Mahaveer Institute of Technology & Science Jadan: by Megha Sen
Mahaveer Institute of Technology & Science Jadan: by Megha Sen
Mahaveer Institute of Technology & Science Jadan: by Megha Sen
Jadan
SEO
By Megha Sen
Content
• INTRODUCTION
• TYPES OF SEO
• HOW SEO WORKS
• SEO BUILDING BLOCKS
– KEYWORD
– CRAWLER
– LINKS
• WHITE HAT
• BLACK HAT
SEO
Search engine optimization
(SEO) is the process of
affecting the visibility of a
website or a web page in a
search engine's unpaid
results often referred to as
"natural," "organic," or
"earned" results.
TYPES OF SEO
• OFF-PAGE
• ON-PAGE
ON-PAGE SEO
On Page SEO is the science
of optimizing the contents of
a website such that it
becomes friendlier to the
search engines.
This technique includes the
optimization of texts,
images, tags, URL structure,
internal links, headers etc.
OFF PAGE SEO
Off page SEO refers to
techniques that can be used
to improve the position of a
web site in the search
engine results page
(SERPs). Many people
associate off-page SEO with
link building but it is not only
that.
SEO Optimization Categories
• Keywords
– Keyword selection and
keyword-rich text
• Crawler
– A crawler-friendly site
navigation scheme
• Links
– Link popularity
WHITE HAT SEO