Campus IIM Calcutta Team Members Keerthika, Boominathan, Siddarthan Team Name Maximus
Campus IIM Calcutta Team Members Keerthika, Boominathan, Siddarthan Team Name Maximus
Campus IIM Calcutta Team Members Keerthika, Boominathan, Siddarthan Team Name Maximus
Price, Relevance, Positioning, unique proposition Facebook personal details – their age, gender,
and value for the product interest towards beauty products
YouTube- their search content and subscription
Don’t let the missing shine from Youtube, Facebook ads based
Dull hair Women who seek having on consumer browsing
your hair take out your shiny
shiny hair history
confidence
Working, Women who find it difficult to Strive towards achieving dreams Frequent media ads at
frequent maintain their hair from dust from
frequent exposure to pollutants with us having your back prime hours
travellers
Dove Skin Cleansing CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT
Travelers
Blogs mentioning travel No residue on skin Adventurous guy
video
• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space
• Team Registrations close on August 11, 2019 • No other slide/appendix will be considered while
23:59:59 Hrs considering the solutions – pls follow the one pager per
category submission strictly
• Case Submissions close on August 15, 2019
23:59:59 Hrs • You can use images, charts or videos to present your ideas
Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page