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Food and Beverage Service Food and Beverage Service

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FOOD AND BEVERAGE

SERVICE
FOOD AND BEVERAGE
SERVICE
* Food can include a wide range of styles and cuisine types.
* Beverages include all alcoholic and non-alcoholic drinks.

1. Food and Beverage Services can be broadly defined as the process


of preparing, presenting and serving of food and beverages to the
customers.
2. Food and beverage service activities
This division includes food and beverage serving activities providing
complete meals or drinks fit for immediate consumption, whether in
traditional restaurants, self-service or take-away restaurants,
whether as permanent or temporary stands with or without seating.
3. There are two broad types of F&B Services operations:
a. Commercial: In this case, F&B Services is the primary business. The most
known commercial catering establishments are — hotels, all kinds of
restaurants, lounges, cafeterias, pubs, clubs, and bars.
b. Non-Commercial: Non-commercial operations are secondary businesses
in
alliance with the main business. These F&B services mainly cater to their
consumers with limited choice of food and beverages. These
establishments often run under contracts. For example, food and
beverage services
provided at hospitals, hostels, and prisons.
FOOD AND BEVERAGE
SERVICE
FOOD AND BEVERAGE
SERVICE
Food service operations are concerned with:

1. The consumer needs and market potential in the various sectors of the
foodservice industry.

2 The formulation of policy and business objectives that will guide the choice of
operational methods that will be used.

3 The interpretation of demand to make decisions on the range and type of food and
beverages to be provided, as well as other services, and the service levels and
prices to be charged.

4 The planning and design of facilities required for the food and beverage operations
and the plant and equipment required.

5 The organisation of provisioning for food and beverages and other purchasing
requirements to meet the needs of food production, beverage provision and the
service methods used.
FOOD AND BEVERAGE
SERVICE
6 Knowledge of the operational and management requirements for the food
production, beverage provision and service processes and methods and
decision making on the appropriateness of the various processes and methods,
together with the management and staffing needs in order to meet the
requirements of the operation.

7 Control of costs associated with the operation of food production, beverage


provision and other services and the control of revenue.

8 Monitoring of consumer satisfaction to continually check on the extent to


which the operation is meeting customer needs and achieving customer
satisfaction.
FOOD AND BEVERAGE
SERVICE
FOOD AND BEVERAGE
SERVICE

Food and Beverage Services come only after preparing what is to be served.
Most food and beverage service businesses operate in the following cycle:
FOOD AND BEVERAGE
SERVICE
FOOD AND BEVERAGE
SERVICE
FOOD AND BEVERAGE
SERVICE
Food and Beverage Service Objectives
The main aim of food and beverage operations is to achieve customer
satisfaction. In other
words, to meet the customers’ needs. The needs that customers might be seeking
to satisfy include:

l. Physiological: for example, the need to sate one’s appetite or quench


one’s thirst, or the need for special foods such as diabetic or vegetarian.
2. Economic: for example, the need for good value; rapid, fast service; a
convenient location.
3. Social: for example, going out with friends or business colleagues;
attending a function in order to meet others.
4. Psychological: for example, the need for enhancement of self-esteem;
fulfilling life style needs; the need for variety; as a result of advertising
and promotion.
5. Convenience: for example, as a result of being unable to get home
(shoppers, workers) or attending some other event (cinema, theatre); the
desire for someone else to do the work; the physical impossibility of
catering at home (weddings and other special functions).

Customers may want to satisfy some or all of these needs.


FOOD AND BEVERAGE
SERVICE
Food and Beverage Service Objectives
The main aim of food and beverage operations is to achieve customer
satisfaction. In other
words, to meet the customers’ needs. The needs that customers might be seeking
to satisfy include:
l Physiological: for example, the need to sate one’s appetite or quench one’s
thirst, or the need for special foods such as diabetic or vegetarian.
2 Economic: for example, the need for good value; rapid, fast service; a
convenient location.l
3. Social: for example, going out with friends or business colleagues;
attending a function in order to meet others.
l Psychological: for example, the need for enhancement of self-esteem;
fulfilling life style
needs; the need for variety; as a result of advertising and promotion.
l Convenience: for example, as a result of being unable to get home
(shoppers, workers) or
attending some other event (cinema, theatre); the desire for someone else to
do the work;
the physical impossibility of catering at home (weddings and other special
functions).
Customers may want to satisfy some or all of these needs.

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