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    Dabur LTD.: Human Resource, Marketing and Finance

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    mandarvs
    Dabur India Limited is a leading FMCG company in India with interests in healthcare, personal care, and food products. It has over 100 years of history in ayurvedic medicines. The company operates through subsidiaries focused on specific business segments. It has a wide range of personal care, health care, and home care brands that are marketed globally in over 50 countries. The document provides details on Dabur's organizational structure, recruitment process, marketing strategies, and financial performance metrics like sales, net profit, share capital, debt, and fixed assets for the years 2005-2009. It benchmarks Dabur's performance on these metrics against major competitors like HUL, Godrej Consumer Products, Marico, and P

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    Dabur LTD.: Human Resource, Marketing and Finance

    Uploaded by

    mandarvs
    473 views27 pages
    Dabur India Limited is a leading FMCG company in India with interests in healthcare, personal care, and food products. It has over 100 years of history in ayurvedic medicines. The company operates through subsidiaries focused on specific business segments. It has a wide range of personal care, health care, and home care brands that are marketed globally in over 50 countries. The document provides details on Dabur's organizational structure, recruitment process, marketing strategies, and financial performance metrics like sales, net profit, share capital, debt, and fixed assets for the years 2005-2009. It benchmarks Dabur's performance on these metrics against major competitors like HUL, Godrej Consumer Products, Marico, and P

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    Dabur India Limited is a leading FMCG company in India with interests in healthcare, personal care, and food products. It has over 100 years of history in ayurvedic medicines. The company operates through subsidiaries focused on specific business segments. It has a wide range of personal care, health care, and home care brands that are marketed globally in over 50 countries. The document provides details on Dabur's organizational structure, recruitment process, marketing strategies, and financial performance metrics like sales, net profit, share capital, debt, and fixed assets for the years 2005-2009. It benchmarks Dabur's performance on these metrics against major competitors like HUL, Godrej Consumer Products, Marico, and P

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    473 views27 pages

    Dabur LTD.: Human Resource, Marketing and Finance

    Uploaded by

    mandarvs
    Dabur India Limited is a leading FMCG company in India with interests in healthcare, personal care, and food products. It has over 100 years of history in ayurvedic medicines. The company operates through subsidiaries focused on specific business segments. It has a wide range of personal care, health care, and home care brands that are marketed globally in over 50 countries. The document provides details on Dabur's organizational structure, recruitment process, marketing strategies, and financial performance metrics like sales, net profit, share capital, debt, and fixed assets for the years 2005-2009. It benchmarks Dabur's performance on these metrics against major competitors like HUL, Godrej Consumer Products, Marico, and P

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    DABUR LTD.

    Human Resource, Marketing and Finance


    Introduction
    Dabur India Limited is the leading FMCG(Fast Moving
    Consumer Goods) company with interests in health care,
    personal care and foods.

    Dabur has a history of more than 100 years and the company
    had carved a niche for itself in the field of ayurvedic
    medicines.

    The porducts of Dabur are marketed in more than 50


    countries worldwide.
    Human Resource
    Organizational Structure

    Dabur India Ltd operates through holding company structure


    and opearates through three 100% subsidiaries. They are

    Dabur Foods Ltd.

    Dabur International Ltd.

    H & B stores Pvt Ltd.


    Organizational Structure(contd.)
    Dabur’s Consolidated Business
    Dabur India Ltd.

    Dabur
    Dabur Foods H & B Stores
    International
    Ltd. Pvt. Ltd.
    Ltd.

    Dabur Nepal Dabur Egypt


    Pvt Ltd. Ltd.

    Asian
    Asian
    Consumer Consumer Care,
    Care,Banglades Pakistan
    h
    African Naturelie Lic
    Consumer Care, Ras Al
    Nigeria Khaeima, UAE

    Weikfields Intl.
    UAE
    Executives Remuneration
    No Name Designation Remuneration in
    INR p.a
    1 Mr. Siddharth Burman Chairman 34,12,500
    2 Mr. Gaurav Burman Director 18,23,600
    3 Mr. Saket Burman Director 17,10,000
    4 Mr. S. Raghunandan Chief Executive 32,12,607
    Officer
    5 Mr. Mohit Burman Director 45,77,850
    6 Mr. Shahrukh Khan Head of 59,77,292
    Operations
    7 Mr. Mohit Malhotra Business Head 71,72,098
    8 Mr. Manish Mathur Financial 44,48,708
    Controller
    9 Mr. Rizwan Abidi Head Sales 35,62,517
    10 Mr. Subrata Shome Senior Product 29,93,195
    Manager
    Human Resource
    Recruitment Process
    Mode of
    Decision of Recruitment: Selection
     Need
     Superordinate Goal
     Threshold criteria and number of people required
     Cost Benefit Analysis
     Approval from immediate as well as higher authority
     Planning
     Sorting of Applications based on demand and capability
     Interview
     Assessment Center Outbou
    Inbound
     Background Investigation nd
    Marketing
    Product Categories
    Personal Care Health Care Foods Home Care
    • Mosquito
    • Health
    • Juices and Repellants
    Supplemen
    • Hair Care Nectars • Air
    ts
    • Body Care • Honey Fresheners
    • Baby Care
    • Skin Care • Culinery • Hard Surface
    • Ayurvedic
    Products Cleaners
    Portfolio

    Consumer Care Consumer Health

    • Personal Care
    • Ayurvedic
    • Health Care
    • Health Care
    • Homemade
    Products
    Products
    Marketing
    Brands
    Dabur Chyawanprash Dabur Shampoo Dabur Fruit Juice Dabur Air Freshener Dabur Cough Syrup
    Marketing
    Advertising Campaigns
    Dabur Chyawanprash
    Slogan: “Zaroorat Hai”
    Caption: “Raho Zindagi ke liye
    Har dam tayyar “

    Dabur Amla Tel


    Slogan: “Mere baalon ka magic”
    Caption: “ Aamla ka potion khushboo
    Ka akarshan”
    Marketing
    Sales and Distribution Channels

    Grocers Mass Grocers Chemists Whole Sale


    Markets
    Finance
    Financial Structure of a company plays a very important
    role in any organization.

