Linteractive

Digital Solutions, India

 Websites
• Strategy, design,
development
• Campaign sites Technology
• Search Engine
solutions
Social media Optimisation
• Web analytics • Content Mgmt
• Strategy and
systems
implementation • Web
applications

Viral
Online marketing
Reputation
Management Digital • Virals, emailers,
banners, widgets
(web, desktop,
mobile)

Solutions Online Media

Mktg
• Planning & buying
Mobile • Lead Generation
marketing & Mgmt
• Email Mktg
• Search Engine
Mktg
Interactive
Digital
CD-ROMs
hoardings,
• Applications,
kiosks
presentations
CLIENTS WE WORK(ED) WITH
Clients we work(ed) with
Our current & recent projects
Vaseline YouTube Microsite

Live URL -
http://www.youtube.com/user/Vaselineladakhtest
Vaseline – Leh Ladakh
For the upcoming winter campaign, Vaseline placed their product with
people that live and survive in extreme climates
and took videos of people’s testimonials on how they felt after using the
product.
Linteractive developed the digital extension of the campaign – a website
based completely on YouTube, considering that the content was video-
based.
Users navigate through the entire site, using buttons and links embedded
within YouTube videos.
• Linteractive is the digital communications partner for brand Vaseline.
The Test

The landing page of

the channel plays an
intro video that
explains the harsh
winters in Ladkah
and Vaseline worked
brilliantly when
tested in such
conditions and
proves that Vaseline
Total Moisture works
for 24 Hours. All
banner
communication
leads users to the
Vaseline Youtube
Microsite
Testimonials

22 testimonial
videos are
presented in a grid
view structure for
easy navigation and
a wide spread
selection. On click
of any video will
play the individual
video. The grid can
also be toggle by
using next or
previous option.
Testimonials

Visual as to how the

individual
testimonial would
play.

User has an option

to toggle to the
next / previous
video or go to any
other section by
clicking on the
relevant tabs.
Products

Product section gives

a brief over view of
Vaseline Total
Moisture and is also
supported with a TVC
. When a user clicks
on a TVC icon, the
ad will play in a new
video as seen in the
next screen.
Products – TVC

30 sec, Hindi at
the end of the
video we have
stitched the grid
view for users to
click and view
individual
testimonials
Win a Trip to
Paris – Promotion

A brief
introduction of the
promotion, details
of how to
participate and to
watch the
promotion TVC is
seen in this
section.
Win a Trip to
Paris – TVC

30 Sec, hindi
Interactive Campaign Banner
Visual 1 Visual 2 Visual 3

Visual 4 Visual 5
Maruti Alto

Travelogue
Maruti Alto - Travelogue
• India's first definitive road trip travelogue developed for India’s premier
small car
• Using text, photos, and videos users can share their road trip experiences
with their friends and the world
• Users can plot their entire trip with each stop using Google Maps
• Fully integrated with popular social networks such as Facebook, YouTube
and Twitter
• Features co-branded content from Outlook Traveler (travel magazine)
Johnson’s Baby

The Baby babble translator

The baby babble translator
• An interactive application developed for Johnson’s Baby as part of the 100
years celebration – the Language of Love.
• The application lets parents understand what their baby is trying to say
through their babbling
• It simply asks users to upload a video of their baby babbling, which it then
‘translates’ and plays back to parents real time.
• Parents can then save the video file, make it a part of the 100 years
celebration or share it with their friends on popular social networks.
Johnson and Johnson Baby

The Baby Book

The baby book
• An interactive application developed for Johnson’s Baby as part of the 100
years celebration – the Language of Love.
• The application is a digital scrap book for parents to store precious
memories of their children in a digital format with
• Pre-designed templates that add fantastic looking pages with no knowledge
of digital design / coding
• The ability to use text, photos, videos – even if they only exist on social
networks
• Ability to track milestones, growth, life-time firsts and much more!
• Fully integrated with popular social networks
ICICI Bank

iPhone Application
ICICI Bank – iPhone application
• An iPhone application developed for ICICI Bank, which takes their
existing Java application to a new platform
• Developed a fully-functional, intuitive iPhone application, using native
iPhone functionalities, information architecture and navigation design
• Linteractive improved
• Graphic design
• Usability / Intuitiveness
• Navigation and process flows
• Number of clicks reducing user effort to complete tasks
Woodland

