Fin-Tech Group 06 Sharex

Fin-Tech Group 06
ShareX
ANINDA DUTTA 2018PGP065 6287676950
PRASANTH SAMPATH 2018PGP084 8939099323
SUDHANSHU SHEKHAR 2018PGP093 7903390981
Discussion Agenda
 Venture Goal
 Problem & Solution
 Technology & Product
 Market Size & Competitors
 Business Model
 Justification for VC investment
 Customer Acquisition
 Role of Regulation
Venture Goal
Venture Goal
 Buildinga one-stop solution for all expense

related money management problems including
shared expenses.
Problem
Problem
 In the good old days, most of the people used to maintain an account of all the
transactions they have made and this way they could keep track of all the money
they have been spending.
 Keep tracking of even pennies was important not because they were misers but
because they led a frugal & conservative lifestyle.
 But now-a-days, people are not able to keep track of their money. With a fast
urban lifestyle it is difficult to keep focus on minute amounts of money.
Problem
 Also, another major problem is keeping track of shared expenses.

 Many times people share/split the bills after celebrations or ordering something and
they forget to maintain a record of all these transactions.
 There are some apps in the market which maintain a history of shared transactions but
they are not secure in terms of authentication of the transaction.
 If one party sends the transaction details and the other party rejects it, the transaction
record is lost.
Solution
Solution
 The solution we are building is to provide a one-stop solution for all expense related
money management problem for the users.
 The app keeps tracks of all the transactions made by aggregating them from different
sources (expenses entered by the user, expenses incurred from debit/credit cards,
expenses incurred from different payments app)
 The app then groups them into different categories based on type like (grocery, bills,
recharges, etc.)
 It also groups them in accounts of shared expenses where a particular group has a
history of unpaid shared expenses
Solution
 The solution we are providing is moving the share/split data of financial

transactions on to blockchain.
 If one party sends the transaction details and the other party accepts the
transaction, it is recorded forever in the blockchain.
Technology & Product
This is explained in 3 sections

 Product Solution
 Technology
 Features
Product Solution
 Client-side: A multi-OS run app which records the transaction details
 Server-side: A blockchain based storage centre where transaction details related to
users are kept
 The app will use Blockchain API (Ethereum) to transfer the User Information
from clients App storage to Blockchains server
The following Technologies are incorporated to deliver an excellent

service
 Blockchain
 AI
 Cloud
Technology
 Blockchain: The foundational technology on which this service is based upon is
Blockchain. All the transactional data of customer expenses (including shared
expenses) is stored across a blockchain network. That way it is non-tamperable and
secure.
Also in future we are planning to incorporate a feature of inter-currency expenses
ledger where the app will aggregate expenses made in different currencies (currencies
of different countries as well as crypto-currencies like Bitcoin & J-coin) into one
standard currency.
Technology
 AI: Another major technology in this service is AI which will aggregate them from
different sources (user entered expenses, expenses sourced from credit/debit cards,
expenses from payment apps, etc.) into different groups based on similarity (like
grocery, bills, recharges, etc.)
Also, AI will ease the process of data entry from difficult sources like paper
bills/slips by taking a snapshot, which will then identify the correct transaction details.
Apart from that AI can also be used to identify unusual spending patterns of
consumers.
Technology
 Cloud: The user data will be stored in cloud (spread across different geographical
locations) so in the case of any emergency (natural disaster, data corruption, etc.) the
data will be saved in other locations. This way the data will be much more safe &
secure.
Also, in the event of app getting crashed or phone getting lost, the user will still be
able to recover the data.
Features
 Free for basic services (expense sharing)
 For advanced features (ex. Bills snapshot, payments, currency
interchange, etc.) we will charge premium prices
Market Size
Market Size
TAM (Total Addressable Market)

