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    Marketing Management Live Project: A Study On Customer Satisfaction T Owards Philips Lightings

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    The document analyzes a study on customer satisfaction towards Philips Lightings. It found that most respondents were male, married, and had heard of Philips Lights. The majority had bought Philips products and were satisfied with the color but only somewhat satisfied with brightness and quality. Most respondents did not frequently switch brands and were overall somewhat satisfied with Philips Lights. The study provided insights into customer perceptions of Philips' features, price, warranty and quality.

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    Marketing Management Live Project: A Study On Customer Satisfaction T Owards Philips Lightings

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    Kreator's Blog
    20 views22 pages
    The document analyzes a study on customer satisfaction towards Philips Lightings. It found that most respondents were male, married, and had heard of Philips Lights. The majority had bought Philips products and were satisfied with the color but only somewhat satisfied with brightness and quality. Most respondents did not frequently switch brands and were overall somewhat satisfied with Philips Lights. The study provided insights into customer perceptions of Philips' features, price, warranty and quality.

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    Copyright Abhijit Paul

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    MARKETING PRESENTATION

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    The document analyzes a study on customer satisfaction towards Philips Lightings. It found that most respondents were male, married, and had heard of Philips Lights. The majority had bought Philips products and were satisfied with the color but only somewhat satisfied with brightness and quality. Most respondents did not frequently switch brands and were overall somewhat satisfied with Philips Lights. The study provided insights into customer perceptions of Philips' features, price, warranty and quality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views22 pages

    Marketing Management Live Project: A Study On Customer Satisfaction T Owards Philips Lightings

    Uploaded by

    Kreator's Blog
    The document analyzes a study on customer satisfaction towards Philips Lightings. It found that most respondents were male, married, and had heard of Philips Lights. The majority had bought Philips products and were satisfied with the color but only somewhat satisfied with brightness and quality. Most respondents did not frequently switch brands and were overall somewhat satisfied with Philips Lights. The study provided insights into customer perceptions of Philips' features, price, warranty and quality.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    MARKETING MANAGEMENT

    LIVE PROJECT
    A STUDY ON CUSTOMER SATISFACTION T
    OWARDS PHILIPS LIGHTINGS

    ID No:- 19IUT0160050 ID No:- 19IUT0160048 ID No:- 19IUT0160018 MBA 1ST Year


    CONTENT
    01 INTRODUCTION

    02 OBJECTIVE

    03 FINDINGS

    04 CONCLUSION
    INTRODUCTION
    Why Customer Satisfaction is important?

    As without Customer
    Satisfaction, the In this project, we will
    company can’t be finding the
    determine if its customer satisfaction
    customers are level towards Philips
    satisfied or not Products

    01 02 03 04 05

    Recognizing Not only is it the


    Customer satisfaction leading indicator to In this whole process,
    is very important for Measure customer both customer as well
    every company. loyalty, identify as the company have
    Unhappy customers, a positive impact.
    increase
    revenue
    COMPANY PROFILE
    •Philips was established in 1891 by Gerard Philips and made light bulbs - a simple pro
    duct. Throughout the years the company increased its portfolio into technology products th
    at became too complex for most users. When Philips realized this, it decided to make life ea
    sier and so launched a brand repositioning all about simplicity.
    •Royal Philips Electronics of the Netherlands is a diversified Health and Well-being compan
    y, focused on improving people’s lives through timely innovations.
    •“Sense and simplicity” is the brand promise that Philips has identified through its research
    as the best one to take.
    •Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Elect
    ronics, is the leading Health and Wellbeing Company.
    OBJECTIVE
    To know the consumer satisfaction level towards Philip
    s Lighting.
    METHODOLOGY
    Methods used in completion of this Project

    DATA CAPTURING TOOL STATISTICAL


    Structured Questionnaire TOOL
    Percentage
    Analysis
    Bar Graph And Pie
    Chart
    GENDER
    INTERPRETATION
    Gender In the Analysis , we have found that 57 % of total are male
    and 43% are female.

    Female
    MALE
    43%
    RESPONDENTS
    Male ARE 57%, WHICH IS
    57%
    MAXIMUM
    MARITAL STATUS
    INTERPRETATION
    Marital Status In the analysis we had got 60% of the respondents are
    Married, and rest 40% are single.

    Single
    40%
    MARRIED
    Married RESPONDENTS
    60%
    ARE MAXIMUM
    WHICH IS 60%
    HEARD OF PHILIPS
    20 19
    LIGHTS
    18 INTERPRETATION

    16 It has been seen that 19 of the respondents heard of


    Philips Lights, 11 didn’t heard of Philips Lights.
    14

    12

    MAXIMUM
    11

    10

    8 RESPONDENTS
    6
    SAID YES
    4
    COMPRISING OF
    2
    19.
    0
    Yes No
    BOUGHT PHILIPS PRODUC
    T OR NOT
    INTERPRETATION
    25 23
    It has been seen that 23 of the total respondents bought
    Philips Lightings, 7 didn’t bought Philips Lightings.
    20

    15 MAXIMUM
    RESPONDENTS
    10
    7 SAID YES
    5 COMPRISING OF
    23.
    0
    Yes No
    SATISFACTION LEVEL I
    16
    N TERMS OF COLOUR
    14 INTERPRETATION
    14
    It has been seen that 14 of the respondents are fully
    12 satisfied, 8 respondents are some what satisfied.

