SWOT Analysis 6.1. Strength

SWOT Analysis
6.1. Strength
Reliance industries having a leading market position and market share in India which considered as their best
strength. They possess the stand as the largest petroleum company in India which has their business outlets even
in rural areas. They have many associates and subsidiaries for the funding to the industry. Reliance business
network is not just in India they have business over five continents. Considering the Indian market they have only
very few competitors to compete.
6.2. Weaknesses
Before four years the reliance was just one group. After the death of Dhirubhai Ambani Reliance group split in
between reliance brothers Anil and Mukesh. Before they split reliance group was the second richest family in the
world. This splitting affects much in their business. Their business is mainly focused in India by about 80%. It
seems like they failed to establish their industry worldwide. For every business international market is a very
good opportunity to increase their asset.
• 6.3. Opportunities
• In the domestic market reliance industry have business even in villages. This under
penetration gives the company more opportunity to spread their business. All the products of
reliance have a very high demand in international market, For example their petroleum
products and polyester. The opportunity they have is that we can recognise they have put
their hands on all major industries in India which makes the industry as an inevitable factor
to the Indian market. Most of all the products having a trend of increasing demand.
• 6.4. Threats
• The main threat of the company is that their existing competitors in the current market. The
economic depression that the world faced during past few years has affected a lot in the
business. India have been witnessed a lot of natural disasters like earth quake and tsunami.
During the past few years the tsunami at Vishakapattanam harbour destroyed the company’s
wealth a lot. And also earthquake happened in Gujarat destroyed polyester plant.
Reliance Industries Limited STP
Corporates, countries, individuals

Segment
looking to fulfill energy needs
Enterprises looking for energy for

Target Group production, people for petrol diesel for
vehicles and domestic uses
High quality oil products from Reliance

Positioning
Industries
Reliance Industries Limited Strengths
• Below are the Strengths in the SWOT Analysis of Reliance Industries Limited:
• 1.Reliance Industries is one of the biggest players in India
2.Strong brand name of Reliance Industries
3.Excellent financial position and strong profitabilitty
4.One of the few Indian companies to be featured in Forbes
5.Employs over 25,000 people
• 6. The company has business spread across petrol, energy, retail, telecom etc
• 7. Strong advertising and marketing through TVCs, print, online ads, billboards etc
• 8. Reliance Industries has been recognized through several awards
• 9. Strong focus towards holistic growth and also involvement in CSR activities
Reliance Industries Limited
Weaknesses
• Here are the weaknesses in the Reliance Industries Limited
SWOT Analysis:
• 1.Reliance Industries and ONGC had issues regarding the
Krishna Godavari basin exploration
• 2.Intense competition means limited market share growth
Opportunities
• Following are the Opportunities in Reliance Industries Limited
SWOT Analysis:
• 1.Growing demand for petroleum products is a huge opportunity
for Reliance Industries
2.Buyout of competition to strengthen its position
• 3. Increasing number of industries and cars in India is a huge
opportunity and potential for growth
• 4. Tie-ups with global oil companies can boost business for
Reliance Industries
Reliance Industries Limited Threats
• The threats in the SWOT Analysis of Reliance Industries
Limited are as mentioned:
• 1.Government regulations and strict guidelines can disrupt
operations
2.High Competition can reduce Reliance Industries' market
share
3.Environmental laws and NGOs against oil exploration can
affect business
4.Economic instability and recession can decline margins and
fuel prices
Competition
• 1. Bharat Petroleum
• 2. Hindustan Petroleum
• 3. ONGC
• 4. IOCL

SWOT Analysis 6.1. Strength

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SWOT Analysis

Corporates, countries, individuals

Enterprises looking for energy for

High quality oil products from Reliance

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