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    STEEP & PESTEL Analysis For Starbucks SK

    Uploaded by

    SayantanKandar
    The document analyzes Starbucks using STEEP and PESTEL frameworks to examine political, economic, social, technological, environmental, and legal factors affecting the company. Politically, Starbucks must improve infrastructure support and adhere to fair trade practices. Economically, high growth is occurring in developing countries while supply chain costs rise. Socially, coffee culture and health awareness are growing along with the middle class. Technologically, smartphones and internet are revolutionizing while home coffee machines rise in availability. Environmentally, Starbucks ensures minimal impact and helps farmers mitigate climate change effects. Legally, product safety and employment regulations exist. Overall opportunities outweigh threats if threats from home coffee machines and political factors are addressed.

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    STEEP & PESTEL Analysis For Starbucks SK

    Uploaded by

    SayantanKandar
    89 views10 pages
    The document analyzes Starbucks using STEEP and PESTEL frameworks to examine political, economic, social, technological, environmental, and legal factors affecting the company. Politically, Starbucks must improve infrastructure support and adhere to fair trade practices. Economically, high growth is occurring in developing countries while supply chain costs rise. Socially, coffee culture and health awareness are growing along with the middle class. Technologically, smartphones and internet are revolutionizing while home coffee machines rise in availability. Environmentally, Starbucks ensures minimal impact and helps farmers mitigate climate change effects. Legally, product safety and employment regulations exist. Overall opportunities outweigh threats if threats from home coffee machines and political factors are addressed.

    Original Description:

    Discuss threat & opportunity for Starbucks based on PESTEL

    Original Title

    STEEP & PESTEL Analysis for Starbucks SK

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    The document analyzes Starbucks using STEEP and PESTEL frameworks to examine political, economic, social, technological, environmental, and legal factors affecting the company. Politically, Starbucks must improve infrastructure support and adhere to fair trade practices. Economically, high growth is occurring in developing countries while supply chain costs rise. Socially, coffee culture and health awareness are growing along with the middle class. Technologically, smartphones and internet are revolutionizing while home coffee machines rise in availability. Environmentally, Starbucks ensures minimal impact and helps farmers mitigate climate change effects. Legally, product safety and employment regulations exist. Overall opportunities outweigh threats if threats from home coffee machines and political factors are addressed.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    89 views10 pages

    STEEP & PESTEL Analysis For Starbucks SK

    Uploaded by

    SayantanKandar
    The document analyzes Starbucks using STEEP and PESTEL frameworks to examine political, economic, social, technological, environmental, and legal factors affecting the company. Politically, Starbucks must improve infrastructure support and adhere to fair trade practices. Economically, high growth is occurring in developing countries while supply chain costs rise. Socially, coffee culture and health awareness are growing along with the middle class. Technologically, smartphones and internet are revolutionizing while home coffee machines rise in availability. Environmentally, Starbucks ensures minimal impact and helps farmers mitigate climate change effects. Legally, product safety and employment regulations exist. Overall opportunities outweigh threats if threats from home coffee machines and political factors are addressed.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    STEEP ANS PESTEL ANALYSIS OF

    SATARBUCKS
    GROUP 7:
    1. PRITAM ROY
    2. RAKTIM GANGULY
    3. SAYANI CHAKRABORTY
    4. SAYANTAN KANDAR
    5. SHOLANKI GANGULY
    6. SIDDHARTHA GOSWAMI
    INTRODUCTION

    S Socio-Cultural factors P Political factors


    T Technological factors E Economic factors
    E Economic factors S Socio-Cultural factors
    E Ecological factors T Technological factors
    P Political factors E Environment factors
    L Legal factors
    • PESTEL has one extra parameter over STEEP i.e. LEGAL.
    • 2nd E is different for STEEP and PESTEL i.e. Ecological and Environmental factors respectively
    POLITICAL

    • Improving government support for infrastructure.


    • Adhering to “ Fairtrade” practices.
    • Bureaucratic Red tape in developing countries.
    • Regulatory pressure in USA and Europe market because of greater
    scrutiny of business.
    • Political Lobbying.
    ECONOMICAL

    • High growth in developing countries.


    • Increasing supply chain operating expenses.
    SOCIAL

    • Growing coffee culture.


    • Increasing health consciousness.
    • Growing middle class.
    TECHNOLOGICAL

    • Smartphone and internet revolution.


    • Rising availability of specialty coffee machines for home use.
    ENVIRONMENTAL & ECOLOGICAL

    • Business processes that ensure minimal environmental impact.


    • Increasing recycling and reducing waste related to cups and other packaging.
    • Helping farmers mitigate the effect of climate change in agriculture.
    • Taking the concerns of activists and advocacy groups into concern.
    LEGAL

    • Product safety regulations.


    • Increasing employment regulation.
    CONCLUSION

    • Most of the macro-environment factors present opportunities.


    • Must work to address identified threats especially the threat from increased
    availability of home-use specialty coffee machines.
    • Has limited scope to avoid the threat of political factors.
    • Overall it can be said that Starbucks Coffee has plenty of room for further
    global growth if all the threats are well taken care off.
    THANK YOU…

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