    10

    8
    8
    MAXIMUM
    6 RESPONDENTS
    4
    4 4
    SAID HIGHLY
    2 SATISFIED
    0
    0
    COMPRISING OF
    1 2 3 4 5
    14.
    SATISFACTION LEVEL IN T
    ERMS OF BRIGHTNESS
    18

    16 INTERPRETATION
    16
    It has been seen that 16 of the respondents are Somewhat
    14 satisfied, 1 respondents are highly satisfied.

    12

    10
    9
    MAXIMUM
    8 RESPONDENTS SAID
    HIGHLY SATISFIED
    6

    4
    COMPRISING OF 16.
    4

    2
    1
    0
    0
    1 2 3 4 5
    SATISFACTION LEVEL IN T
    ERMS OF PRICE
    12
    11
    INTERPRETATION
    10 It has been seen that 11 of the respondents are neutral, 3
    9 respondents are highly satisfied.

    6
    MAXIMUM
    RESPONDENTS SAID
    4 NEUTRAL COMPRISING
    4
    3 3 OF 11.
    2

    0
    1 2 3 4 5
    SATISFACTION LEVEL IN T
    14 ERMS OF QUALITY
    13

    12 INTERPRETATION
    11
    It has been seen that 13 of the respondents are somewhat
    satisfied, 4 respondents are highly satisfied.
    10

    8
    MAXIMUM
    6 RESPONDENTS SAID
    SOMEWHAT SATISFIED
    4
    4 COMPRISING OF 13.
    2
    1 1

    0
    1 2 3 4 5
    SATISFACTION LEVEL IN TERM
    S OF AFTER SALES SERVICE
    INTERPRETATION
    It has been seen that 30% of the total respondents said
    Highly Agree
    7%
    that they feel the after sales service Neutral and only 7%
    Highly Disagree Agree said that they feel highly satisfied with the after sales
    23% 23% services of Philips lighting.

    Disagree
    MAXIMUM
    17%
    Neutral
    RESPONDENTS
    30% COMPRISING OF 23%
    SAID THEY ARE NOT
    SATISFIED WITH THE
    AFTER SALES SERVICE.
    SWITCHING OF BRAND
    30 S
    INTERPRETATION
    25 24
    It has been seen that 6 of the total respondents said that
    they switch brand frequently, 24 don’t switch brand
    frequently
    20

    15
    MAXIMUM
    RESPONDENTS
    10 COMPRISING OF 24
    6
    SAID THEY DON’T
    5 SWITCH BRANDS.

    0
    Yes No
    OVERALL SATISFACTION L
    EVEL
    INTERPRETATION
    5 3 It has been seen that 57% of the total respondents that
    23% 1
    3% 2 10% they are satisfied towards Philips Lights.
    7%

    MAXIMUM
    RESPONDENTS
    4
    57% COMPRISING OF 53%
    SAID THEY ARE
    SOMEWHAT SATISFIED
    FINDINGS
    In the above chart we can see that
    It has been seen that 23 of the total 14 respondents ranked color as 5,
    respondents bought Philips 16 respondents ranked brightness
    Lightings, 7 didn’t bought Philips as 4, 11 respondents ranked price
    Lightings. as neutral, 11 respondents ranked
    Warranty as 3, 11 respondents
    It has been seen that 6 of the total ranked Quality as 2.
    respondents said that they switch
    brand frequently, 24 don’t switch
    brand frequently It has been seen that 57% of the
    total respondents that they are
    satisfied towards Philips Lights.
    It has been seen that 57% of the
    total respondents that they are
    satisfied towards Philips Lights.
    CONCLUSION

    In this project we had can to know about in what aspects


    consumers differentiate the products in terns of features,
    price, warranty, quality etc. , and maximum of them buys
    the lights mainly from Retail stores, We had also came to
    know middle class peoples mainly focuses on the quality,
    durability and the prices of the Products. Moreover we
    have come to know many things about Philips Products,
    so I can say that it is very beneficial for me as to enhance
    my knowledge.
    CONCEPTUAL
    RELEVANCE
    Here, customer satisfaction is a
    function of perceived performance
    and
    expectations. Perceived
    performance is the consumer’s
    belief about the product or service
    experience. Buyer’s expectations,
    on the other hand, are influenced
    by:
    1. Performance of the product in
    the recent past
    2. Word of mouth,
    recommendations or testimonials
    3. Reviews
    4. What competitors say about the
    REFERENCE

    •Charles G.Nortiuer, “Consumer Behavior & Buying Motive”, Edition 2000 p-180.
    •Eigels (1982), Holt secoid Iiteriatroial Edition 1982 p.9
    •https://www.philips.co.in/a-w/about-philips/company-profile.html accessed on 23rd Nov,2019 at 10.57am
    Thank you
    I APOLOGIES IF I DID ANY MISTAKE…..

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