Medium of Auditory Arts

• Auditory Arts are those whose mediums can be

heard and which are expressed in time. The
mediums of auditory arts are :
- Motion pictures , film , or movies
- Theatre ( a place for viewing )
- Television or TV for short
How to do it

• 1.
doing a charcoal sketch before painting
•2. doing a pencil sketch before painting
•3. combining watercolor with pastel in
landscape painting
 Artists and Artisans
• Who is an Artist?
• An artist is a person who performs any of the creative arts.
This captures all forms of art. For an example, a person who
paints can be referred to as an artist. In the modern world,
the term artist is also used for musicians as well. This is why
people often tend to hear the words ‘young artist,’ through
media to refer to emerging musicians. Here it is important to
highlight that the term artist is not only attributed for those
who create art as an occupation, but also for those who are
skilled in a particular activity such as drawing, designing,
composing, etc.
• Who is an Artisan?
• An artisan is a skilled worker who makes things by hand.
This includes various objects ranging from jewellery to
furniture. An artisan should not be confused with an
artist because there is a clear difference in the things
that they create. An artisan is able to produce
something that has a functional value; although it
should not be limited to its use value alone. However, it
must be stressed that there are cases where the objects
created by an artisan has only decorative value.
Art Management
• Art management (also referred to as art administration) applies
business administration technics and processes to the art world.
It includes running the daily business operations of art
institutions either private or public.

• Arts Management’s purpose is to reconcile both disciplines as

they potentially have opposing objectives. The former is
concerned with the practical aspects of running a business:
rational management of resources, keeping expenditure within a
budget, pursuing efficiency. The latter is a mean of expression, it
carries the authors vision and emotions and is not concerned
with profit.
Examples of art administration tasks and
responsibilities:
• Event management and planning
• Managing art pieces in galleries and museum: transport, borrowing
artwork,
• Staff management, hiring actors, stage managers, dancers, musicians,
etc.
• Funding, accounting and budget management
• Ticket sales, pricing, advertisement and communication
 Role of Curators in the Art World
• Curators are involved in nearly all facets of museums functions.
• developing and organising new collections to expand and improve
educational and research facilities
• extensively researching, negotiating prices on and buying items such as
sculptures, statues and paintings that can add value to the collection
• maintaining records and cataloguing acquisitions
• researching, compiling and preparing written information about
catalogues and publishing it on the institution's website
• collaborating with other institutions
• ensuring that collections are properly preserved
• raising funds and grants
• interviewing, hiring and training staff and managing volunteers.
•What are collectors?

• Collectors are different than donors who support

the cultural production by giving money.
Collectors are totally involved in the art market
and have generally important artistic knowledge;
they often are specialized in a specific sector. The
collection is very personal, it reflects what you
like, and it reflects who you are.
Role of Dealers in the Art World
• The role of the art dealer; to bridge the gap
between artist and collector, to champion their
chosen artists and bring their work to public
attention. Art dealers act as curators, often
travelling extensively to create a collection which
they can then showcase to the art-buying public
in their galleries, at art fairs, and increasingly
online.
What does an Art Buyer do?

Art Buyers find and purchase artwork to suit the

distinguished taste of their clients. If you are an
Art Buyer, you are well versed in all types of art,
techniques and development processes, keep up
to date on art theory and criticism, and use this
knowledge to evaluate the quality and worth of a
piece of art within an economic framework:
 Art Production Process
• Art is concerned with the actual doing and how actions can be
addressed seeing the art as pure human expression. Art production
entails an inherent motivation , rationale and intentionality.

Three (3) parts of Art Appreciation

1. Pre-Planning/Pre-Production- fixing some elements
2. Production – is a process of combining various material inputs to
make something for consumption
3. Post- production – editing
Techniques of arts
•Technique differs in the various arts. It is the
ability to make music sound the way he
wants it .
Some techniques of Visual arts
Blowing Etching
Printing transfer design
Stencil
Some techniques in auditory arts
• Sounds as in music
• Speech
• Signaling instruments
Some techniques in combined arts

•Photographic images
•Clothing
•News paper clippings
9 Art Techniques That Anyone Can Do To Jumpstart
Creativity
By Katherine Brooks
• 1. Paint an object from your home or office.

To start, always draw from life — and not necessarily a model. Simple convex
objects like apples, pots, opaque bottles, or smooth rocks or seashells are
tremendous subjects of study. Training the mind to see form and understand
how it sees form, and the hand to represent that understanding, is the start
to gaining the visual artist’s tools of expression.”

