Real Estate Business
Real Estate Business
Real Estate Business
1.1 Mission................................................................................................................................2
Chart: Highlights....................................................................................................................2
1.2 Keys to Success.................................................................................................................2
1.3 Objectives...........................................................................................................................3
2.0 Company Summary................................................................................................................3
2.1 Company Ownership..........................................................................................................3
2.2 Start-up Summary...............................................................................................................3
Table: Start-up.......................................................................................................................4
Table: Start-up Funding.........................................................................................................5
Chart: Start-up.......................................................................................................................6
3.0 Services..................................................................................................................................6
4.0 Market Analysis Summary......................................................................................................7
4.1 Market Segmentation..........................................................................................................8
Table: Market Analysis...........................................................................................................8
Chart: Market Analysis (Pie)..................................................................................................8
4.2 Service Business Analysis..................................................................................................9
4.2.1 Competition and Buying Patterns.................................................................................9
5.0 Strategy and Implementation Summary.................................................................................9
5.1 Sales Strategy...................................................................................................................10
5.1.1 Sales Forecast...........................................................................................................10
Chart: Sales Monthly.......................................................................................................10
Chart: Sales by Year........................................................................................................11
Table: Sales Forecast......................................................................................................11
5.2 Marketing Strategy............................................................................................................11
6.0 Management Summary........................................................................................................11
6.1 Personnel..........................................................................................................................12
Table: Personnel..................................................................................................................12
7.0 Financial Plan.......................................................................................................................12
7.1 Important Assumptions.....................................................................................................12
Table: General Assumptions...............................................................................................12
7.2 Break-even Analysis.........................................................................................................13
7.2 Break-even Analysis.........................................................................................................13
Table: Break-even Analysis.................................................................................................13
Chart: Break-even Analysis.................................................................................................13
7.3 Projected Profit and Loss..................................................................................................14
Chart: Profit Monthly............................................................................................................14
Chart: Profit Yearly..............................................................................................................15
Chart: Gross Margin Monthly..............................................................................................15
Chart: Gross Margin Yearly.................................................................................................16
Table: Profit and Loss..........................................................................................................16
7.4 Projected Cash Flow.........................................................................................................17
Chart: Cash.........................................................................................................................17
Table: Cash Flow.................................................................................................................18
7.5 Projected Balance Sheet..................................................................................................19
7.5 Projected Balance Sheet..................................................................................................19
Table: Balance Sheet..........................................................................................................19
7.6 Business Ratios................................................................................................................19
Table: Ratios........................................................................................................................20
Table: Sales Forecast...................................................................................................................1
Table: Personnel...........................................................................................................................2
Table: Personnel...........................................................................................................................2
Table: General Assumptions.........................................................................................................3
Table: General Assumptions.........................................................................................................3
Table: Profit and Loss...................................................................................................................4
Table: Profit and Loss...................................................................................................................4
Table: Cash Flow..........................................................................................................................5
Table: Cash Flow..........................................................................................................................5
Table: Balance Sheet....................................................................................................................7
Table: Balance Sheet....................................................................................................................7
Wall Street Real Estate India Limited
The Services
WSRE offers comprehensive real estate, mortgage and title services to our
diverse clients. With Quadrant Homes, Inc. as our sponsor in the newly finished
Golden Valley Retirement Community, we will have a premier position as the
dominant seller of these new homes, condos, and retirement apartments. In
addition we will offer a full range of services to facilitate the purchasing and
selling of real estate including the following:
The Market
The retirement industry has been steadily growing over the past twenty years.
The real estate construction at an all-time high of 21% and is growing at an
average rate of 3% each year. In certain parts of the state like Bangalore,
attibele, raghalli, silk board which has a high demand for residential and
commercial developments, the growth rate is about 8%. This percentage is also
expected to grow in future. It is estimated by the Real Estate India, that the
business is accounts for 4.8 billion rupees each year.
Financial Considerations
Start-up expenses and funding required are modest. They include expenses and
the rest in cash needed to support operations until revenues reach an acceptable
level. Most of the company's liabilities will come from outside private investors
and management investment; however, we have current borrowing from Bank of
India, the principal to be paid off in two years. A long-term loan through HDFC
Bankl will be paid off in ten years.
The company expects to reach profitability in the first year and does not
anticipate any serious cash flow problems. We conservatively believe that during
the first three years, average profitability per month per segment will be
adequate. We expect that about one sale per month will guarantee a break-even
point.
