Agricultural Extension and Communication: John G. Ponteras, R.A
Agricultural Extension and Communication: John G. Ponteras, R.A
Agricultural Extension and Communication: John G. Ponteras, R.A
COMMUNICATION
John G. Ponteras, R.A.
Instructor 1
Education Concepts
• Education is conceived as a lifelong process of
learning.
- Desirable changes in behavior (new KSA)
- Starts from earliest infancy thru adulthood
• Modes of education. 1) informal, 2) formal, 3)
non- formal
Education Concepts
• Informal education- life long process that
every person acquires and accumulates KSA
and insights from daily experiences and
exposure to the environment...
Education Concepts
• Formal education- highly institutionalized,
chronologically graded and hierarchically
structured “education system”
• Basic education tertiary education
Education Concepts
Research Extension
Client System
System Delivery System
Concepts of Extension
• Agricultural extension- highly regarded as a
system of educating and training the rural
people to develop skills and abilities in
farming, homemaking and youth building.
• Note: Provide a copy of AFMA of 1997
(services to farmers and fisher folks)
Philosophy of Extension
Ultimate objective:
development of people,
so that they can do things
for themselves
Scope of Extension
• GO and NGO contribute to development
particularly rural development via extension
1. Agricultural Production
- Majority of Filipino engaged in agriculture
(rural areas)
- It contributes to economic productivity if
farming made efficient (land, labor, capital,
managerial= marketable product with least
expenditure of resources and human effort)
Scope of Extension
• Government programs to increase yields of
rice and corn:
a. Masagana ’99
b. Gintong Ani
Scope of Extension
2. Marketing, and Processing of Farm Products
- Often times, middlemen are earning more
than the farmer producers
- Efficient marketing system should be
organized: farmers with processor, distributor,
retailer, and consumers = benefited
- Extension service= program of reducing cost
of marketing and helping people understand
the marketing system
Scope of Extension
3. Environmental Protection and Natural
Resource Development
- Wealth of nation= natural resources
Scope of Extension
4. Farm and Home Management
-managerial skills defined as the ability to make
decisions that achieve goals in the most
efficient manner
Scope of Extension
5. Family Living
- family, HE, Home management, food and
clothing, etc. = major areas for extension
6. Youth development
- SK or Barangay Youth Council= participation in
Barangay projects
Scope of Extension
7. Leadership development- “village youth
leaders”