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    A Presentation On Vision and Mission of An Organization

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    Vipul Jain
    This document provides information on the vision and mission of an organization. It defines vision as describing where the organization intends to be in the future, and outlines key characteristics of an effective vision statement such as being clear, realistic, and focused. The document also discusses problems that can arise in some vision statements if they are incomplete, vague, bland, or not distinctive. Additionally, it is noted that the vision provides guidance for decision making and resource allocation. The mission statement describes what the organization does, who it serves, and what makes it unique. Key features of an effective mission statement include being feasible, clear, precise, unique, and inspiring.

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    A Presentation On Vision and Mission of An Organization

    Uploaded by

    Vipul Jain
    59 views10 pages
    This document provides information on the vision and mission of an organization. It defines vision as describing where the organization intends to be in the future, and outlines key characteristics of an effective vision statement such as being clear, realistic, and focused. The document also discusses problems that can arise in some vision statements if they are incomplete, vague, bland, or not distinctive. Additionally, it is noted that the vision provides guidance for decision making and resource allocation. The mission statement describes what the organization does, who it serves, and what makes it unique. Key features of an effective mission statement include being feasible, clear, precise, unique, and inspiring.

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    This document provides information on the vision and mission of an organization. It defines vision as describing where the organization intends to be in the future, and outlines key characteristics of an effective vision statement such as being clear, realistic, and focused. The document also discusses problems that can arise in some vision statements if they are incomplete, vague, bland, or not distinctive. Additionally, it is noted that the vision provides guidance for decision making and resource allocation. The mission statement describes what the organization does, who it serves, and what makes it unique. Key features of an effective mission statement include being feasible, clear, precise, unique, and inspiring.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views10 pages

    A Presentation On Vision and Mission of An Organization

    Uploaded by

    Vipul Jain
    This document provides information on the vision and mission of an organization. It defines vision as describing where the organization intends to be in the future, and outlines key characteristics of an effective vision statement such as being clear, realistic, and focused. The document also discusses problems that can arise in some vision statements if they are incomplete, vague, bland, or not distinctive. Additionally, it is noted that the vision provides guidance for decision making and resource allocation. The mission statement describes what the organization does, who it serves, and what makes it unique. Key features of an effective mission statement include being feasible, clear, precise, unique, and inspiring.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    A PRESENTATION ON VISION AND

    MISSION OF AN ORGANIZATION

    VIPUL JAIN
    06935103918
    Strategic Management
    MBA EVE(B)-4th semester
    THE MEANING OF ORGANIZATION’S VISION

    A vision describes or identifies where the organization intends to


    be in the future. It is realistic, credible, attractive and future
    oriented. In general the vision describes some milestone that the
    firm will reach in the future.
    When developing a vision statement, it should be seen that the
    following questions are answered :
    • What do we want to do going forward?
    • When do we want to do it?
    • How do we want to do it?
    CHARACTERISTICS OF VISION
    1.Any vision must be clear. it should be direct, says something
    about company’s destination.
    2.It has to be realistic. It has to be within the company’s ability
    to achieve it.
    3.The vision statement must be shorter. Easy to communicate,
    memorize and explained clearly.
    4.It must reflect the uniqueness of the organization.
    5.It must be focused. It must be specific enough to provide
    managers with guidance in decision making and allocating
    resources.
    6.Alignment with organizational values and culture.
    PROBLEMS IN SOME VISION STATEMENTS

    1.Incomplete: It is short on specifics about where the company


    is headed.
    2.Vague: It doesn’t provide much indication of whether or how
    management needs to alter the company current
    products/market, customer and technology.
    3.Bland: Lacking motivational power.
    4.Not distinctive (lacks uniqueness): some vision lacks
    uniqueness in a way that it could be applied almost on any
    company .
    5.It is so broad that it really doesn’t rule out any opportunity
    that management might opt to pursue.
    CONTRIBUTION OF VISION IN STATEGY
    FORMULATION

    1.It provides a clue about where the


    organization is heading in the future.
    2.A vision place an organization in unique
    position.
    3.A vision plays a role in policy formulation and
    implementation.
    MISSION STATEMENT
    It is the statement of the role by which an organization
    intends to serve its stakeholders.(what is our business?).
    It describes what an organization does, who it serve and
    what makes an organization unique. It explains the reasons for
    firms existence, why and where the organization is operating
    and thus it provides frame work within which the strategy are
    formulated. When developing a mission statement, it should
    be seen that the following questions are answered:
    • What do we do today?
    • For whom do we do it?
    • What is the benefit?
    FEATURES OF A MISSION STATEMENT

    1.It must be feasible and attainable.


    2.It must be clear enough.
    3.It has to be precise: the formulated mission
    should not be too broad or too narrow.
    4.It must be unique and distinctive to leave an
    impact in everyone’s mind.
    5.It should be insipiring for the management,
    staff and society at large.
    ROLE OF MISSION STATEMENT IN STRATEGY
    FORMULATION

    1.It helps the organization to clarify aspirations.


    2.It serves as reference point.
    3.It must decide the direction in which the
    organization proceeds.
    MISSION STATEMENT VISION STATEMENT
    A Mission statement talks about how A Vision statement outlines
    the firm will get to where it wants to where the firm want to be.
    be. It defines the purpose and primary Communicates both the
    objectives related to customer needs purpose and values of the
    and team values. business.

    A mission statement talks about the A vision statement talks about


    present leading to its future. the firms future.

    It lists the broad goals for which the It lists where the firm see itself
    organization is formed. Its prime some years from now. It
    function is internal; to define the key inspires a firm to give its best.
    measure or measures of the It shapes the understanding of
    organization's success and its prime the firm.
    audience is the leadership, team and
    stockholders.

    It answers the question, “What do we It answers the question,


    do? What makes us different? “Where do we aim to be?”

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