    Dabur Ltd. Is the main FMCG competitor in India.


    Its Financial details are discussed in the following slides.

    In the following slides we will discuss about Sales, Net


    Profit, Share Capital, Borrowings,Fixed Assets of Dabur
    Ltd. And its 4 rival competitors from 2005 to 2009.
    Finance
    Sales/Turnover

    Sales- Total amount collected by a


    company for the goods and services
    provided for its customers.
    Finance
    Sales/Turnover

    The sales figures for Dabur Ltd. in last 5 years are as follows:
    2005 – Turnover was 997.28 crores
    2006 – Turnover was 1000.21 crores
    2007 – Turnover was 1004.07 crores
    2008 – Turnover was 1010.03 crores
    2009 – Turnover was 1017.64 crores

    The major competitors of Dabur Ltd. and their sales figures


    comparison from 2005-2009 is as follows:
    25000

    Sales
    20000
    Dabur

    Dabur Ltd. 15000


    HUL

    Godrej
    And Consumer
    Products
    its 10000
    Marico
    competitors
    P&G
    from 5000

    2005-2009
    0
    2005 2006 2007 2008 2009
    Finance
    Net Profit

    Net Profit- The profit obtained by


    subtracting a company’s total
    expenses and total revenue.
    Finance
    Net Profit
    The net profit figures for Dabur Ltd. In last 5 years are as
    follows:
    2005 –Net Profit was 190.64 crores
    2006 –Net Profit was 223.32 crores
    2007 –Net Profit was 258.28 crores
    2008 –Net Profit was 267.47 crores
    2009 –Net Profit was 301.02 crores
    The major competitors of Dabur Ltd. and their net profit
    figures comparison from 2005-2009 is as follows:
    2500
    Net
    Profit
    2000

    Dabur Ltd.
    And 1500 Dabur
    HUL
    its Godrej Consumer
    Products
    competitors 1000 Marico
    P&G
    from
    2005-2009 500

    0
    2005 2006 2007 2008 2009
    Finance
    Share Capital

    Share Capital-The funds raised by a


    company by issuing
    shares/securities for cash or other
    consideration.
    Finance
    Share Capital
    The Share Capital for Dabur Ltd. in last 5 years are
    as follows:
    2005 –Share Capital was 25,010 crores
    2006 –Share Capital was 52,742 crores
    2007 –Share Capital was 75,198 crores
    2008 –Share Capital was 75,038 crores
    2009 –Share Capital was 75,010 crores
    The major competitors of Dabur Ltd. and their sales
    figures comparison from 2005-2009 is as follows:
    Share 250

    Capital
    200
    Dabur Ltd.
    And Dabur
    150
    its HUL
    Godrej Consumer
    competitors Products
    100 Marico
    from P&G

    2005-2009
    50

    0
    2005 2006 2007 2008 2009
    Finance
    Debt

    Debt- An amount owed to a person


    or organisation for the funds
    borrowed.
    Finance
    Debt/Borrowings

    The Debt/Borrowings for Dabur Ltd. in last 5 years are as


    follows:
    2005 –Borrowings were 48.05 crores
    2006 –Borrowings were 31.73 crores
    2007 –Borrowings were 30.15 crores
    2008 –Borrowings were 31.29 crores
    2009 –Borrowings were 100.26 crores
    The major competitors of Dabur Ltd. and their
    Debt/Borrowings comparison from 2005-2009 is as follows:
    1600
    Debt/Bo
    rrowings 1400

    Dabur Ltd. 1200

    And 1000 Dabur


    its HUL
    800 Godrej Consumer
    competitors Products
    Marico
    600
    from P&G

    2005-2009 400

    200

    0
    2005 2006 2007 2008 2009
    Finance
    Fixed Assets

    Fixed Assets- Fixed Assets are those


    assets which are not consumed or
    sold during the normal course of a
    business but the owner uses them to
    carry the operations of the business.
    Finance
    Fixed Assets

    The Fixed Assets for Dabur Ltd. in last 5 years are as follows:
    2005 – Fixed Assets were 50.34 crores
    2006 – Fixed Assets were 50.65 crores
    2007 – Fixed Assets were 100.21 crores
    2008 – Fixed Assets were 150.05 crores
    2009 – Fixed Assets were 143.76 crores
    The major competitors of Dabur Ltd. and their Fixed Assets
    comparison from 2005-2009 is as follows:
    Fixed Assets in Crores
    800

    700

    600

    500 Dabur
    HUL
    400 Godrej Consumer
    Products
    300 Marico
    P&G
    200

    100

    0
    2005 2006 2007 2008 2009
    Thank You

    By
    Mandar Shinde
    Rohan Meshram

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