2. Mission
It is the mission of WSRE to provide real estate services in the Karnataka state
and later on in other states of India. WSRE is a full service real estate,
mortgage, and title company.
Wall Street Real Estate India Limited
Chart: Highlights
2. Keys to Success
Establish and maintain close contacts with residential real estate listing services,
and all other service organizations that WSRE uses, such as Artco mortgage
Service Company.
Keeping close contact with clients and establishing a well-functioning long-term
relationship with them to generate repeat business and obtain a top notch
reputation.
Establish a comprehensive service experience for our client that includes
consultation, appraisal, sale preparation, community information, moving
consultation, etc.
3. Objectives
The three year goals for Wall Street Real Estate (WSRE) are the following:
4. Start-up Summary
Start-up expenses and funding required are shown in the table below. This includes
expenses and the rest in cash needed to support operations until revenues reach an
acceptable level. Most of the company's liabilities will come from outside private
investors and management investment, however, we have obtained current borrowing
from Karnataka Bank of Commercial Investments, the principal to be paid off in two
years. A long- term loan through HDFC Bank will be paid off in ten years.
Wall Street Real Estate India Limited
Table: Start-up
Start-up Amount in
1000 figure
Requirements
Start-up Expenses
Legal 800
Insurance 1,500
utilities 200
Rent 3,000
Accounting and bookkeeping fees 2,000
Expensed equipment 8,000
Advertising 6,500
Other 8,000
Total Start-up Expenses 30,000
Start-up Assets
Cash Required 44,500
Other Current Assets 3,500
Long-term Assets 5,000
Total Assets 53,000
Total Requirements 83,000
Wall Street Real Estate India Limited
Capital
Planned Investment
Mr. Mujahid 10,000
Mr. Maaz 10,000
Additional Investment Requirement 0
Total Planned Investment 20,000
Loss at Start-up (Start-up Expenses) (30,000)
Total Capital (10,000)
Chart: Start-
up
1. Services
WSRE offers comprehensive real estate, mortgage, and title services to our diverse
clients. With Quadrant Homes, Inc. as our sponsor in the newly developed urban and
town area, we will have a premier position as the dominant seller of these new homes,
condos, and retirement apartments. In addition we will offer a full range of services
to facilitate the purchasing and selling of real estate including the following:
Much of the company's services will be outsourced. This includes title transfer, loan
approval, appraising and market analysis services. Title transfer will be handled by RA
Legal Services, loan approval by lcici Credit Co. and appraising and market analysis by
Templar Real Estate Services. Each of these companies encourage independent agents
to use their services and all have a proven track record in terms of affordability and
service. These companies have also been selected because they charge a flat monthly
rate. Management includes this rate in the profit and loss statement under other
expenses.
Our first priority is to help the seller set a realistic price on their property. But like
most of us who have invested untold hours of time and energy into our property it may
be difficult to remain objective when it's time to price it and put it up for resale.
There's a good reason for this. Usually property owners have much more than rupees
tied up in a home - an individual commitment that makes it a highly valued personal
statement.
Wall Street Real Estate India Limited
But value becomes a reflection of the buyer's perspective as well when that
property is put up for sale...and pride of ownership may not translate to
market value.
When house hunting, the buyer will shop the market, compare available homes,
and try to find the very best value. Consequently, when the seller is ready to
list their home, they need to step back and sharpen their focus. Look at the
home objectively and price it competitively. This is where a real estate broker
such as Wall Street Real Estate can help.
WSRE will be concentrating on only one market segment. This will be the
retirement market consisting of those individuals and couples seeking to
retire to the peace area. As a owner, himself, Mr. Mujahid deals with the very
issues that his clients do, thus providing insight and opportunities to better his
clients.
WSRE believes that the greatest threat at the moment is in new entrants to
the market who will want to capitalize on this high growth industry. The most
likely entrants will be new, small real estate companies with fewer than ten
employees. However, the one major advantage WSRE has is its exclusive rights
to act as the agent for Urban and town areas. However, due to the high
number of competitors and the overall low profitability of each firm,
competition is quite intense.
Our most serious competitors are Bowditch Realty and RE/MAX. These
companies effect us most because of their higher capitalization or
geographical proximity.
