Corporate Responsibility Ethics Accountability: Mukul Kumar Shrivastava
Corporate Responsibility Ethics Accountability: Mukul Kumar Shrivastava
Corporate Responsibility Ethics Accountability: Mukul Kumar Shrivastava
ETHICS
&
ACCOUNTABILITY
• 3P’s of CR
• CSR in INDIA.
• CSR Principles and Strategies
CONTENT
• Corporate Ethics
• Corporate Accountability
LEADERSHIP WITH TRUST
Corporate Responsibility
“It takes 20 years to build a reputation and only 5minutes to ruin it.” (Warren Buffet)
What is to be Done….
Task undertaken as per business needs to stay
competitive by maintaining accountability to its four
major stakeholders
- Customers
- Employees
- Shareholders
- Communities
Responsibilities of a Corporate
- Economic
- Legal
- Ethical
- Philanthropic
Corporate Responsibility
Societal Marketing concept has added new dimensions……..
CSR
CSR is the continuing commitment by businesses
to behave ethically & contribute to economic
development while improving the quality of life of
the workforce & their families, local communities
and the society at large..
Corporate (Social) Responsibility - CSR
CSR expresses a situation in which corporates not only strive for monetary gains, but also take responsibility for
their impact on society--- Economic, Environmental and Social aspects
The companies having Networth of Rs 500 crore or The concept of CSR rests on the ideology of give and
more; or Turnover of Rs. 1000 crore or more; or Net take. Companies take resources in the form of raw
Profit of Rs. 5 crore or more during any financial year shall materials, human resources etc. from the society and
be required to constitute a Corporate Social Responsibility environment, so it should give back to the society.
Committee of the Board “hereinafter CSR Committee”
with effect from 1st April, 2014.
CSR Deals with…
Environment Community Development
CSR sustainable efforts extends to Community development is the
undertaking initiatives that seek to activity embraced by a community
E
educate various target audiences joining forces with external
about environmnet conservations. organizations or corporations
Environment towards enabling and making
arrangement for the required
needs of the community in getting
Human Resource
their necessities from the
environment.
CSR CD
HR Human Resource Workplace
Community The human resources (HR) Our workforce is our greatest
strategic asset and we endeavour
Development responsibility is to critically
evaluate CSR by making CSR turn to ensure that our employees grow
Workplace and succeed under our core.
W
into efficient way. HR is an
essential partner that guarantees
that the expression of the
organization is openly in-
accordance with the manner in
which individuals and the
community are treated by the
corporate organization .
Social Investment
CSR at Tata Motors is influenced by ‘More from Less for
More’ philosophy.
22.9 crores of rupees (₹) have been spent for CSR in FY2019-20 Tata Motors has mobilised over 59% of the resources
through multi stakeholder partnerships.
CSR Principle &
Strategies Make some
Social
contribution
Respect for Feedback
human from the
rights community
Respect for
the difference
CSR Long term
economic &
social
of views
Strategies development
Fair Self
dealings & realization
collaboration and
creativity
Positive
Value Added
Infosys, TATA Steel and WIPRO from
INDIA makes it to the world’s Most
Ethical Companies list
Three Indian companies have made it to the list of the
World Most Ethical Companies in the world for the year
2021. according to report published by Ethisphere
Institute.
Johnson &
Starbucks Google Pfizer
Johnson
The brand focuses on Their efforts are Google has demonstrated Some of the company's
reducing environmental focused on hiring more its commitment to the initiatives include
impact by investing in veterans, young people environment by investing spreading awareness
alternative various in renewable energy about noninfectious
looking to start their sources and sustainable
sources . Globally it careers, and refugees. diseases and providing
also works to provide offices. The company’s
CEO, Sundar Pichai, is accessible health
clean and safe water to services to women and
also known to take stands
communities. on certain social issues. children in need.
Corporate Ethics
Corporate Ethics
A Corporation is a legal entity that is created under the laws of state It means good and evil right and wrong, virtue and vice, justice
designed to establish the entity as a separate a legal entity having etc.
its own privileges.
Ethics:
From accounting scandals to pollution to executive
compensation, Business Ethics has always been a
hot topic. It is related to the broader field
of Corporate Social Responsibility (CSR), plays a
role in ethical investing and may
influence sustainable (“green”) business as well.
Ethics and CSR
The basics of ethics and accountability are the stuff we learn as kids:
•Be honest.
•Do not cheat.
•Own up when you make a mistake.
•Do not push the blame on someone else.
In a business organization with a hierarchical structure and levels of power and responsibilities, you can draw up a longer list of ethical responsibilities and issues.