Strategic Advertising Management: Chapter 5: The Strategic Planning Process
Strategic Advertising Management: Chapter 5: The Strategic Planning Process
Strategic Advertising Management: Chapter 5: The Strategic Planning Process
Percyauthor
and Rosenbaum-Elliott
names here
Inconsistency (contradiction)
• Brand Recognition
• Builds Brand Awareness
• Creates Trust
• Makes the brand Memorable
• Increased Revenue
• Direct Mail
• Telemarketing
• Mass Media
• Interactive
Direct Mail