Wall Street Real Estate India Limited
WSRE will be concentrating exclusively on the retirement market segment. This means the
company will be focused on buying and selling real estate to those seeking to retire in the
peace and silent area. This market segment has special needs and is almost always looking to
find homes in specially constructed communities that serve those special needs such as
medical, dining, entertainment, shopping, and other such facilities. Being the dominant broker
for the new Quadrant Homes retirement community of Golden Valley will allow WSRE to fulfill
those needs.
The market analysis table and graph which follows shows the number of potential retirees
that move into the Tucson area each year. We have also included a small number of other
clients that may wish to use our services despite our strong market segment focus.
The retirement industry has been steadily growing over the past twenty years. The
percentage of the U.S. population over the age of 55 is at an all-time high of 21% and
is growing at an average rate of 3% each year. In certain parts of the country like the
American Southwest, which has a high concentration of retirement communities, the
growth rate is about 8%. This percentage is also expected to grow as the first of the
"baby boomer" generation begins to reach retirement age in the next decade. It is
estimated by the U.S. Census Bureau that the retirement industry, which includes
homes, medical facilities, specialty equipment, retirement entertainment services,
etc., accounts for 4.8 billion dollars each year.
WSRE believes that the greatest threat at the moment is in new entrants to the
market who will want to capitalize on this high growth industry. The most likely
entrants will be new, small real estate companies with fewer than ten employees.
However, the one major advantage WSRE has is its exclusive rights to act as the
agent for Golden Valley Retirement Community. However, due to the high number of
competitors and the overall low profitability of each firm, competition is quite
intense.
The power of potential clients is very great in this industry because most clients are
very concentrated in our geographical area. Furthermore, clients tend to "shop
around" for the best package of services and cost.
Competition
The real estate industry is highly fragmented, with a large number of potential rivals.
Our most serious competitors are National real estate and RE/MAX. National is an
established company that has been in operation for the past ten years, with a fine
track record of quality service. It currently employees twelve agents and has long-
term contracts with various home building companies. This company is slightly larger
than WSRE in size and market capitalization.
RE/MAX is one of the largest and best known real estate firms in the country. It has
hundreds of agents and very deep pockets that can be used to counter any sort of
competitive move.
Page 10
Clients usually deal with real estate companies based on their reputation of
professionalism and quality of services rendered in the past. This reputation is
difficult to obtain by new firms unless its personnel bring it with them from
previous companies, such as ours. Price and scope are also important reasons for
acceptance, especially if the company is small.
Our firm's business strategy is to enter into a limited geographical area where it
can leverage its staffs' existing reputation into long-term contracts centered on
excellent service and cost effectiveness. We believe that we can service this
limited market better than larger firms and we have better service packages at a
more reasonable cost than existing competitors of equal size.
2. Sales Strategy
WSRE's management will be focusing on leveraging its extensive contacts with the
various construction companies such as Quadrant Homes, Inc. to generate sales.
Furthermore, we will be offering promotions of various free services such as
initial appraisals and information packets to generate sales once our ad
campaign starts.
Sales are based on the various clients we anticipate acquiring. Revenues are based on
an average commission rate of 10% per sale based on closing costs. The company does
not have any significant direct costs of sales.
WSRE will be utilizing radio, newspaper, and phone directory advertising, and a small business
referral group to generate sales and establish a presence in the Tucson area. In addition,
Quadrant Homes, Inc. will be doing their own advertising, and all interested clients in the
Golden Valley Retirement Community will be referred to WSRE.
The company will have only one full-time employee, Mr. MD Mujahid. The company's office will be
in an office suite with four other businesses that will share the costs of a receptionist.
Wall Street Real Estate India Limited
6.1 Personnel
1. Financial Plan
Since the firm has concluded our contract with Quadrant Homes, Inc., it is
management's opinion that initial profitability will be fairly high for a start-up
company. Our financial plan anticipates that we will achieve positive net income by the
end of the first year. We have budgeted enough investment to cover any potential
losses and have an additional personal financial resources available for equity
investment if sales do not match predictions.
2. Important Assumptions
Our break-even analysis is based on the assumption that our gross margin
is 100%. In other words, we will have insignificant direct cost of sales.
It is conservatively believed that during the first three years, average
profitability per month per unit will be about an average 10% commission
rate. Management expects that about one home sold per month will
guarantee a break-even point.
