Trend Micro Vision One TM

Licensing Overview
Lori Smith
Global Product Marketing
1 © 2021 Trend Micro Inc.
 Million Dollar Question

What is the difference from a licensing perspective

between Trend Micro Vision One and XDR?
No difference, existing customers who have bought No difference, all XDR features and new Trend Micro
XDR, get Trend Micro Vision One capabilities Vision One capabilities are part of the same license

No difference, new customers who want

XDR, get Trend Micro Vision One capabilities
ALLOF
ALL OFTHE
THEABOVE
ABOVE

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• Vision One provides deep, and
purpose-built XDR capabilities.
• Differentiates from other “XDR”
vendors by offering more value.
• Technology foundation to
expand to a fully integrated
threat defense platform for the
SOC.
 What are the goals for the Trend Micro Vision One
pricing/licensing strategy in 2021

Drive XDR adoption, and provide added Provide more flexibility to the customer in
value to customers how they buy and use all the XDR layers

Simplify the buying experience for

ALLOF
ALL OFTHE
THEABOVE
ABOVE
customers

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 Previous Model
Managed XDR (MDR) service 3 Add on MDR option

Trend Micro XDR

Add on XDR options
2
XDR: Add-On XDR: Add-on XDR: Endpoint and Server

Buy protection products

1
Network Email Endpoint Cloud/Workload
Deep Discovery Cloud App Apex One Cloud One –
Inspector Security & third party AV Workload Security

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 Jan 2021 Trend products 
includes Vision One (XDR)
Managed XDR (MDR) service • Eliminates XDR “add-on” layer -
flattens the purchase
• Makes XDR capabilities strategic to
XDR One
Trend Micro Vision the Trend protection purchase
• Provides added value with the
XDR: Add-On XDR: Add-on XDR: Endpoint and Server other capabilities available via
Trend Micro Vision One platform

TARGET/SALES MOTION:
Network Email Endpoint Cloud/Workload • Enterprises looking for both
Deep Discovery
Inspector
Cloud App Apex One SaaS Cloud One – protection and detection & response
Security with XDR Workload Security
with XDR with XDR (with XDR) • Individual solution area is the entry
point to Vision One
• Upsell:
• Add Managed XDR service
• Expand to other XDR layers
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 Jan 2021 Offerings
Network Email Server/ Endpoint Endpoint and
Workloads Email
Integrated Deep Discovery Cloud App Cloud One – Apex One SaaS with XDR for Users
Solution Inspector with XDR Security with XDR Workload Security XDR
(Enterprise) (bundle)
(XDR included)
Cloud One –
Workload Security
(Essentials)

XDR Add-on Existing customersn/a XDR:

can gain access to XDR upon renewal. Endpoint and Server n/a
Used to add XDR to:
• 3rd party AV
• SPE/SPC
• Apex One On-prem or Deep Security

Protection Only n/a Apex One  n/a

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 Endpoint/Server Customer Scenarios
Apex One SaaS with XDR XDR: Endpoint and Server Apex One SaaS
Or XDR for Users
Promo Extended Promo pricing to end of Extended Apex One SaaS Promo
Q2/2021 pricing to end of Q2/2021
Existing customer - ESE Suite ✓ ✓
or standalone Apex One (if only wants protection)
Existing customer - SPE/SPC ✓ ✓
(if possible, move them to a SaaS (if using other suite components and
bundle) doesn’t want to leave suite)
Existing customer - Apex One ✓
on-prem or Deep Security
software
New endpoint customer ✓ ✓
(if only wants protection)
New customer with 3rd party ✓ ✓
AV solution in place (NOTE: promo pricing makes this best
option even if not immediately using
protection)

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 XDR for Users
Continue to sell XDR for Users value proposition
– sets us apart!

But... can now separate out line items in cases of discrepancy

between # of endpoints and mailbox users

PROMO PRICING
$20
$10
Apex One SaaS with XDR
Cloud App Security with XDR = $30 XDR for Users
(Apex One + CAS)

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 Previous SKU Name Status New SKU to use
Cloud App Security Replaced with new SKU that includes Cloud App Security with XDR (promo SKU available)
XDR

XDR Add-on: CAS No longer require an add-on for CAS Customers buy or renew on Cloud App Security with XDR

Apex One SaaS with XDR Previously only listed as a promo, now Apex One SaaS with XDR (promo SKU available)
introduced on standard price list.

XDR: Endpoint and Server SKU No longer need this SKU to add XDR for 1)Previously: Apex One SaaS + XDR: Endpoint and Server ▶
Apex One SaaS, if bought outside the Now: Apex One SaaS with XDR (promo SKU available)
Suite
2) Previously: SPE + Add-on: Endpoint and Server ▶ Now:
(SKU still used to add XDR to Apex One SPE + XDR: Endpoint and Server (no change)
on-prem or to 3rd party AV solution)

XDR for Users No change XDR for Users (promo SKU available)

XDR Add-on: both Apex One as a Service and No longer require an add-on for CAS 1) Previously: SPC + Add-on: both Apex One as a Service
Cloud App Security and Cloud App Security ▶ Now: SPC + XDR: Endpoint and
Server

2) Consider moving customer off of Suite to either XDR for

Users (promo SKU avail) or CAS + Apex One SaaS with XDR
(promo SKUs avail)

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 Previous SKU Name Status New SKU to use
Trend Micro Cloud One – Workload Security SKU replaced with two new SKUs Trend Micro Cloud One – Workload Security
(Essentials) (promo SKU available)
– includes Anti-malware only + XDR

OR

Trend Micro Cloud One – Workload Security

(Enterprise)
– includes full feature C1WS + XDR

XDR: Endpoint and Server SKU No longer need this SKU to add XDR for C1WS New customers use one of the new C1WS SKUs
above
(SKU still used to add XDR to Deep Security)
Existing customers renew on Trend Micro Cloud
One – Workload Security (Enterprise)
Deep Discovery Inspector SKU replaced with new SKU that includes XDR Deep Discovery Inspector with XDR

OR

Deep Discovery Inspector Virtual Appliance with

XDR
XDR Add-on: Deep Discovery Inspector No longer require an add-on for DDI Customer buys or renews on one of the SKUs
above

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 Managed XDR Service
UPDATES:
• New pricing:
– Managed XDR for Cloud Workloads - Price now in line with
Endpoint service!
• Order Management rule:
– With XDR now included with the product purchase,
Managed XDR services must be bought across all relevant
products in customer’s environment.

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What’s Next?
Trend Micro Vision OneTM
See More. Respond Faster.

Coming Soon!
Endpoint XDR Sensors
Cloud Network Email A second way to buy XDR!
Sensor Sensor Sensor Sensor
Jan 2021 2 Vision One
Standalone
1 Trend Micro Protection Buy sensors only
+ Vision One across all layers
Buy integrated solution
for each layer Apex One Cloud One – Deep Cloud App
SaaS Workload Discovery Security
Security Inspector
 2 Buy Vision One via cross-
Managed XDR (MDR) service layer credits model
• Enables Vision One/XDR as a
standalone solution
Trend Micro Vision One • Eliminates the need for
customers to buy underlying
One SKU for Vision One “credits”. A collection of credits can be bought Trend product(s) to get Vision
and applied to any or all of the layers, as needed.
One’s capabilities
TARGET/SALES MOTION:
• SOC/security teams looking for
sensors and an investigation
Network Email Endpoint Cloud/Workload platform for detection & response
• Vision One is the entry point
Sensors only
• Upsell:
• Add Managed XDR service
• Expand by adding protection

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 Thank you!

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