Mini Project On Tech Mahindra

Te c h
Mahind
r a
Presented by:
Sabari Sundaresh . M
RA1852001010047
MBA A
“Leaders don't look behind, they don't look to the side; they
look ahead. So as far as I am concerned we are looking to
be the
best telecommunication service provider in the world. We
have been recognized by major agencies in the world as
being amongst the top and we are ranked with the best in
the world. So we benchmark not just with our peers here,
but we benchmark with the best in the world.”
‐ Anand Mahindra,
Chairman, Tech Mahindra
Ltd.
Telecom sector
 The telecom sector in India experienced a rapid growth
over the past decade on account of regulatory
liberalisation, structural reforms and competition
 Besides, the growth in the service and IT and ITeS

sector also increased the prominence of the telecom
industry in India.
 Telecom has emerged as a key infrastructure for economic

and consumer growth because of its multiplier effect and
the fact that it is beneficial to trade in other industries
Types of telecom
sector
 Telecommunication service provider
 Telecommunication equipment manufacturers

 One of the largest business conglomerates in
India
◦ Incorporated as Mahindra & Mohammed on Oct 2nd 1945 by
Mahindra brothers & Ghulam Mohammed
◦ Renamed Mahindra & Mahindra after Ghulam Mohammed’s exit
in 1947
◦ Over the next 60 years, it diversified its operations across various
sectors like automotive, farm equipment, trade & logistics,
hospitality, information technology, infrastructure, financial services
◦ U S $ 6.7 billion group
 1986 - Joint venture between Mahindra group &
British Telecommunications plc
◦ Company was named Mahindra-British Telecom (MBT)
1960 - Indian government set up Department of Electronics
(DOE) 1970 - The first software was exported by T C S
1980 - Industry managed to reach U S D 12 million
Mid–1980 - Emergence of new players like Infosys, Satyam, Mastek,
etc (body shopping)
1991 - Shift from body shopping to working from offshore
Late 1990 - High growth : ‘Y2K’ problem, S T P scheme by
govt. 2000 - Dot com bubble burst
2002 - Fastest growing IT market and captured 7 0 % of IT outsourcing
market 2006 - High‐end software services - BFSI, telecom, retailing and
automotive
segments
2008 - Global recession – U S companies slashed their IT spendings
 IT Services.
 R&D
services.
 B PO
services.
 Oracle Financial Services
Software
 MindTree Ltd.
 MphasiS Ltd.
 Patni Computer Systems Ltd.
 Vakrangee Ltd.
 Persistent Systems Ltd.
 Hexaware Technologies Ltd.
 A very clear focus on the
telecommunication industry
◦ Achieved a clear objective & strategic
alignment by focusing on one segment
◦ Clarity of goal
 By enhancing business with existing clients
 By client acquisition in long run.
 By using geographic expansion.
 By moving in TEM manufacturing segment.
 By innovation of customized application
solutions.
YEA DECISIONS REASONING RATIN
R
1986 Entered IT sector: Strategic pre-emption – G
– JV with British Mahindra wanted to enter into

2006 the business
Telecommunication -found the resource & expertise of
Software Industry.
JV
s with Motorola BT would enhance growth in Indian
2006 Field of telephone software was
Inc. under the brand booming and providing expertise
in
name CanvasM that domain would decrease
the institutional voids
Post Expand geographic •Incorporation of MBT GMBH
presence (Germany):Re-certified to
2006 ISO 9001:1994 by BVQI
•Participation in Microsoft's Sandbox:
collaborative environment to
YEA DECISIONS REASONING RATIN
R
2007 Acquired •Provided complimentary strong security G
iPolicy services capabilities.

Networks Pvt. •It got a core competency different from
its existent core competencies.
Ltd
2009 .Satyam •Diversification
Acquisition •Acquire a better portfolio of
customers.
•Opportunity to rationalize shared
functions
•Global presence
2009 Tie-up with •Focuses on building a new platform to
WIN provide increased functionality and
faster transactions
•Will formulate a go-to-market strategy
in key territories particularly targeting
VRIO
framework
Resource Valuabl Rar Inimitabl Organisati
e e e on
In depth Knowledge of Y Y N Y
the telecom Industry
ISO 9001 by BVQI Y Y N Y
Acquisition of
Axes Y Y Y Y
technologies Inc. Y Y Y Y
CanvasM (joint
venture Y Y Y Y
with Motorola)
Ipolicy networks Y Y Y Y
private
Y Y Y Y
limited (Acquisition)
Satyam
Technology
Political
• Changing
• Stable Indian Government
technology
• Strict laws regarding
development • Open source
• Anti Outsourcing Drive
Economic Environment
• Exchange Rate Fluctuations • Fraud and scams
• STP and Fringe Benefit Tax violence
Legal
Social • Legally
• Focus on Education in India
Complaint(satyam
)
 Bargaining Power of Buyers:
1. Given the large number of buyers, it is safe to
say that the customers control the this industry
2. There are so many choices for a buyer (many
firms in this industry) and there are minimal
switching costs
 Bargaining Power of Suppliers:
1. Suppliers are not "locked" into deals with specific
firms (contracts exempt), but most of the
relationships between the firms and suppliers in
this industry are well established.
 Threat of New Entrants:
1. This industry is relatively attractive to newcomers
because of its rapid growth and appealing
customer base.
2. At the same time, the industry is unattractive to
newcomers because of the cost advantage large-
scale incumbents possess, the significant amount
of capital a new firm would need
 Threat from Substitutes:
1. There is not much of a threat from substitutes to
this industry, mostly because there aren't true
substitutes.
 Rivalry Among Existing Players:
1. Large companies in this industry benefit from
economies of scale.
2. Products in this industry are well branded and tend
to have a strong customer base.
 Management is a challenge – Capabilities are
far broader than TM's own background
 Legal Liabilities – it has inherited from Satyam
 Mahindra Satyam – an I.T. project to provide
W C Football match details on mobile phones
 Changing need of customers and
changing technology
Sustaining profits in a highly competitive
market.
 Keeping pace with continuously
evolving technology and business
models.
 Introduction of new portfolios and faster time
to market.
 Creating reliable and optimized networks.
 Improving customer experience and
customer retention.
 Reorganizing the Management structure.
 Providing more world class services to customer.
 Bringing more innovations in IT project field.
 Promotion of R&D activities in Telecom Centers
of Excellence.
 Setting up of Telecom Entrepreneur
Development Center (TEDC) for promoting
entrepreneurship.
 Using merger and acquistions
THANK YOU!!

Mini Project On Tech Mahindra

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Te c h

 Besides, the growth in the service and IT and ITeS

 Telecom has emerged as a key infrastructure for economic

 Telecommunication equipment manufacturers

– JV with British Mahindra wanted to enter into

iPolicy services capabilities.

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