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    Anshul Kumar

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    Nishil Desai
    This document discusses the segmentation, targeting, positioning, products, competitors, communication effects pyramid, and advertisement campaigns of Peter England. It segments young urban middle class men looking for stylish apparel. It positions itself as offering "fashion-right" men's styles. Its main competitors are Raymond Limited, Arrow, Van Heusen, and Belmonte. It aims to raise awareness, liking, preference, trial, and regular use of its brand through advertisement campaigns promoting collections like Fearless and Mint.

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    Anshul Kumar

    Uploaded by

    Nishil Desai
    17 views11 pages
    This document discusses the segmentation, targeting, positioning, products, competitors, communication effects pyramid, and advertisement campaigns of Peter England. It segments young urban middle class men looking for stylish apparel. It positions itself as offering "fashion-right" men's styles. Its main competitors are Raymond Limited, Arrow, Van Heusen, and Belmonte. It aims to raise awareness, liking, preference, trial, and regular use of its brand through advertisement campaigns promoting collections like Fearless and Mint.

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    This document discusses the segmentation, targeting, positioning, products, competitors, communication effects pyramid, and advertisement campaigns of Peter England. It segments young urban middle class men looking for stylish apparel. It positions itself as offering "fashion-right" men's styles. Its main competitors are Raymond Limited, Arrow, Van Heusen, and Belmonte. It aims to raise awareness, liking, preference, trial, and regular use of its brand through advertisement campaigns promoting collections like Fearless and Mint.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views11 pages

    Anshul Kumar

    Uploaded by

    Nishil Desai
    This document discusses the segmentation, targeting, positioning, products, competitors, communication effects pyramid, and advertisement campaigns of Peter England. It segments young urban middle class men looking for stylish apparel. It positions itself as offering "fashion-right" men's styles. Its main competitors are Raymond Limited, Arrow, Van Heusen, and Belmonte. It aims to raise awareness, liking, preference, trial, and regular use of its brand through advertisement campaigns promoting collections like Fearless and Mint.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Anshul Kumar

    I-17
    SEGMENTATION, TARGETING and POSITIONING

     Segmentation –Young men looking for stylish apparels, be it work, party or


    casual wear

     Targeting - Urban middle class men

     Positioning - 'Fashion-right' styles in men’s wear


    PRODUCTS

    Layers

    Top Wear Accessories

    Bottom
    Wear

    Sets Footwear
    COMPETITORS

     Raymond Limited
     Arrow
     Van Heusen
     Belmonte
     Blackberrys
    COMMUNICATION EFFECTS PYRAMID
    R
    eg
    ul
    ar
    us
    e
    Trial

    Preference

    Liking

    Awareness
    ADVERTISEMENTS
    ADVERTISEMENT CAMPAIGNS
    1) Fearless Collection by Peter England
    2) Mint Collection
    3) Mission Mangal Styled by Peter England
     Suggestions
     Thank You

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