Highway Dhaba: Food and Beverage Major Project

HIGHWAY DHABA
FOOD AND BEVERAGE MAJOR PROJECT
REPORT BY SHAIK SHOWKATH ALI

IIHM18HYD124
EXECUTIVE SUMMARY
THE REPORT CONCLUDTHE HIGHWAYS DHABA HOW IT IS
SUCCESSFUERATIONS IN THE COMPETITIVE INDUSTRY WITH ITS
BUSINESS AND MARKET STRATEGIES,
AND HOW THESE STRATEGIES HELP THEM TO EVOLVE ITS BRAND TO
REACH GLOBALLY AND HOW THE PRODUCTS OF HIGHWAY DABHA WERE
MARKETIZED AND WHAT WERE THE FACTORS TO BE CONSIDERED
BEFORE AND AFTER INTRODUCING A NEW PRODUCT INTO THE MARKET
AH HOW IT HAD ATTRACTED ITS CUSTOMERS TOWARDS THEIR BRANDS
AND WHAT MADE CUSTOMERS TO VISIT THE HIGHWAY DHABA.
ALONG WITH WHAT WERE THE PROBLEMS FACED BY THE HIGHWAY
DHABA FROM THE COMPETITIVE MARKET,
HIGHWAY OF DHABA
• TABLE OF CONTENT:
• 1.)Introduction …………………………………………………………...04
• 2.)Market segmentation……………………………………….……......05
• 3.) Target audience….……………………………………………..05
• 4.)Customer profile………………………………………………..…..…05
• 5)Business environment……………………..…………...............06
• 6.1) SWOT analysis……………………………………....……..06
• 6.2) PESTEL analysis………………………………….………..…...07
• 7.) Current business strategies of HIGHWAY DHABA………….…....08
• 8.) COVID-19 protocols and operations of highway DHABA.........09
• 9.) Recommendations………………………………………………..…09
• 10.) Reference……………………………………………………………09
• 8.) Appendix………………………………………………………..……11
INDRODUCTION
A DHABA IS A ROADSIDE RESTAURANT IN THE INDIAN
SUBCONTINENT. THEY ARE ON HIGHWAYS, GENERALLY
SERVE LOCAL CUISINE, AND ALSO SERVE AS TRUCK
STOPS. THEY ARE MOST COMMONLY FOUND NEXT TO
PETROL STATIONS, AND MOST ARE OPEN 24 HOURS A DAY.
MARKET SEGMENTATION
• The organized segment comprises of quick-service

restaurants, fine dining, casual dining, restaurants in hotels,
bars, lounges, cafes, and food ...
TARGET AUDIANCE
.Target The Market of Your Restaurant. Your target market is the group of
consumers – in this case, diners – whom you will aim to attract. They are
people who are most likely to buy what you're selling. The target
customer of your restaurant is a specific segment of the larger dining
market.
CUSTOMER ANALYSIS
• Customer satisfaction is positively influenced by service

quality, whereas customer loyalty is positively influenced by
customer satisfaction. Furthermore, customer loyalty is
indirectly influenced by service quality through customer
satisfaction. Finally, another key finding is the relationship
between customer satisfaction and customer loyalty, which is
stronger for customers who perceive high value than for those
who perceive low value.”
BUSINESS ENVIRONMENT
• Business environment:
• Many businesses utilize market analysis as a technique to evaluate the market.
It's
• utilized by market researchers and business owners to find out how the industry
• dynamics function in the particular industry being investigated. Industry analysis
aids
• the analyst in gaining a thorough understanding of the industry's current state.
• Consider it a sophisticated way of saying "getting the lay of the land."
SWOT ANALYSIS
STRENGHTS WEAKNESS
1.Highway of DHABA as our
1.1.) HIGHWAY OF DHABA is • brand is an new introductory
popular for its products and varied • company to the industry
flavors so customers will prefer this • may many of the customers
brand
• were not well aware of the brand
• 2.) It had many products which

