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    Presentation On "Indian Premier League (IPL) ": Presented By:-Praveen Mayar

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    Praveen Mayar
    The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

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    Presentation On "Indian Premier League (IPL) ": Presented By:-Praveen Mayar

    Uploaded by

    Praveen Mayar
    222 views13 pages
    The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

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    The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    222 views13 pages

    Presentation On "Indian Premier League (IPL) ": Presented By:-Praveen Mayar

    Uploaded by

    Praveen Mayar
    The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Presentation

    on
    “Indian Premier League(IPL)”

    Presented By:-Praveen mayar


    Content
    • Introduction
    • Rules
    • Teams in IPL
    • Marketing strategy
    • Benefits from IPL
    • Future opportunities
    • Controversies
    • My Opinion
    Introduction

    • IPL is the highest level of domestic professional T20 cricket


    competition in India.
    • Tournament started on 18 April 2008 and lasted for 46 days
    with 59 matches scheduled.
    • Initiated by the Board of control for cricket in india(BCCI).
    • Consisting of players from different countries.
    • In 2010, IPL became the first sporting to be broadcast live
    on the website YouTube.
    • IPL is the second highest-paid league.
    Rules
    • Minimum squad strength of 16 players plus one
    physio and a coach.
    • No more than 8 foreign players in the squad and at
    most 4 in the playing XI.
    • Minimum of 8 local players must be included in each
    squad.
    • Minimum of 2 players from the BCCI under-22 pool in
    each squad
    Teams
    Rank Owner Franchise Brand value
    1 N. srinivasan Chennai Super Kings $ 48.4mn
    2 Shahrukh khan & Kolkata Knight Riders $ 46mn
    juhi chawla
    3 Raj kundra Rajasthan Royals $ 45.2mn
    4 Vijay mallya Royal challengers banglore $ 41.9mn
    5 Mukesh Ambani Mumbai Indians $ 40.8mn
    6 GMR group Delhi daredevils $40.5mn
    7 Bombay Dyeing Kings X1 Punjab $ 36.1mn
    8 V.R. reddy Deccan chargers $ 34.4mn
    Marketing strategy

    • Auctioning of players
    • Advertisements on TV and radio channels
    • Cheerleaders
    • Worldwide telecast
    • Timing-evening time for the matches
    • Opening and closing ceremony
    Benefits from IPL
    Players:
    • Earn at least 2.5mn pounds or more per season
    on average.
    • A great stage to show case skills.

    Franchisee:
    • Using the cricket property to promote other
    businesses.
    • Prize money if the team wins.
    • They earn from the share in revenue from IPL.
    BCCI:
    • The BCCI has already made close to US$ 1.75 billion solely
    from the sale of
    1. TV rights-$908million,
    2. promotion-$108million and
    3. franchises approximately -$700 million.

    Viewers:
    • Unlimited Masti and entertainment
    Future opportunities
    • Great opportunity for advertisers and sponsors.
    • Franchises have sound investment option.
    • India registered a massive 96 percent profit for both the
    2008 and 2009 seasons.
    • A big challenge for IPL will be how to build an international
    supporter.
    • There is substantial scope for growth in the international
    popularity of the format.
    controversies
    • Minister of State for External Affairs Shashi Tharoor
    owns the Kochi franchise of the Indian Premier League.
    • RSW threatened to send a legal notice to Modi and
    accused the IPL Commissioner of breaking the
    confidentiality terms.
    • Tharoor denied having a stake in the Kochi franchise,
    saying he played merely a facilitator's role.
    • Prime Minister Manmohan Singh promised to act
    against tharoor, if necessary.
    • Two teams are banned for 2011 IPL.
    My Opinion
    • Emerging Players got better chance to show
    their capability.
    • New mode of entertainment.
    • The purpose of IPL being clean.
    • Taken as a mode of entertainment only.
    • Totally power driven game.
    Thank U!!
    Chill out and enjoy cricket

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