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    Anika Tabassum Shama

    Uploaded by

    Muhaimanul Hoque Fähäd
    WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. It allows text, video and picture messaging, microblogging, official business accounts, e-wallet payments directly from bank accounts with no fees, geo-localized ads and content, taxi ordering, and QR codes to connect users. Potential disadvantages include workplace misuse, large app size issues on budget phones, and security risks.

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    Anika Tabassum Shama

    Uploaded by

    Muhaimanul Hoque Fähäd
    50 views9 pages
    WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. It allows text, video and picture messaging, microblogging, official business accounts, e-wallet payments directly from bank accounts with no fees, geo-localized ads and content, taxi ordering, and QR codes to connect users. Potential disadvantages include workplace misuse, large app size issues on budget phones, and security risks.

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    Original Title

    COMMUNICATION

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    WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. It allows text, video and picture messaging, microblogging, official business accounts, e-wallet payments directly from bank accounts with no fees, geo-localized ads and content, taxi ordering, and QR codes to connect users. Potential disadvantages include workplace misuse, large app size issues on budget phones, and security risks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    50 views9 pages

    Anika Tabassum Shama

    Uploaded by

    Muhaimanul Hoque Fähäd
    WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. It allows text, video and picture messaging, microblogging, official business accounts, e-wallet payments directly from bank accounts with no fees, geo-localized ads and content, taxi ordering, and QR codes to connect users. Potential disadvantages include workplace misuse, large app size issues on budget phones, and security risks.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Anika Tabassum Shama

    ID: 1431191630
    Background
    WeChat is a Chinese multi-purpose messaging, social media and mobile
    payment app developed by Tencent. It was first released in 2011, and
    became one of the world's largest standalone mobile apps in 2018.
    WeChat has been described as China's "app for everything" and a "super
    app" because of its wide range of functions.
    Feature Advantages
    • Text/video/picture messaging
    • WeChat moments – it’s like micro-blogging
    • Official Accounts-Businesses can launch official accounts on WeChat. These are distinct from
    general user accounts.
    • E-wallet, Payment and Financial services-From a marketing perspective the monetization of
    WeChat is fascinating. WeChat can be linked to a user’s bank account where they can make
    payments via WeChat itself and paying through WeChat usually attracts no additional fee.
    • Geo-localized marketing services-Based on a user’s location, content ads can be streamed at
    the bottom of pages that are specifically tailored to the user’s preferences.
    • Taxi Ordering is also available in wechat.
    • WeChat QR Code- WeChat uses QR Codes to allow users to easily connect with each other
    without the need to save them as a contact first.
    Disadvantages
    • In the workplace environment, WeChat can be an issue of misuse by
    staff
    • The size of WeChat is big. If downloaded on budget smart phone
    • Security risks
    Background
    Instagram is the largest-growing social-media platform. Instagram
    launched on 6th October 2010.It was a success right from the beginning
    with over a million users only two months after it was launched. From a
    handful of users, it soon became the number one photography app
    gathering 100,000 users in one week, increasing to 1 million in two
    months. It went on to be bought by Facebook for $1 billion in 2012
    which only increased its popularity.
    Feature Advantages
    • Image/video editing
    • Private/group messaging
    • Connected by Facebook
    • Instagram Live Video is different than Instagram Video because well, it’s live.
    • IGTV-Instagram TV is an app within Instagram that gives users the ability to
    share videos that are up to an hour long – like a TV episode.
    • Stories Features-One of the biggest additions to Instagram as of late is the Stories
    feature. Story content can be viewed as many times as you want within that 24-
    hour period.
    • Advertising tool- Marketers can Turn Existing Posts into Ads, Push Notifications.
    Easy way to use Hyperlink Username and Hashtags.
    Disadvantages
    • Deceptive users and con artists.
    • Consumes too much time
    • Security risks

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