 Total Unique mobile Internet Users: 4.18 Billion
 70 % of unique mobile internet users are age under 40
 TAM = 2.926 Billion
 We are targeting 0.1% for the first year.
Competition
Competition
 There are many apps in the market which provide similar solutions but not all of them.
 Like Splitwise provides management of shared expenses while Khatabook provides a
digital ledger account.
Business Model
Business Model
We have described the Business Model in following 4 components:

 Value Proposition
 Technology & Operations Management
 Go-to-Market Strategy
 Profit Formula
Business Model
Value Proposition
 Unmet Needs: Inability to keep tracks of shared expenses
 Segments: Demographic Age (Teenagers, Youth, Adults, Elders)
 Target Segments: Teenagers & Youth
 Positioning: Secure Easy-to-use Expense Sharing Ledger
 Product: Expense Sharing App, Complements (OS)
 Price: Free for basic features, payment for advanced features
 Switching Cost: High
 Network Effects: Direct Network Effects
Business Model
Technology & Operations Management

 Outsource activities: Server-side capacity outsourced to third party cloud provider
(MS Azure)
 In-house activities: Client facing app & Server application development
 Scale: Now-a-days cloud service providers provide high capacity for affordable-cost
 Scalability: Digital products so Marginal Cost is almost 0
 First-mover advantage: Yes, lock in the customers
Business Model
Go-to-Market Strategy
 Channels: Blogs, Social-Media (initially free not paid)
 Demand-generation: short-clips/videos of usage shared across the channels
Profit Formula
Microsoft Excel
 Revenue Model: Freemium Model Worksheet
 Cost-Structure: Initial investment/Fixed Cost a bit high but then Marginal Cost is
almost 0
Justification for VC Investment
The Justification for VC Investment is based on two things:

 Benefits to the Customer &
 Benefits to the VC
Benefits to the Customer
 The reason why the VC will invest in the company is first because of what value it
will create for the community because then only it can be monetized later
 And, the Value our service is offering is a one-stop solution to all expense
management problems (including shared expenses)
 Also, we are offering the service free for first two years to penetrate the market.
 The Benefits to the VC is on the return on Investment, which increases based on Scale, Scalability & Network
Effects.
 Scale is present because it is a pure Info. Product and the characteristics of pure Info product is it has almost zero
Marginal Cost.
 Scalability is also present because since it is a pure Info. Product, scaling up & scaling down is not a big
constraint. Now-a-days, cloud service is being provided for startups (ex. AWS, MS Azure) at affordable prices.
 Also Network Effects are present which helps in locking-in the customers. For the MVP, direct Network effects
but as we add payments even Indirect Network Effects would also come in.
 Also, as per our calculation, we are breaking-even in 4th year even after charging from 2nd year.
Customer Acquisition
Customer Acquisition
 Our USP (Unique Selling Proposition) is to provide a one-stop solution for all expense-related
problems (so, they won’t require a physical notebook or tons of apps). Anywhere, Anytime,
Recoverable, Safe & Secure Blockchain based accounting ledger for all money-management
problems.
 For Customer Acquisition we will use the Online channels to generate Demand for the product.
 We will write short articles on blogs or other free online channels about the app and its
benefits.
 We will prepare a short video about the app and upload it to Youtube and ask our friends to
share it among their circles.
Role of Regulation
Role of Regulation
 Since it is a simple Expense management & sharing App we don’t

feel heavy regulation is required; but in future we are planning to
add payments features by forming a partnership with 3rd party
payments or payments bank also which will be governed by
government regulation like in the case of payments banks.
 Also, in future we will provide inter-currency transactions
including cryptocurrency transactions so there heavy government
regulations will be there.
Thank You

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Fin-Tech Group 06

 Buildinga one-stop solution for all expense

 Also, another major problem is keeping track of shared expenses.

 The solution we are providing is moving the share/split data of financial

This is explained in 3 sections

The following Technologies are incorporated to deliver an excellent

TAM (Total Addressable Market)

We have described the Business Model in following 4 components:

Technology & Operations Management

The Justification for VC Investment is based on two things:

 Since it is a simple Expense management & sharing App we don’t

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