Break-even Analysis
Assumptions:
Expenses
Payroll 46,500 49,000 58,000
Sales and Marketing and Other 6,000 6,000 8,000
Expenses
Depreciation 0 2,500 2,500
Current Assets
Cash 38,611 59,080 86,937
Accounts Receivable 2,771 3,764 4,587
Other Current Assets 8,500 8,500 8,500
Total Current Assets 49,882 71,343 100,024
Long-term Assets
Long-term Assets 12,500 17,500 22,500
Accumulated Depreciation 0 2,500 5,000
Total Long-term Assets 12,500 15,000 17,500
Total Assets 62,382 86,343 117,524
Our current Standard Industrial Classification (SIC) code is 6531.0105 -- Real estate
agent, residential. We have included industry standard ratios from the residential
real estate agent industry to compare with ours. These ratios are as closely matched
to our industry as management could find, however there are some significant
differences, especially in sales growth, financing ratios, long-term asset investments
and net worth. Most of these differences are because WSRE has a strong amount of
personal equity to back up the company, which leads to lower debt leverage. Also we
expect higher sales growth percentages in our initial years as we ramp up our sales.
However, our projections indicate a healthy company that will be able to obtain and
retain long-term profitability.
Appendix
Table: Personnel
Appendix
Amount in 1000
Pro Forma Cash Flow
Month 1 Month Month Month Month Month Month Month Month Month Month Month
2 3 4 5 6 7 8 9 10 11 12
Cash Received
Expenditures Month 1 Month Month Month Month Month Month Month Month Month Month Month
2 3 4 5 6 7 8 9 10 11 12
Net Cash Flow (2,169) 97 (3,436) 572 (3,000) (197) (1,641) 2,826 2,100 (407) 852 (1,486)
Cash Balance 42,331 42,428 38,992 39,564 36,564 36,367 34,726 37,552 39,652 39,245 40,097 38,611
Appendix
Current Assets
Cash 44,500 42,331 42,428 38,992 39,564 36,564 36,367 34,726 37,552 39,652 39,245 40,097 38,611
Accounts Receivable 0 750 2,225 2,200 2,525 2,790 2,815 2,940 3,410 4,425 3,675 2,920 2,771
Other Current Assets 3,500 3,500 3,500 3,500 5,500 5,500 6,500 6,500 8,500 8,500 8,500 8,500 8,500
Total Current Assets 48,000 46,581 48,153 44,692 47,589 44,854 45,682 44,166 49,462 52,577 51,420 51,517 49,882
Long-term Assets
Long-term Assets 5,000 5,000 6,500 6,500 8,500 8,500 10,500 10,500 12,500 12,500 12,500 12,500 12,500
Accumulated 0 0 0 0 0 0 0 0 0 0 0 0 0
Depreciation
Total Long-term Assets 5,000 5,000 6,500 6,500 8,500 8,500 10,500 10,500 12,500 12,500 12,500 12,500 12,500
Total Assets 53,000 51,581 54,653 51,192 56,089 53,354 56,182 54,666 61,962 65,077 63,920 64,017 62,382
Liabilities and Capital Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Current Liabilities
Accounts Payable 3,000 3,454 5,038 3,586 6,291 4,163 6,073 4,167 6,872 6,193 4,741 4,682 4,448
Current Borrowing 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000
Subtotal Current 18,000 18,454 20,038 18,586 21,291 19,163 21,073 19,167 21,872 21,193 19,741 19,682 19,448
Liabilities
Long-term Liabilities 45,000 44,700 44,400 44,100 43,800 43,500 43,200 42,900 42,600 42,300 42,000 41,700 41,400
Total Liabilities 63,000 63,154 64,438 62,686 65,091 62,663 64,273 62,067 64,472 63,493 61,742 61,382 60,848
Paid-in Capital 20,000 20,000 20,000 20,000 20,000 20,000 20,000 21,500 23,000 23,000 23,000 23,000 23,000
Retained Earnings (30,000) (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (30,000 (31,000)
) ) ) ) ) ) ) ) ) ) )
Earnings 0 (1,573) 215 (1,495) 998 691 1,909 1,099 4,491 8,584 9,179 9,636 9,534
Total Capital (10,000) (11,57 (9,785) (11,49 (9,003) (9,309) (8,091) (7,401) (2,510) 1,584 2,179 2,636 1,534
3) 5)
Total Liabilities and 53,000 51,581 54,653 51,192 56,089 53,354 56,182 54,666 61,962 65,077 63,920 64,017 62,382
Capital
Net Worth (10,000) (11,57 (9,785) (11,49 (9,003) (9,309) (8,091) (7,401) (2,510) 1,584 2,179 2,635 1,534
3) 5)