AI in E-Commerce
AI in E-Commerce
AI in E-Commerce
GROUP 5
• UDDIPAN DE
• NIDHI PRIYA
• SNEHASHISH DAS
• SHUBHAM BALACHANDRA CHOUDHARI
• RAJASHEKAR MURTHY
INTRODUCTION
• Recently Artificial Intelligence introduced the visual Search engine in the eCommerce sector. It
is one of the most stimulating trends that helps the user to discover what they want with just a
single click.
• Hence, we can say that AI is a driven technology that enables visual search. With a simple
click, the user can get appropriate results. An image can be helpful to find better colour, size,
and quality to identify product names and brands on the search engine. Based on the image
users can get the desired results.
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PERSONALIZED RECOMMENDATIONS
• AI is helping by suggesting free recommendation either by text or pop up. Searches related
product is tracked and accordingly, suggestion approaches the users. Therefore, product
recommendation feels to offer a personal touch to the users. The search engine analyses with
AI identifies user’s preferences related to the brands they follow.
• The recommendation of the products is the reflection of the user’s activities on the website and
past purchases. This helps the users to find the best of what they are looking for.
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VOICE ASSISTANCE
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AI IN PRODUCT SELECTION AND
RECOMMENDATION
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CONTD..
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Artificial Intelligence and Retargeting- Omnichannel
is the new normal for retail, so you can expect
artificial intelligence to use not only customers’ digital
data, but also analyze their in-store behavior.
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