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    Nike

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    Tatyana Maayah
    Nike began as Blue Ribbon Sports and originally outsourced manufacturing to countries like Japan and later China, India, Pakistan, and South Korea to reduce costs. However, working conditions in these factories were harsh with issues like child labor, low wages, and lack of safety standards. After these conditions were exposed in the 1990s, Nike faced major backlash and protests. In response, Nike implemented a strict code of conduct for suppliers and visited factories to improve labor standards to rebuild its reputation. Now Nike focuses on sustainability and creating an inclusive workplace while continuing to resolve ethical issues in its supply chain.

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    Nike

    Uploaded by

    Tatyana Maayah
    65 views17 pages
    Nike began as Blue Ribbon Sports and originally outsourced manufacturing to countries like Japan and later China, India, Pakistan, and South Korea to reduce costs. However, working conditions in these factories were harsh with issues like child labor, low wages, and lack of safety standards. After these conditions were exposed in the 1990s, Nike faced major backlash and protests. In response, Nike implemented a strict code of conduct for suppliers and visited factories to improve labor standards to rebuild its reputation. Now Nike focuses on sustainability and creating an inclusive workplace while continuing to resolve ethical issues in its supply chain.

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    Nike began as Blue Ribbon Sports and originally outsourced manufacturing to countries like Japan and later China, India, Pakistan, and South Korea to reduce costs. However, working conditions in these factories were harsh with issues like child labor, low wages, and lack of safety standards. After these conditions were exposed in the 1990s, Nike faced major backlash and protests. In response, Nike implemented a strict code of conduct for suppliers and visited factories to improve labor standards to rebuild its reputation. Now Nike focuses on sustainability and creating an inclusive workplace while continuing to resolve ethical issues in its supply chain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    65 views17 pages

    Nike

    Uploaded by

    Tatyana Maayah
    Nike began as Blue Ribbon Sports and originally outsourced manufacturing to countries like Japan and later China, India, Pakistan, and South Korea to reduce costs. However, working conditions in these factories were harsh with issues like child labor, low wages, and lack of safety standards. After these conditions were exposed in the 1990s, Nike faced major backlash and protests. In response, Nike implemented a strict code of conduct for suppliers and visited factories to improve labor standards to rebuild its reputation. Now Nike focuses on sustainability and creating an inclusive workplace while continuing to resolve ethical issues in its supply chain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    NIKE Risk

    Everything
    Originally named blue ribbon sports and was founded by Phil knight and his
    university track coach, Bill Bowerman
     Produce many product such as ball, shoes, shirts and others

     As popularity grow, so did manufacturing demands increase good


    For lower labor and manufacturing costs, Nike began out
    searching to Japan
    When Japan became too expensive , Nike shifted its
    contracts to few countries such as…

    Pakistan China

    India
    South Korea
    The working conditions were very harsh and hardly even
    regulated…

     Widespread harassment.
     Abuse child labor
    Nike was accused of the deficiencies in health and safety condition, extremely
    low wages, indiscriminate hiring and hiring practices
    A life magazine issue published and exposed about child labor.
    Many people protested Nike in and around Nike store. They
    began to dropped and boycott.
    Nike's ethical dilemmas

     Child slave labor


     Bad working environment
     Low wages
     Sexual and physical harassment in the workplace
    Influence in stakeholders

    The main stakeholders of Nike is their shareholders, business partners, employees and of course
    their customers. Shareholders and business partners of Nike always want Nike to achieve its
    profits. The employees on the other would want to be treated fairly and have sense of satisfaction
    of work. The customers however are more focused on the safety, quality and availability of the
    product and services that the purchase or pay for. Other stakeholders comprise of the government
    and communities which includes special interest groups
    Discrimination and gender equality(gender
    performance)

     Nike works to create a level playing field for our employees and the
    athletes we serve, and we also work with our suppliers to ensure fair
    opportunities for workers at the factories manufacturing our products.
    Nike’s Code of Conduct and Code Leadership Standards have
    detailed prohibitions on discrimination in hiring, compensation,
    promotion, discipline or any other aspect of employment.
     
     The majority of workers involved in the global production of apparel
    and footwear are women. Many of those women have unique
    vulnerabilities relative to their male peers and can therefore be at risk
    for exploitation and abuse. Nike has long recognized these risks and
    has specific standards to protect women workers. Our requirements
    for suppliers include equal pay for equal work, safe work in connection
    to pregnancy, childbirth and nursing, prohibitions on discriminatory
    pregnancy testing or forced use of contraception, and provision of
    maternity benefits.
    Nike CSR and Sustainability Main points: –

    Innovative manufacturing

    Commitment to reducing carbon footprint

    Inventing close loop products

    Develop new palette of sustainable materials.

    Keeping human voice at the heart of everything it does from


    manufacturing to marketing.

    Moving to complete renewable energy.

    Diverse workplace and inclusive culture that becomes a catalyst for


    innovation
    Investing and encouraging employees to invest in communities and
    markets where Nike operates.
    What Nike do?

    Launched a large
    Invited Darlmouth
    public relations Visited a several
    graduate students to
    campaign college campuses for
    tour the Indonesian and
    opening dialogue
    Vietnamese factories
    ACTION !

    Implemented a code of Spent considerable


    conduct for all suppliers resources for Joined the apparel industry
    improving labors partnership to draft on industry
    standards wide code of conduct
    Nike’s target
    audience has
    broadened from
    mainly male
    athletes and
    children as well

    As Nike’s target
    audience widens,
    perceived as an
    ethical company
    will help attract
    and retain new
    customers

    Such an approach is
    requiring Nike to
    undertake socially
    responsible initiatives
    and develop more
    sustainable products
    Solutions and preventing it from happening in the future

    Nike is also creating Nike plans to develop more


    innovatives products to innovative and sustainable
    increase consumes products in the future
    healthy living
    CONCLUSION

     Nike found ways to resolve these ethical dilemmas.

     One of the athletes apparel/footwear indusustry leaders, producing


    just owe $24 billion in total revenue last year.

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