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    Seminar Report On Bajaj Auto Limited

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    Vikas
    The document discusses Bajaj Auto Limited, including its history, vision, industry analysis, strengths, weaknesses, opportunities, threats, and future outlook. It provides an overview of Bajaj Auto as one of India's leading automobile manufacturers that is looking to use strategic alliances and new technologies to become the top player in the two-wheeler segment by volume.

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    Seminar Report On Bajaj Auto Limited

    Uploaded by

    Vikas
    268 views15 pages
    The document discusses Bajaj Auto Limited, including its history, vision, industry analysis, strengths, weaknesses, opportunities, threats, and future outlook. It provides an overview of Bajaj Auto as one of India's leading automobile manufacturers that is looking to use strategic alliances and new technologies to become the top player in the two-wheeler segment by volume.

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    The document discusses Bajaj Auto Limited, including its history, vision, industry analysis, strengths, weaknesses, opportunities, threats, and future outlook. It provides an overview of Bajaj Auto as one of India's leading automobile manufacturers that is looking to use strategic alliances and new technologies to become the top player in the two-wheeler segment by volume.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    268 views15 pages

    Seminar Report On Bajaj Auto Limited

    Uploaded by

    Vikas
    The document discusses Bajaj Auto Limited, including its history, vision, industry analysis, strengths, weaknesses, opportunities, threats, and future outlook. It provides an overview of Bajaj Auto as one of India's leading automobile manufacturers that is looking to use strategic alliances and new technologies to become the top player in the two-wheeler segment by volume.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    SEMINAR REPORT ON BAJAJ AUTO LIMITED

    PRESENTED BY
    B.VIKAS RAJ
    M19MB051
    UNDER THE GUDIANCE OF
    K.JAIPAL
    ASSISTANT PROFESSOR
    DEPARTMENT OF MANAGEMENT
    CONTENT:
    CHAPTER-1
    • INTRODUCTION
    • NEED FOR THE STUDY
    • OBJECTIVES OF THE STUDY
    • METHODOLOGY
    • LIMITATIONS
    CHAPTER-2
    • VISION MISSION
    • INDUSTRY ANALYSIS
    • FUTURE OF INDUSTRY
    CHAPTER-3
    • CONCLUSION
    Introduction to the industry and the company
    Founded: 1926
    2-wheelers Founder: jamnalal Bajaj
    Present chairman: Rahul Bajaj
    Bajaj group has 34 companies
    Commercial
    vehicles Automobile 3-wheelers
    Tie-up with: Kawasaki in late
    1990s;
    Famous for tagline “hamaara
    Passenger
    vehicles bajaj”
    Has stake of 51% in KTM.
    Need for the study
    • "We are a Dedicated, adventurous, creative and ethical community. we
    believe in doing the best and being the best."
    objectives:
    • To Know About the Bajaj Auto Limited.
    • To Know About the Changes Scenarios occurring In the Indian
    Market.
    • To Study About the External and Internal Forces of Bajaj Auto
    Limited.
     
    Methodology
    • The data is collected from the related website’s and books.
    • The collected data is arranged in systematic order.
     
    • LIMITATIONS OF THE STUDY:

    • The study is depended on secondary data only.


    • The time factor is also limited.
    Vision and Mission
    VISION
    • To attain world class excellency by demonstrating value added
    products to customers

    MISSION
    • Focus on value based manufacturing
    • Total elimination of wastes
    • Pollution free & safe environment
    Industry analysis
    • The auto industry have been going through troubled times
    • Falling rupee is adding woe to the automotive industry
    • This is inflating the production
    • Alliance with other companies have become trend
    EXTERNAL ENVIRONMENT
    POLITICAL:
     Agreement with Bhartiya kamgar sena(BKS) at worli plant.
     Restriction in production policy in 1969.
    ECONOMIC:
     Recession, inflation, high interest rates and decline in purchasing
    power.
    Social:
     Demographics
     Lifestyle
    Technology:
     Business process
     First company to come up with DTSi in bikes.
    Legal:
     Employee protection for unfair discrimination at work place.
     Health and safety at work place.
     Fair wages.
    Environmental:
     A production unit in pantnagar near Uttarakhand was affected due to
    natural disaster.
    Strength
    • Extensive R&D focus.
    • Widespread distribution network.
    • High export to domestic sales ratio.

    Weakness
    • Bajaj has not been able to reach the hero moto corps' sales volume
    • Not a global player in spite of huge volumes.
    • Less globally recognizable brand
    opportunities
    • Alliance with KTM.
    • Scope for developing new technology.
    • Emerging markets and expansion abroad.

    Threats
    • From hero, Honda and TVS.
    • Strikes and lockouts from employees.
    • Government regulations.
    • Unstable economy.
    • Change in tastes of consumers.
    • Price wars.
    Future of industry & company
    • “we are no.1 in technology, in exports, in market cap, in
    profitability….the only bit that remains is to be a leader in volumes.”

    • Take longer route to become #1 in volumes.


    Re-entry into the entry-level market
    Return to scooters, but only after Bajaj reaches a dominant global
    share in bikes
    conclusion
    • Bajaj is successful in implanting its strategies.
    • Looking forward to develop technology.
    • Introduce various new products.
    • Be #1 in 2-wheeler segment.

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