-Daniel Maidman, artist (Image: Daniel Maidman, The Red Pipes, oil on
canvas, 24”x30”, 2013)
• 2. Perfectly frame an architectural photograph.
• It is good to study a photographic scene slowly and carefully, observing
how objects interact in space. Simply shifting your angle in space in
relation to your subject can make or break the dynamism of a photograph.

• “Start out at a central point, then walk five feet to the left, five feet to the
right, and keep photographing, observing how the spatial relationships
shift with every step. Before you know it, you’ll discover the ‘sweet spot’
from which to take your photograph.”

• -Jade Doskow, teaches Architectural Photography and Modern Ruins at SVA

(Image: Jade Doskow, ‘Green Mystery House,’ 2011)
3. Design a whimsical collage.
• “Collage, whose invention originally is attributed to Picasso, presents as a simple
technique: the utilization of assorted printed paper, which is then altered and
rearranged by cutting, shaping, and then gluing to construct something entirely
different from the original supply. An attractive advantage to constructing a collage
is that ability to draw is helpful, but not at all necessary, as collage is design-
oriented; allowing the artist to ‘sketch’ by manipulating glued bits of paper together
to create both abstract and narrative compositions.

• “Unlike mixing oil or acrylic medium, complex printmaking, or sculpture, you can get
started in a jiffy by selecting interesting sheets of the printed page and then cutting
them up with a scissor or simply tearing them into pieces to reposition them and
form the collage. Even though the paper materials are appropriated from another
source, the adaptively re-used collage elements become unique, original and
completely your own — with collage, if you don’t have a particular plan in mind you
can just begin on a whim!”

• -Bruce Helander, artist (Image courtesy of Bruce Helander Studio)

4. Craft a metal sculpture from thin steel.
• If you can cut, fold and paste (as in paper, poster board, etc.), you can make
metal sculptures and small steel objects.

• “Cut shapes in thin sheet steel (18 gauge, less than 1/16 in. thick) with
‘aviation’ snips. Wear gloves and smooth any sharp edges with a metal file or
sandpaper. Fold/bend parts using pliers or a table vise, or anything that can
act as a wedge. Small non-weight bearing pieces can be epoxied, or notched
and folded together. To attach bigger parts, make holes with a metal hand
punch or electric drill using a drill bit for metal. Join pieces with hardware —
nuts and bolts, hammer rivets, pop rivets and riveter, or wire.”

• -Marsha Trattner, teaches Metal Sculpture, Metal Furniture Fabrication and

Creative Blacksmithing, as well as a Weekend Welding Workshop and Metal
Works Without Welding in the summer at SVA (Image courtesy of Marsha
Trattner)
5. Make a fabric masterpiece.
• Here is a quick and easy project with great results: 1)
Mix gel medium with a small amount of water to create
a more liquid consistency. 2) Apply mixture to the
surface of the base object using the paintbrush. 3) Cut
the fabric and arrange the pieces onto the object as
desired. 4) Apply another coat of the gel medium on
top of the fabric to ensure that it remains in place. 5)
Cover the entire object and you’re done!”

• -Saya Woolfalk, artist (Image courtesy of Saya Woolfal

6. Turn your camera on the clouds.
• “When taking photographs in outdoor settings, especially when taking
photos of landscapes use the natural elements to work in your advantage.
They will provide drama, depth and uniqueness to your shots. Clouds could
be a photographer’s best friend but it requires a bit of patience to get the
right mood in the shot.

• “The same can be said for shadows, fog and snow. Playing with natural
light is fun and the results can be striking without using heavy and
expensive equipment. If a manual setting in your camera is too
cumbersome set your camera to auto focus and you are ready to go.”

• -Jaime Rojo, photographer and co-founder of Brooklyn Street Art (Image:

Colorado Prairie by Jaime Rojo)
7. Turn your journal into a visual diary.
• “Thinking outside the box is never that far a leap from your own self and the stuff you love to do
anyway. I’m sure you’ve heard about ‘journaling.’ Anyone can do that. It’s a wonderful practice in terms
of doing lots of ‘me-me-me’ work. But don’t feel self centered. It truly is a brave undertaking to
venture deep into your own issues in order to experience any real life growth. From this place, now you
could be ready to streamline your focus in terms of what you are documenting, and what makes
aspects of your life original.

