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    Brand Witz

    Uploaded by

    Tareq Islam Shuvo
    This document outlines a communication campaign to promote fair candidates in Bangladesh's parliamentary elections. It defines target audiences based on geography, demographics, and socioeconomic factors. It proposes using common tools like TV, mobile messaging, and transportation branding to reach broad audiences, and exclusive tools like community radio and social networking to engage specific groups like rural voters and first-time voters. The campaign's implementation involves government agencies, event management companies, and telecom operators. The total budget is approximately 7.5% of the Election Commission's annual budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Brand Witz

    Uploaded by

    Tareq Islam Shuvo
    312 views26 pages
    This document outlines a communication campaign to promote fair candidates in Bangladesh's parliamentary elections. It defines target audiences based on geography, demographics, and socioeconomic factors. It proposes using common tools like TV, mobile messaging, and transportation branding to reach broad audiences, and exclusive tools like community radio and social networking to engage specific groups like rural voters and first-time voters. The campaign's implementation involves government agencies, event management companies, and telecom operators. The total budget is approximately 7.5% of the Election Commission's annual budget.

    Original Description:

    Brand Witz: Final Presentation Slide of Khulna University.

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    © Attribution Non-Commercial (BY-NC)

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    This document outlines a communication campaign to promote fair candidates in Bangladesh's parliamentary elections. It defines target audiences based on geography, demographics, and socioeconomic factors. It proposes using common tools like TV, mobile messaging, and transportation branding to reach broad audiences, and exclusive tools like community radio and social networking to engage specific groups like rural voters and first-time voters. The campaign's implementation involves government agencies, event management companies, and telecom operators. The total budget is approximately 7.5% of the Election Commission's annual budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    312 views26 pages

    Brand Witz

    Uploaded by

    Tareq Islam Shuvo
    This document outlines a communication campaign to promote fair candidates in Bangladesh's parliamentary elections. It defines target audiences based on geography, demographics, and socioeconomic factors. It proposes using common tools like TV, mobile messaging, and transportation branding to reach broad audiences, and exclusive tools like community radio and social networking to engage specific groups like rural voters and first-time voters. The campaign's implementation involves government agencies, event management companies, and telecom operators. The total budget is approximately 7.5% of the Election Commission's annual budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    “

    “
    COMMUNICATION CAMPAIGN THAT DEFINES
    AND PROMOTES FAIR CANDIDATES TO THE
    ELECTORATES FOR THE PARLIAMENTARY
    ELECTIONS.
    Defining Audience Accessin
    PROPOSAL

    Fair Segmentati Audience


    g
    Candidat on Mind
    s’
    e
    SCHEME

    Access
    Tools & Implementa
    Technique tion
    s
    FAIR
    CANDIDATE
    CANDIDATE
    Patriotis
    m

    Promi
    Enlighten
    se
    ment
    Keepi
    FAIR

    Corrupti
    on
    Free
    SEGMENTATI
    Geograp
    Regi
    hic on

    Ag
    Demograp
    hic
    e

    Social
    ON

    Socio Class
    Econom
    ic Income
    REGI
    ON
    SEGMENTATI
    Rural
    Geograp
    hic

    City-
    Demograp
    Slum
    hic
    ON

    Socio
    Econom
    ic
    AG
    E
    SEGMENTATI
    Geograp FIRST TIME
    hic VOTERS

    Demograp
    hic
    ON

    Socio
    Econom
    ic
    SOCIAL
    CLASS
    SEGMENTATI
    LOWER
    Geograp
    hic
    MIDDLE

    LOWER
    Demograp
    INCOME
    hic LEVEL
    SUBSISTENT
    ON

    Socio ECONOMY
    Econom
    ic
    AUDIENCES’ MIND
    ACCESSING

    COMMON
    TVCTOOLS T-shirt
    Mobile Transportation
    Messaging Branding
    Postering
    Sticker
    Radio
    ACCESSING
    AUDIENCE’S MIND
    T
    OOL

    EXCLUS
    IVE
    AUDIENCES’ MIND

    R
    URAL &
    CITY
    Field Level Awareness SLUM
    ACCESSING

    Community Radio

    Opinion Leader

    Hat Bazaar Kobial


    T
    OOL

    EXCLUS
    IVE
    AUDIENCES’ MIND

    IRST

    Road Show in Different


    F VOTE
    TIME
    RS
    ACCESSING

    Universities

    Teachers’ Participation

    Web Based Social Networking

    Branding in Different Outlets


    ACCESSING
    AUDIENCES’ MIND
    T
    OOL

    EXCLUS
    IVE
    AUDIENCES’ MIND

    IRST

    Road Show in Different


    F VOTE
    TIME
    RS
    ACCESSING

    Universities

    Teachers’ Participation

    Web Based Social Networking

    Branding in Different Outlets


    IMPLEMENTATION
    INSTRUMENTS

    Active Role
    Players
    Outsourc
    83 Outsourc
    9 ed Telecom Local
    Distric Event
    ed
    DEC’s Operato Governm
    ts Ad
    Office Mgt. rs ent
    EOs Agencies
    Compani
    Total Budget Requirements- BDT
    IMPLEMENTATION

    34.54 Cr.
    INSTRUMENTS

    Expected Sources of Funds- BEC &


    Donors.

    Expected Implementation Period- 3


    BUDGET ALLOCATION FOR COMMUNICATION
    CAMPAIGN
    The total budget for the FY 2008-2009 of Bangladesh
    Election Commission is:
    IMPLEMENTATION

    Total non-development Expenses - BDT 460 Crore


    Total development Expenses - BDT 88 Crore
    INSTRUMENTS

    Total Expenses - BDT 548 Crore


    Expenses for Common Expenses for Exclusive
    Tools Tools

    Total Expenses Tk 34.54


    Crore which is nearly 7.5% of
    the Total non-development
    Expenses allocated in FY
    “
    Q&
    A“
    SAMPLE ADs
    SAMPLE ADs
    SAMPLE ADs
    SAMPLE ADs
    SAMPLE ADs
    !DEA
    faircandidate4bangladesh@yahoo.com
    FACEBOOK GROUP- Fair Candidate For
    Bangladesh

    S“
    “ Thank You
    BUDGET ALLOCATION FOR COMMUNICATION
    CAMPAIGN
    The total budget for the FY 2008-2009 of Bangladesh
    Election Commission is:
    IMPLEMENTATION

    Total non-development Expenses - Tk 460 Crore


    Total development Expenses - Tk 88 Crore
    INSTRUMENTS

    Total Expenses -Tk 548 Crore


    Expenses for Common Expenses for Exclusive
    Tools Tools

    Total Expenses Tk 34.54


    Crore which is nearly 7.5% of
    the Total non-development
    Expenses allocated in FY

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