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    Introduction To Travel & Tourism: Travel Trade

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    RM Ovi Travel Story
    The document discusses the role of travel intermediaries in the tourism industry. It outlines that tour operators, wholesalers, travel agents, and online retailers attract both international and local visitors through services like helping open new markets, increasing visitor numbers, and efficiently reaching large audiences. It then provides examples of different types of travel intermediaries like tour operators, travel agencies, and how they can be full-service, online-only, or specialized. Finally, it lists the typical steps a good travel agent takes to help clients with their travel needs and plans.

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    Introduction To Travel & Tourism: Travel Trade

    Uploaded by

    RM Ovi Travel Story
    79 views14 pages
    The document discusses the role of travel intermediaries in the tourism industry. It outlines that tour operators, wholesalers, travel agents, and online retailers attract both international and local visitors through services like helping open new markets, increasing visitor numbers, and efficiently reaching large audiences. It then provides examples of different types of travel intermediaries like tour operators, travel agencies, and how they can be full-service, online-only, or specialized. Finally, it lists the typical steps a good travel agent takes to help clients with their travel needs and plans.

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    Lesson1-Part2

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    The document discusses the role of travel intermediaries in the tourism industry. It outlines that tour operators, wholesalers, travel agents, and online retailers attract both international and local visitors through services like helping open new markets, increasing visitor numbers, and efficiently reaching large audiences. It then provides examples of different types of travel intermediaries like tour operators, travel agencies, and how they can be full-service, online-only, or specialized. Finally, it lists the typical steps a good travel agent takes to help clients with their travel needs and plans.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    79 views14 pages

    Introduction To Travel & Tourism: Travel Trade

    Uploaded by

    RM Ovi Travel Story
    The document discusses the role of travel intermediaries in the tourism industry. It outlines that tour operators, wholesalers, travel agents, and online retailers attract both international and local visitors through services like helping open new markets, increasing visitor numbers, and efficiently reaching large audiences. It then provides examples of different types of travel intermediaries like tour operators, travel agencies, and how they can be full-service, online-only, or specialized. Finally, it lists the typical steps a good travel agent takes to help clients with their travel needs and plans.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Introduction to Travel &

    Tourism: Travel Trade


    Travel Trade

    Intermediaries such as tour operators, wholesalers, travel agents


    and online retailers play a significant role in attracting
    international and local visitors. The travel trade:-

    • can help open up new markets


    • attracts more visitors
    • remains effective in reaching larger numbers of potential
    travelers
    Travel Trade Intermediaries

    ●
    Retail
    1.Travel Agency ●
    Wholesale

    ●
    Inbound Tour Operators

    2.Tour Operators
    ●
    Outbound Tour Operators
    ●
    Ground Operators
    ●
    Domestic Operators
    TRAVEL AGENCIES
    TRAVEL AGENCIES
    - Businesses that help the public with their
    travel plans and needs
    - Mostly operate offices that consumers can
    visit or call
    - Some are “virtual agencies” that sell
    through internet web sites, ex. Expedia
    - Can target their sales to leisure or
    business travelers, or to both.
    TRAVEL AGENTS
    TRAVEL AGENTS
    - Also called travel advisor, travel consultant,
    travel counselor or travel planner
    - A professional who analyzes, recommends,
    arranges, and sell one or more components of
    a person’s trip
    KINDS OF TRAVEL AGENCIES

    i) CONVENTIONAL, FULL-SERVICE AGENCIES

     These agencies sell it all: air, lodging, car rentals, rail


    travel, cruises, tours and most other forms of travel
    packages.
     Customers can book travel and receive advice by
    phone, via e-mail, or by visiting the agency in person

    Tend to sell mostly to people in their own geographic


    community. Their neighborhood presence often
    makes them a comfortable choice for locals
    SUBDIVISIONS OF A FULL- SERVICE AGENCY

    1.a. They may be wholly owned by a large


    agency chain, or by a smaller regional or local
    chain.
     Mega-Agency- large chains with thousand or
    more locations
     Ex.: American Express, Carlson Wagonlit
     Regional Chains- with several hundred
    locations
     Local Chains- with half-dozen or more
    locations
    1b. FRANCHISES:
    that are owned by individuals or families but are
    affiliated with a large brand, to whom the owners
    pay an annual franchise fee and/or percentage of
    profits.
    Example: Uniglobe- franchise
    operations
    1C. Travel Agencies may be affiliated with
    consortium
     CONSORTIUM- a group of agencies that works
    together to obtain and develop marketing tools,
    accounting systems, training programs, and
    higher commissions from selected, preferred
    suppliers.
     Ex.: Ensemble Travel(
    http://www.ensembletravel.com/abo
    ut/
    )

    1D. Independent, with no


    affiliations: often called ‘mom and
    pop agencies’
    2. ONLINE AGENCIES
     These agencies operate almost exclusively
    through their web sites.
     A great marketing strength is that online
    agencies are not bound by geography.
    They sell to people anywhere in the world.
     Ex.: Travelocity, Expedia, Orbitz

     “ BRICK-AND-CLICK” AGENCIES
    - Agencies that sell conventionally as well
    as on the web
    3. SPECIALIZED AGENCIES

    - An agency may be focused on its specialty


    that it doesn’t need to be a full-service
    business
    - Ex.: A cruise-only Agency
    STEPS THAT A GOOD
    TRAVEL AGENT
    TAKE
    1. They provide a warm and cheery
    greeting.
    2.They ask questions to determine the
    client’s needs. This process is usually
    called qualifying.
    3.They do research, if necessary, to find
    the right products and services for the
    client.
    4.They make recommendations that meet
    the client’s needs.
    5.They overcome objections that the
    client might have to the recommendations.
    6.They enhance the sale by
    recommending additional products or
    services (cross-selling) or perhaps better
    options than the client had in mind
    (upselling)
    7.They close the sale by getting
    agreement and payment from the client.
    8.They follow-up to make sure the trip
    went well.
    Travel Agency-Linkages

     Airlines
     Accommodation Companies
     Cruise Companies
     Insurance Companies
     Banking Companies
     Travel Trade Associations
     Other Organizations

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