• “Try going beyond the ‘Dear Diary’ book, and start looking right under your nose for things your
already do every day, things that interest you, subjects you already deal with. Try a journal that focuses
on one of these things, using the materials that pertain to the subject, like an accumulative project. I
did this by using elements from the garment manufacturing industry, as I grew up as a pattern cutter in
my family’s business. I started this project in 2004 and have accumulated hundreds of journal pieces.
Now I install them in groupings of about 50 at a time, attached to the wall with sewing pins.

• “It’s important to commit to your ideas, as ‘stupid; as they might seem in the beginning, because
concepts combined with the visual can really surprise you. Over time, you just might have a new style
of documentation that has yet to be seen.”
8. Fingerpaint
• “Most of us enjoyed fingerpainting as children and surely it is still the most gloriously direct
way of applying paint. The touch and feel of the artist is left up on the surface and the
whole process is sensual, visceral and delightfully messy. I went back to it several years ago
thinking that it would yield some adventurous and maybe slightly crude work.

• “To my surprise I found that if I used a delicate touch, laying the paint gently onto the
canvas, I could get a very rich, alluring surface. The fact that placement is a little imprecise
gave the work and intriguing softness and suggestiveness. I worked with oil on a fine linen,
using the paint fairly thick so that it sat up on the surface. I used a barrier cream to keep the
paint out of my pores and avoided toxic pigments like lead whites or cadmiums.

• “My last exhibition in New York was a show of images from my English childhood painted
from memory in this technique. Adopting this childish technique allowed me better access
to the memory and feel of childhood.”

• -John A. Parks, artist and teacher of courses in Realist Techniques, Portrait Painting, Drawing
and Gouache techniques at SVA (Image: John A. Parks, “HIde and Seek” 2012. Oil on Linen.
20” x 30”)
9. Doodle like a traditional animator.
• “It all starts with drawing. The rough idea of drawings, doodles,
enthusiasm and sketches plays such a major part in the process of
animation. We begin by drawing on paper and creating a personal
stylistic approach, making drawings that move, a flow of story, design,
animation principles, expressionistic style and content. The computers
are there to make the finished film look colored and composited.

• “There is no such thing as good or bad in art …it’s making it better.

That’s important. Take the principals and most of all give it your
signature of personal style. Create images you want to see.”

• -Martin Abrahams, Instructor of Animation at SVA

New trends in Art Advertising

•Trends- is a change or development

towards something new or novel. To set
trend is to do something that become
accepted or fashionable so that a lot of
people copy or follow.
 The unfiltered trend identifies a new direction in
01. Unfiltered commercial photography, one that represents a
move towards a documentary aesthetic. Drawing
on the aesthetics of photojournalism, this kind of
imagery helps brands to connect with younger,
savvy consumers and bring a raw, spontaneous
edge to their storytelling. The antithesis of glossy
advertising, Unfiltered imagery opens up a
dynamic new method of storytelling that cuts
through the noise of social media, and instantly
grabs attention.
02. New Naivety With younger generations expressing
themselves in increasingly complex
and unpredictable ways via social
media, brands are following suit, with
an image style called the New Naivety.
Loose and irreverent, this type of
imagery proudly displays traits we
once tried to hide – such as being
freckled, chubby or geeky – and is full
of personality, humour and
individuality. The New Naivety is
spontaneous and playful, real and raw,
03. Virtuality The Virtuality trend reflects how
new 360 and VR technologies have
moved us beyond two dimensions.
We’re no longer passive viewers on
the outside of the frame; we are
intimately and viscerally immersed
into an experience. As a result,
brands are allowing story to be
king, developing emotive, shared
experiences that extend the
consumer connection in new and
exciting ways.
04. Colour surge The Colour Surge trend highlights how
image-makers are liberating themselves
from conventional colour palettes and
the accepted theories of “what
something should look like”. It’s about
using colour in ways we previously
couldn’t imagine, breaking the rules,
and embracing unnatural combinations
that immediately ignite interest and
excitement in a brand campaign.
 The Gritty Woman trend is about a
05. Gritty Woman whole new type of female
representation that’s starting to appear
in design, branding and advertising.
Tenacious, laser-focused and
unafraid to get their hands dirty, these
women are not to be crossed,
overlooked or underestimated. We’ve
seen them emerge from a confluence of
other trends that Getty has identified
over the last five years, including Female
Rising, Genderblend and Messthetics.
06. Global neighbourhood
The ever-increasing circulation of people,
goods and information around the world
is changing the way we see ourselves.
The Global Neighbourhood trend is
about embracing this state of flux,
where our collective cultural identities
are becoming less about where we are
and more about what we believe, based
on our connections. Brands are
themselves becoming nomadic, learning
to change and responding to our
increasingly complex consumer
identities.