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Customer Journey Map Airline

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Customer

Journey
Map
Customer Journey Map
RESEARCH & IN THE CAR, TICKET AND ON THE LUGGAGE
ORDERING DRIVING TO LUGGAGE PLANE PICK-UP AT
TICKETS THE AIRPORT CHECK-IN DESTINATIO
N
POSITIV

1 3 5
E
NEGATIVE

2 4
Customer Journey Map
VISIBLE

Online & offline Crew


advertising treatment
INVISIBLE

Quality of the Flight


Access to
website preparation
website
and process

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