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    Managerial Economics, 8e William F. Samuelson Stephen G. Marks

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    Chapter 2 of Operations Management by William J Stevenson

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    Managerial Economics, 8e William F. Samuelson Stephen G. Marks

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    Steven
    72 views16 pages
    Chapter 2 of Operations Management by William J Stevenson

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    Chapter 2 of Operations Management by William J Stevenson

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    72 views16 pages

    Managerial Economics, 8e William F. Samuelson Stephen G. Marks

    Uploaded by

    Steven
    Chapter 2 of Operations Management by William J Stevenson

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Managerial Economics, 8e

    William F. Samuelson ● Stephen G. Marks

    Demand Analysis and Optimal Pricing


    There’s no brand loyalty so strong that
    the offer of “penny off” can’t overcome
    it.

    ~A Marketing Aphorism

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Airline Ticket Pricing

    Anyone who has traveled via commercial airline, even on


    an infrequent basis, knows there is a bewildering plethora
    of fares for the same route.

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    The Demand Function

    The Demand Curve and Shifting Demand

    General Determinants of Demand

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Price Elasticity

    Factors Affecting Price Elasticity

    Other Elasticities

    Cross-Price Elasticities

    Price Elasticity and Prediction

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Price Elasticity, Revenue, and
    Marginal Revenue

    Maximizing Revenue

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Optimal Markup Pricing

    Business Behavior—Pricing in Practice

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Price Discrimination
    Multinational Production and Pricing Revisited
    Demand-Based Pricing
    Forms of Price Discrimination
    Information Goods

    Customized Pricing and Products

    The Economics of Groupon

    Airline Ticket Pricing Revisited


    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Consumer Preferences and Demand

    The Consumer’s Problem

    Indifference Curves

    The Budget Constraint

    Optimal Consumption

    Demand Curves

    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
    Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.

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