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    Presentation On Shampoo

    Uploaded by

    Tania Islam
    Shampoo is a hair care product used to clean hair by applying it to wet hair, massaging it in, and then rinsing it out. Shampoo removes unwanted build-up from hair using surfactants like sodium lauryl sulfate or sodium laureth sulfate and co-surfactants like cocamidopropyl betaine in water. Using shampoo keeps hair clean and beautiful by fighting dryness, itch, irritation, redness, oiliness, and flakes while nourishing hair. Major shampoo brands in the market include Sunsilk, Clinic Plus, Pantene, Head & Shoulders, Garnier Fructis, L'Oreal Paris, Tresseme

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    Presentation On Shampoo

    Uploaded by

    Tania Islam
    2K views12 pages
    Shampoo is a hair care product used to clean hair by applying it to wet hair, massaging it in, and then rinsing it out. Shampoo removes unwanted build-up from hair using surfactants like sodium lauryl sulfate or sodium laureth sulfate and co-surfactants like cocamidopropyl betaine in water. Using shampoo keeps hair clean and beautiful by fighting dryness, itch, irritation, redness, oiliness, and flakes while nourishing hair. Major shampoo brands in the market include Sunsilk, Clinic Plus, Pantene, Head & Shoulders, Garnier Fructis, L'Oreal Paris, Tresseme

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    Shampoo is a hair care product used to clean hair by applying it to wet hair, massaging it in, and then rinsing it out. Shampoo removes unwanted build-up from hair using surfactants like sodium lauryl sulfate or sodium laureth sulfate and co-surfactants like cocamidopropyl betaine in water. Using shampoo keeps hair clean and beautiful by fighting dryness, itch, irritation, redness, oiliness, and flakes while nourishing hair. Major shampoo brands in the market include Sunsilk, Clinic Plus, Pantene, Head & Shoulders, Garnier Fructis, L'Oreal Paris, Tresseme

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views12 pages

    Presentation On Shampoo

    Uploaded by

    Tania Islam
    Shampoo is a hair care product used to clean hair by applying it to wet hair, massaging it in, and then rinsing it out. Shampoo removes unwanted build-up from hair using surfactants like sodium lauryl sulfate or sodium laureth sulfate and co-surfactants like cocamidopropyl betaine in water. Using shampoo keeps hair clean and beautiful by fighting dryness, itch, irritation, redness, oiliness, and flakes while nourishing hair. Major shampoo brands in the market include Sunsilk, Clinic Plus, Pantene, Head & Shoulders, Garnier Fructis, L'Oreal Paris, Tresseme

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    WHAT IS SHAMPOO???

    Shampoo is a hair care product, that is used for cleaning hair.


    Shampoo is used by applying it to wet hair, massaging the
    product into the hair, and then rinsing it out. Some users
    may follow a shampooing with the use of hair conditioner.
    The goal of using shampoo is to remove the unwanted
    build-up in the hair without stripping out so much sebum as
    to make hair unmanageable. Shampoo is generally made by
    combining a surfactant, most often sodium lauryl sulfate or
    sodium laureth sulfate, with a co-surfactant, most often
    cocamidpropyl betaine in water.
    Why we use shampoo?
    Our hair is our head suit, so why not take care of it with the most
    effective products? Washing our hair using a good shampoo not only
    keeps our scalp dandruff-free, it really blows more advantages than
    we might think. Mentioned below are the benefits why we should use
    shampoo.
    • 1. Fights with Dryness
    • 2. Calms the Itch
    • 3. Relieves Irritation
    • 4. Reduces Redness
    • 5. Controls Oiliness
    • 6. Removes Flakes
    • 7. Keeps Hair Beautiful
    Hair related Problems
    Product Brand
    Product Review
     Product name is “Hair Care Pro” shampoo.
     This product is 7 in1 with hair fall ,dry hair, dull hair,
    rough hair, anti dandruff, Removes flakes, Conditioner.
    Product benefits :
     Magically puts freshness and bounce back into
    your hair
     Infusion of Needed Nutrients

     Medicine and Active Ingredients

     There is an added vitamin bonus

    Availability:
     This shampoo will be available in all over the country
    of Bangladesh.
    Product features
    FEATURES:
    • Anti damage
    • Anti dandruff
    • 2 minutes oil remove
    • Conditioner
    • Strong hair
    • Nourishing splits ends
    • Long lasting fragrance
    LEADER OF THE SHAMPOO MARKET

    • Sunsilk
    • Clinic Plus
    • Pantene
    • Head & Shoulders
    • Garnier Fructis
    • L’Oreal Paris
    • Tresseme
    • Matrix
    • Fiama di Wills
    • Clear
    SEGMENTS OF THE SHAMPOO
    MARKET
    Consumer market:
    Behavioral segmentation
    • Cosmetic .
    • Anti-Dandruff.
    • Herbal.
    • Medicinal.
    Geographic segmentation
    • Urban .
    • Rural.
    SEGMENTS OF THE SHAMPOO
    MARKET
    Demographic segmentation
    • Male.
    • Female.
    • Children.
    Price segmentation
    • High.
    • Medium.
    • Low.
    Pack size segmentation
    • Sachet
    • Bottle
    TARGETING
    • Men:
    Men will typically make up 70%-75% of the clientele. The reason
    for this is that men have shorter hair requiring a faster, simpler job.
    • Women Who Cannot Afford an Upscale Salon:
    Our target market for our shampoo is young aged women between
    (16-40) those who are active, dynamic and simple but still
    conscious of their need to be beautiful.
    • Young Mothers with Children:
    We will target young mothers with children. Baby child’s skin are
    quite sensitive. We will provide natural, organic, irritation free
    shampoo.

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