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    Chapter 4: Business Description

    Uploaded by

    Maria Maganda Maldita
    This document provides guidance on developing key elements of a business description for a startup, including mission and vision statements, objectives, naming the business, and creating a logo. It emphasizes that a business description gives an overview of the business and its plans. It provides tips for writing mission and vision statements, examples of statements, and advice for setting objectives. It also offers best practices for choosing a business name and developing an appropriate logo that represents the business through images, symbols or typefaces. The document stresses that colors used in the logo can influence customer emotions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Chapter 4: Business Description

    Uploaded by

    Maria Maganda Maldita
    45 views32 pages
    This document provides guidance on developing key elements of a business description for a startup, including mission and vision statements, objectives, naming the business, and creating a logo. It emphasizes that a business description gives an overview of the business and its plans. It provides tips for writing mission and vision statements, examples of statements, and advice for setting objectives. It also offers best practices for choosing a business name and developing an appropriate logo that represents the business through images, symbols or typefaces. The document stresses that colors used in the logo can influence customer emotions.

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    Business-Description.pptx

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    This document provides guidance on developing key elements of a business description for a startup, including mission and vision statements, objectives, naming the business, and creating a logo. It emphasizes that a business description gives an overview of the business and its plans. It provides tips for writing mission and vision statements, examples of statements, and advice for setting objectives. It also offers best practices for choosing a business name and developing an appropriate logo that represents the business through images, symbols or typefaces. The document stresses that colors used in the logo can influence customer emotions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    45 views32 pages

    Chapter 4: Business Description

    Uploaded by

    Maria Maganda Maldita
    This document provides guidance on developing key elements of a business description for a startup, including mission and vision statements, objectives, naming the business, and creating a logo. It emphasizes that a business description gives an overview of the business and its plans. It provides tips for writing mission and vision statements, examples of statements, and advice for setting objectives. It also offers best practices for choosing a business name and developing an appropriate logo that represents the business through images, symbols or typefaces. The document stresses that colors used in the logo can influence customer emotions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 32

    Chapter 4: Business

    Description
    Objectives:

    • Understand what is business description;


    • Formulate the mission statement for the startup
    businesses;
    • Compose the vision statement consistent to the mission
    statement;
    • Form the business name of the new venture; and
    • Create business logo for the startup business.
    2
    Business Description
    Allows getting ideas, plans and visions
    down on paper before going any
    further with the startup business.

    A business description gives a snapshot


    of the business you plan to run or are
    already running. Business
    descriptions are typically written to appeal
    to potential investors, but they are
    important regardless of whether you're
    looking for funding.

    4
    “
    In order to develop the business
    description, would –be-owners
    can brainstorm all ideas about
    what the startup business will
    be and the product and services
    that will be offered to
    consumers.
    5
    Sample Business Description

    6
    Sample Business Description

    7
    Mission,
    Vision and
    Objectives
    As an initial point when planning for a startup
    business the would-be-business owner must
    create those, in order to know the direction of
    the business he will put up.

    8
    Mission Statement

    1. Express what the startup business will


    do.
    2. Explain how the startup business will do it.

    3. Add reason why.

    4. Implement Mission statement.

    9
    Pepsi Bottling Group Mission Statement

    10
    Vision Statement

    1. Study the mission statement

    2. Challenge the business dream

    3. Shape the vision statement; apply the formula

    4. Commit to the Vision Statement

    5. Keep your vision statement alive

    11
    Pepsi Bottling Group Vision Statement

    12
    Start up Business Objectives

    13
    Sample Business Objectives

    14
    Business Name

    15
    Rules for choosing business
    name:

    Place your screenshot here

    16
    Business Logo

    Business logo is visual


    representation of everything
    that the startup company
    stands for.

    17
    Three kinds of logos

    Font-based logos - consist


    primarily of a type treatment like
    the logos of Microsoft and sony,
    which made use of type treatments
    with a twist that makes them
    unique

    18
    Three kinds of logos

    Logos that literally


    demonstrate what a
    company does – like when
    house-painting company
    uses an illustration of a
    brush in its logo

    19
    Three kinds of logos

    3. Abstract
    graphic symbols –
    like nike’s swoosh
    that becomes linked
    to a company’s
    brand
    20
    Tips in creating an appropriate logo for the startup business

    21
    Tips in creating an appropriate logo for the startup business

    22
    Sample of logos

    23
    Another important
    element to
    remember with Place your screenshot here

    doing the logo of


    the business is the
    COLOR.

    Colors can affect the emotions


    of customers.
    24
    Colors and their uses
    in Business
    “

    26
    “

    27
    “

    28
    “

    29
    “

    30
    “

    31
    Thanks!
    Group Names:
    Dipatuan, Jennica
    Oriol, Mariele
    Fadera, Esparansa
    Francisco, Jenny rose
    Shahara, Hadjifahad
    Zoe, Cayetano
    Winchel, Ira
    32

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