Marketing Analytics

MARKETING ANALYTICS
MARKETING ANALYTICS
MARKETING ANALYTICS
MARKETING ANALYTICS
MARKETING ANALYTICS
 Marketing analytics portrays the customer insights and trends.
 It is shocking to see that most of the organizations tend to ignore the concept and importance of marketing analytics. It is
surely a great way to obtain a picture of as to how the marketing efforts are deriving revenue.
 The importance of marketing analytics is not only depicted from the fact that it provides a clear picture about the marketing
efforts, but also from the fact that it also allows you to monitor campaigns that can easily facilitate the saving of resources.
 The below-mentioned points efficiently portray a picture as to why marketing analytics is the need of the hour for every
business no matter what the field is
Why Marketing Analytics is Important?
 Understanding the customer and market trends is really important in today’s time. Marketing analytics easily allows
understanding of big picture trends that too by focusing on every single detail.
 Withthe aid of providing you with a clear picture of the efforts and the returns, it allows you to easily depict that which
programs worked and also depicts the reasons why it failed or even succeeded.
 The market study is also an important part of the business. Marketing analytics allow monitoring of trends over time.
 Marketing analytics allows understanding the return on investment by providing a clear picture of the working and the
reports of each programme.
 By easily helping to study the market trends, marketing analytics facilitates to proficiently forecast future results.
Key Words
Running to search marketing, keywords also allow understanding what even the mindset of the customers is.
Analytics help you find the keywords that can easily be used to optimize business processes by –
 (i) Customer surveys — One can easily infer the relative priorities of competing interests by the examination
of keyword frequency data.
 (ii) Industry trends — It becomes really easy to understand and predict trends in customer behavior.
 (iii) Product design — It is vital to understand what are the solutions that a customer is looking for.
Keywords can easily facilitate the understanding of what the customer actually wants.
Marketing Analytics tools
 The main questions that strike the mind of the marketers after evaluating and understanding the importance of marketing
analytics, is where to start and how to work proficiently with marketing analytics tools.
 With the easy availability of search engines, search engine optimization, paid search marketing it has become easy to
implement the concept of marketing analytics.
 There are many Marketing Analytics tools that are available for the marketers to easily use for their aid. Below are some of the
most famous tools that can be effectively used for the concept of marketing analytics
Event-based tools
 This is one of the effective tools of marketing, also known as click analysis.
 This tool mainly focuses on the things that matter the most to the business, like shopping cart matters to an e-commerce
website. This tool helps to track the actions of individual users within an app, website.
 The main and best tools of marketing analytics mostly have broad-ranging capabilities.
 The marketers can also integrate more offers with the aid of tracking more devices and channels.
 Some of the tools that facilitate the collection of marketing data are website analytics tools, app analytics tools,
marketing automation, and data platforms.
Some of the best event based marketing analytics tools
are-
1. MixPane
 What do you expect from a top quality marketing analytics tool? It should focus primarily on tracking different events related
to you on your website and mobile app, yes you heard it right, it can very well track the events on the mobile app as well. You
just feed in the details about what you want to track and MixPanel will handle the rest on its own. Though MixPanel was
originally created for Product managers, it has so much for marketers as well. The base package starts from $99 per month and
you can enhance it accordingly.
2. Heap Analytics
 This is a newcomer in the field of marketing analytics but you won’t be able to complain about its performance. The working
of this platform is much similar to that of MixPanel and can automatically track actions on your website and your app. You can
manually set the preference and Heap Analytics will accordingly manage the rest. Funnels can also be created by using Heap
Analytics. You can further view the analysis report and work accordingly on your website or app and enhance your marketing
campaign.

Marketing Analytics

Uploaded by

Copyright:

Available Formats

Marketing Analytics

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Analytics

Uploaded by

Copyright:

Available Formats

MARKETING ANALYTICS

 Marketing analytics portrays the customer insights and trends.

You might also like