Milk Mantra
Milk Mantra
Milk Mantra
MANAGEMENT CONSULTING
C O M PA N Y S E L E C T E D : M I L K M A N T R A
S U B M I T T E D T O : P R O F. M A H E S H N A R AYA N
S U B M I T T E D B Y: G R O U P 8 S E C 2
STORYBOARDING
I. Background V. Proposed Counter Measures
• Milk Mantra is a diary product start-up which is finding tough • Increase its reach to tier 2 and tier 3 cities by increasing its
time in the market to increase its market share and fulfil the distribution channel
demands of its customers • More efficient online channel
• Sales strategies made on the basis of industry norms as well
II. Current Conditions
as consumer behaviour
• Since they are unable to provide to the demands of the • Focus on more local promotion in nearby residential areas
population, market share is decreasing • Incentives and discounts to be offered on bundled products
• Lack of coordination, mismanagement, selecting wrong location
and reducing workforce is a big problem
• More skilled workforce is required in order to complete the VI. Plan
orders
• Respective staffs must be appointed in order to carry out
smooth flow of activities
III. Goals/Target • MM should target customer which are more health
• Creating brand awareness and increase in revenue by increasing conscious and more concerned about hygiene
number of orders through local store visibility • Billing system must be simplified in order to generate
• Increase profit by introducing online sales electronic orders as well
• Generating demand by achieving high market penetration • Local promotional activities needs to be focused on to
attract nearby customers first
IV. Analysis
VII. Follow Up
• Diverse group of experts provided perspectives and analysis from
customer, sekker, tailoring staff POV. • A consensus among all the different stakeholders is needed
• Various focus groups were approached andcollected data were to reach given the diverse range of interests
examinedin order to understand the factors regarding saless and
growth in number of orders
Analysis – FRAMEWORKS and
IMPLICATIONS
BUSINESS MODEL
CUSTOMER
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION
RELATIONSHIP
Logistics Operators Procurement of raw • Fresh Dairy product like toned • Community
Firms material milk , Yoghrt ,Paneer Relationships
Milk Suppliers • dairy Product like • Major player in eastern India • Creation of characters
Shipping companies toned milk, yoghurt, • Recently Launched Moo-shake like “Super Moo”
Paneer Which has major health • Business Development
benefits
CUSTOMER SEGMENTS CHANNELS
KEY RESOURCES
• Platform website
Households in Eastern
• Human Resources • News Paper
India
• Sales Unit • Event and
Kids with age between 1-8
• R&D Unit Ice cream factories Exploration
• Strong Management Local chocolate factories • CRM and Marketing
COSTS REVENUE SOURCES
OPPORTUNITIES THREATS
2.MM can increase its reach to tier 2 and tier 3 cities by increasing its distribution
channel and ensuring more visibility in the local kiosks
3.For more efficient online channel , MM should focus on its delivery and logistics
partner so as to ensure quick delivery of items
4. As diary product are more perishable milk mantra should focus on increasing
product life using innovation .It will help MM in getting a competitive edge
5.MM should focus in increase its reach in the neighbouring states which share same kind of
taste as Odisha. It will increase revenue and markets share.
6. MM should also focus on product diversification and improve product related to local
taste.
7. MM should target customer which are more health conscious and more concerned about
hygiene. These segment are more likely to use online media for shopping.MM can focus on
online marketing platform to acquire such new customer
THANK YOU