2.there is an frequent consumption of • they offer to the customers
dairy products and your gut which is • with wide variety of choice
the major products to target • of products might be
audience, which is accepted well • overshadowed by the other products.
OPPORTUNITY THREATS
• 1.) by introducing the new • 1.) as the people had become more
product with in the market health concerned, they won’t look
up for the good dishes of highway
stabilizes the brand among
of dhaba
The competitors
• 2.) as the demand in increasing in
• 2.) the cost of production is the product more foreign brand
comparatively low but attract to produce same kind of
depending upon the product products.
type and the customization
PESTLE
• POLITICAL FACTORS:
• as the main ingredient of the product is your gut. which is widely available in
• all the countries which had a huge dairy product and all the ingredients
• required to make the product were widely available in the local market. hence
• not mandatory of importing goods from the foreign market and also that many
• of the countries were not familiar with the frozen your gut products but
• Highway dhaba hotel had started to implement
ECONOMIC FACTOR
• the products cost is higher that compared with the competitors price which
• gives a profile of high quality of product in the market and the base product of
• this high-quality product is less expensive to produce than the price of the
• main product HIGHWAY DHABA HOTEL provides customization of its products
• according to their customer choices and priced with the quantity they have
• selected. most of the other competitive brands with in the market follows the
• same strategy which also provide an offer to its customers to alter their price
• according to their wish, which is considered as a one of the marketing
• propositions since the customer decides the quantity and price.
SOCIAL FACTORS
• Social changes have also influenced dairy-based foods;
there has been a
• significant change in the way of life of people. the
customers will be always avaliable to participant road
side hotel reservation
TECHNOLOGY FACTORS
• In terms of publicizing, the internet has not kept up with technological
• advancements, and it still relies on paper advertisements, as opposed
to rival
• merchandise, which are more commonly seen on television
commercials and
• announcements.
THREATS
• It's prudent that potential threats to restaurants be identified and dealt
with in a positive way. After all, restaurant competition has never
been higher. In business analysis, Threats are anything that could
cause damage to your organization, venture, or product. This could
include anything from other companies (who might intrude on your
market), to supply shortages (which might prevent you from
manufacturing a product).
CURRENT STRATEGIES OF DHABA HOTEL
• Restaurant marketing has become much more complicated in the past few years.
• Those in charge of promotions and generating new business at restaurants face both tough and
interesting challenges. People looking to fill their stomachs now have a dizzying array of possible
options, and restaurants must compete for customer attention beyond location.
• To help you navigate this new marketing reality we put together an up to date list of 30 restaurant
marketing strategies and tactics.
• Unlike the majority of the posts on restaurant marketing currently at the top of Google, this one gives
you up to date ideas and information for your next promotional initiative!
• But first, from list below, here are the ideas we think have the most impact
DHABA HOTEL RESPONSE OF CORONA VIRUS (COVID
19)
• The impact currently being felt by businesses in the restaurant and hospitality industries as a result of the COVID-19
pandemic and, more directly, the rapidly expanding social distancing requirements and travel limitations, as well as the
growing number of governmental stay-home orders, has been unprecedented in its breadth and severity. A number of
publicly traded restaurant and hospitality companies have withdrawn earnings guidance in the last week until they have
more clarity on the pandemic, and small businesses within these industries face even greater uncertainty.
• Most full-service restaurants are operating at small fractions of capacity, if not closed entirely—either as a result of
government order or as the least bad option to preserve cash in hopes of re-opening once limitations are lifted. Those
with the resources to be flexible, including ready inventory and supply chain advantages, have rapidly shifted focus to
carry-out and delivery models, and some are even making produce baskets and butcher shop cuts available to customers.
While hotels are generally exempt from state and local closure orders, social distancing requirements and limitations on
group gatherings are keeping most guest rooms and ballrooms empty.

Highway Dhaba: Food and Beverage Major Project

Uploaded by

Copyright:

Available Formats

Highway Dhaba: Food and Beverage Major Project

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Highway Dhaba: Food and Beverage Major Project

Uploaded by

Copyright:

Available Formats

HIGHWAY DHABA

FOOD AND BEVERAGE MAJOR PROJECT

REPORT BY SHAIK SHOWKATH ALI

• The organized segment comprises of quick-service

• Customer satisfaction is positively influenced by service

• 2.) It had many products which

You might also like