Magicbricks
Magicbricks
Magicbricks
Demand is high
The revised investor friendly policies
With this sudden change in investment policies, the overseas
firms can now put up commercial buildings as long as the
projects surpass 50,000 square meters (538,200 square feet) of
floor space.
Indian real estate sector is on boom and this is the right time to
invest in property in India to reap the highest rewards
About magicbricks.com
Magicbricks.com is owned by Times Business Solutions
Limited.
Also provides with exposure and leads not only across India,
but globally as well.
Times Business Solutions Ltd.
Times Business Solutions (Magicbricks.com) is a Private
Sector Organisation that offers services in IT- e-
commerce/Internet with Annual Total Turnover of 500-1000
Crs and with Employee Strength of 501-1000.
IP Lookup: 59.160.243.18
Search keywords
◦ Meta keywords
Business Model
Post Property
Search Property
Search Buyer Post your Requirement
Advertise Property Search projects , Agent |,
Builder
Apply Loan
Rent Zone
Property News
Online v/s offline property
search marketing
Cost
Both types of marketing involve cheap and expensive
methods alike.
a. Online marketing
• Cheap: Putting up a blog, joining forums, and
commenting in others’ blogs to spread the word about
your site or business.
• Expensive: Paying for a domain, plus engaging in search
engine optimization programs like Pay-Per-Click, link
building, and others.
b. Offline marketing
• Cheap: The use and distribution of flyers and leaflets.
• Expensive: Paying ad space for newspapers and
magazines, as well as air time for television and radio
networks.
Coverage
a. Online marketing
• There’s a lot of free space in the cyber world for
business exposure, and millions of people
browse the internet everyday. By advertising
online through banners and other marketing
means, as well as by putting up an online site,
you reach people on a global level.
b. Offline marketing
• Marketing offline may not reach a global level as
much as online marketing, but it is
advantageous in such a way that it covers more
number of people in a particular targeted area.
Customer Relationship
a. Online marketing
• Everything about the company or the product is
presented in a website and online catalog.
However, many customers are doubly cautious
when it comes to doing transactions This causes
people to doubt the authenticity of online
businesses, even those that are legal in reality.
b. Offline marketing
• This type of marketing provides a great advantage
when it comes to establishing a good relationship
with customers. More people trust advertisements
found in newspapers or television stations that
they rely on. And, the word of mouth that results
can be a very good asset to boost your business.
Major competitor Online- Global level
The Indian version of property portal IProperty –
In.IProperty.com – was ahead of competing Indian real estate
sites MagicBricks.com, 99acres.com, IndiaProperty.com, and
Makaan.com.
Site / competitior
99acres.com
Indiaproperty.com
Indiaproperties.com
Indiahousing.com
MagicBricks.com
Propmart.com
Realestateonline.in
Hdfcrealty.com
Realestate.ebay.in
iProperty.com
Domestic Competition
Two portals in India – magicbricks.com and indiaproperty.com –
both claim to be the country’s number one portal.
buyer
Marketing strategy -
Promotion