Community Organizing and Health Promotion Planning

Community Organizing
and Health Promotion

Planning:
Two important tools of
community health
Objectives:
 Describe skills useful to the community’s

health value: Community Organizing
 Plan a community health program.

Introduction
 Community health can only be achieved unless
the community health professional
understands the dynamics of organizing a
community.
 Among the most important skills

 ability to plan a community health
promotion/disease prevention program.
Community Organizing and
Community Development
• Community organizing and community development
• similar terms that have different meanings.
• Community organizing
• "brings people together to combat shared problems and
increase their say about decisions that affect their lives.“
• Community development
• "occurs when people form their own organizations
provide long-term capacity to solve their problems.“
Seven assumptions for community
organization: (should remember)
a. Communities of people can develop capacity to deal with their own
problems.
b. People want to change and can change.
c. People should participate in the major changes taking place in their
communities.
d. Changes in community that are self-imposed or self-developed have a
meaning and permanence than imposed changes.
e. A 'holistic approach' can deal successfully with problems with which a
'fragmented approach' cannot cope.
f. Democracy requires cooperative participation and action in the affairs of
the community, and people must learn the skills to make things
possible.
g. Communities of people need help in organizing to deal with their needs,
just as many individuals require help in coping with their individual
problems.
Methods of Community organizing
 a. Locality development
 broad self-help method in which local citizens develop new skills
and become more self-sufficient.
 Basket weaving; DA (cooking) ; baking etc….
 b. Social planning
 utilizes skilled volunteers in the community in a technical process of
problem solving.
 Ex. Doctors, nurses, medtechs & OTHER VOLUNTEER professionals
 c. Social action
 technique that involves the redistribution of power and resources to
disadvantaged segments of the population.
 Social concern ….ex. In cases of fire, calamities
The Process of Organizing a
Community:
A. Recognition of problem.
B. Gaining entry into the community.
C. Organizing the people.
D. Identifying the specific problem.
E. Determining the priorities and setting goals.
F. Arriving at a solution and selecting intervention activities.
G. Do the final steps in the process.

Final steps in the process:
 1. Implementation of the intervention activities.
 2. Evaluation of results to reveal the degree of success.
 3. Maintaining or sustaining the intervention long

enough to ensure success.
 4. Looping back to an earlier stage of the plan, if

necessary.
Health Promotion and Disease
Prevention Programming:
 A. Health promotion/disease prevention program planning

 Started in the 1979 Surgeon General's Report on Health,
Promotion, and Disease Prevention.
 B. GOAL:
 Basic understanding of program planning must be disseminated.
Basic understanding of program planning
involves the understanding that:
 1. Health education
 is the "the continuum of learning which enables people, to
voluntarily make decisions, modify behaviors, and change
social conditions in ways that are health enhancing.“
 2. Health promotion/disease prevention

 is "the aggregate (bits & pieces) of all purposeful activities
designed to improve personal and public health through a
combination of strategies.”
 EX…implementation of behavioral change strategies, health
education, health protection measures, risk factor detection,
health enhancement, and health maintenance."
 3. Program planning
 a process in which an intervention is planned to
help meet the needs of a specific group of people.
 4. Community organization
 is "intervention whereby individuals, groups, and
organizations engage in planned action to
influence social problems.
 It is concerned with the enrichment, development,
and/or change of social status of the community."
Health Promotion/Disease
Prevention Programming
 A. Basic understanding of program planning
 1. Health education and health promotion/disease

prevention are not the same thing.
 2. Program planning is a process by which an
intervention is planned to help meet the needs of a
target population.
Creating a program:
 1. Assessing the needs of the target population is the
first task in creating a health promotion/disease
prevention program.
a. Step 1 is gathering data.
b. Step 2 is analyzing the data collected.
c. Step 3 is prioritizing the identified needs.
d. Step 4 is validating the need.

 2. Setting goals and objectives lays the foundation for
the program.
3. Developing an intervention is designing the

activities that will help the target population meet
their objectives.
4. Implementing the intervention is the actual putting

into practice of the activities that made up the
intervention.
5. Evaluating the results is comparing the program's

outcome with some standard of acceptability that
was noted in the goals and objectives.
 The process involves five steps.
a. Planning the evaluation
b. Collecting the data
c. Analyzing the data
d. Reporting results
e. Applying the results

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Community Organizing

and Health Promotion

 Describe skills useful to the community’s

 Plan a community health program.

 Among the most important skills

B. Gaining entry into the community.

C. Organizing the people.

D. Identifying the specific problem.

E. Determining the priorities and setting goals.

F. Arriving at a solution and selecting intervention activities.

G. Do the final steps in the process.

 2. Evaluation of results to reveal the degree of success.

 3. Maintaining or sustaining the intervention long

 4. Looping back to an earlier stage of the plan, if

 A. Health promotion/disease prevention program planning

 2. Health promotion/disease prevention

 1. Health education and health promotion/disease

a. Step 1 is gathering data.

b. Step 2 is analyzing the data collected.

c. Step 3 is prioritizing the identified needs.

d. Step 4 is validating the need.

3. Developing an intervention is designing the

4. Implementing the intervention is the actual putting

5. Evaluating the results is comparing the program's

b. Collecting the data

c. Analyzing the data

e. Applying the results

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