Starbucks Case Mine
Starbucks Case Mine
Starbucks Case Mine
Coffee market
Retailing.
Location Strategy.
Product Strategy.
Distribution Strategy.
Communication Strategy.
Discussion. á
Coffee market- a glimpse
Ô
Ô
wns & operates more then 5á00 retail stores & has licensed
an additional á800 airports & shopping centers in 30 countries.
6
Human Resource Management
8
Growth Strategy
Product Strategy
4/á6/á011 10
Communication Strategy
11
Discussion questions
13