Brand website
Woodland
• Linteractive revamped the brand site for Woodland shoes and apparel
• Showcasing their products, promotions, store locations and other brand
related content & initiatives
• Such as the Woodland Adventure club and Pro Planet
• The site is themed using the metaphor of ‘the great outdoors’
• The site also features
• An interactive store locator
• Sections to showcase new offerings / campaigns
• A media center
Woodland – year 1 - Home
Woodland – year 1 - Home
• Interactive
homepage linking to
various sections of
the website
• Users can navigate
product collections
by clicking on the
type of environment
– winter, water, rock
or summer.
Woodland
• Product categories
are placed on a
backdrop of a
chosen environment
• With a click, users
can view products
within a category,
and get more detail.
Woodland – Year 2
Woodland
• A revamp from the previous version of the site
• To make the architecture scalable, allowing for addition of new styles and
ranges
• To allow for greater flexibility when incorporating new campaigns
• To incorporate online shopping
• Currently under development
HUL - Wheel

Social Media
HUL - Wheel
• A social media engagement strategy for Hindustan
Unilever’s detergent – Wheel
• The objective was to seed, promote, create buzz /
discussions and drive viewership to the new TVC
featuring Salman Khan and Prachi Desai on popular
social networks
• Linteractive used a mix of clever packaging &
content pegs, blogger outreach programs, mailers,
social media, digital PR, forums and communities to
achieve the objective.
The Results for the 1 month campaign.
(sans aid media)
Total tracked interactions across the web
As on May 21st

30248

12403
8756

2875 4211
1888
84 31

Total Total Orkut Total Total Bit.ly Total other Total Image Total Forum Total
Facebook Interactions YouTube interactions video hosting Interactions Interactions
Interactions Interaction sharing interactions
website
interactions
HUL – PureIt Marvella

Brand Site
PureIt Marvella
• Linteractive developed the brand site for Pure It – Marvella, a water-
purifier produced and sold by Hindustan Unilever.
• The site includes features such as:
• Streaming videos about the Marvella purification process
• Contact information
• Useful downloads for customers such as user manuals, FAQs and germ-kit
order forms
• Streaming TVCs
• Ability to provide the brand with feedback
Other Web Designs & Development
 Heroes Project
Richard Gere & Parmeshwar Godrej
Viagra – Pfizer India
Swift Website
Campaign Microsites
Campaign - ELSS Advantage
Campaign – Aim for more.
Blog Design and Development
Web Applications
Web-based desktop application
Interactive e-book
Online Media Marketing
MakeMyTrip.com Mowgli series Taj Mailer
MakeMyTrip.com Mowgli series Ganga
Mailer
 Maruti Baleno
F1 Fly to Bahrain contest
Web Banner
E-Mail Signature
Web Banner
Banner
UTI Travel Card
Computer Associates
Vaseline “Healthy White”

CASE STUDIES

110
Vaseline – Shade Meter

Campaign Site
Vaseline – shade meter
• An interactive micro site developed for Vaseline Healthy White
• The mainline campaign focused on the fact that most women have different skin
tones on their faces and bodies
• The microsite was an extension of the mainline campaign and also was a touch
point for the audience to enter into ‘The Amazing Skin’ contest
• Winners were featured on the cover of a popular women’s magazine – Femina
• Users could upload their photo and tag their body and skin
• The website would automatically find the difference between the two skin tones
• If the difference was lower than a set limit, the user was entered into the contest
• Users could also view the entries of others
ICICI Prudential “Tax Guru”

CASE STUDIES

115
ICICI Prudential
• Brief
– A platform to educate consumers with facts about various
aspects of tax planning
– To empower consumers to take an informed decision on tax
savings

116
ICICI Prudential
• Solution
– Make Chintamani, the harrowed protagonist of many a tax
campaign an expert who can now talk to and advise others

A Tax Guru!!

117
Enter Taxguru08-09.com

118
ICICI Prudential
• Results
– Received overwhelming number of queries
• Needed to enhance back-end capabilities for managing responses
– The campaign has now become a long-running branding
opportunity – simplyknowtax.com
– Received special recognition in ICICI Bank Marketing
Excellence Awards (Online Category)
119
Thank you