Relationship of Financial Objectives To Organizational Strategy and Other Organizational Objectives
Relationship of Financial Objectives To Organizational Strategy and Other Organizational Objectives
Relationship of Financial Objectives To Organizational Strategy and Other Organizational Objectives
Chapter 2
Objective Setting
• Objective
– A specific result that a person or system
aims to achieve within a time frame and
with available resources. In
general, objectives are more specific and
easier to measure than
goals. Objectives are basic tools that
underlie all planning and strategic activities.
May be stated in broad terms as:
• It is the goal of the company to be a leader in
technology in the industry.