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    International Business Machines (Ibm) Corporation, 2015

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    Robi Gunawan
    IBM is a large American technology company headquartered in New York. [1] It manufactures and sells hardware, software, and consulting services. [2] In 2003, IBM reexamined its core values and mission which included a dedication to client success, innovation, and trust in relationships. [3] Internally, IBM launched initiatives like Watson to help clients understand big data and externally, it faces opportunities and threats in the growing but competitive data industry.

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    International Business Machines (Ibm) Corporation, 2015

    Uploaded by

    Robi Gunawan
    8 views10 pages
    IBM is a large American technology company headquartered in New York. [1] It manufactures and sells hardware, software, and consulting services. [2] In 2003, IBM reexamined its core values and mission which included a dedication to client success, innovation, and trust in relationships. [3] Internally, IBM launched initiatives like Watson to help clients understand big data and externally, it faces opportunities and threats in the growing but competitive data industry.

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    IBM is a large American technology company headquartered in New York. [1] It manufactures and sells hardware, software, and consulting services. [2] In 2003, IBM reexamined its core values and mission which included a dedication to client success, innovation, and trust in relationships. [3] Internally, IBM launched initiatives like Watson to help clients understand big data and externally, it faces opportunities and threats in the growing but competitive data industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views10 pages

    International Business Machines (Ibm) Corporation, 2015

    Uploaded by

    Robi Gunawan
    IBM is a large American technology company headquartered in New York. [1] It manufactures and sells hardware, software, and consulting services. [2] In 2003, IBM reexamined its core values and mission which included a dedication to client success, innovation, and trust in relationships. [3] Internally, IBM launched initiatives like Watson to help clients understand big data and externally, it faces opportunities and threats in the growing but competitive data industry.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    INTERNATIONAL BUSINESS MACHINES ( IBM )

    CORPORATION, 2015
    KELOMPOK 2
    Andika daniel rizky ( 02001701107 )
    Natsuki yoshitake ( 022001701056 )
    Dewi Lia Ningsih ( 022001701200 )
    Introduction
    Internatinal Business Machines is a United states company that
    manufactures and sells hardware and computers based in armonk
    New York, United States. He has technicians and consultans,
    development laboratories located throughout the world, in very
    branch of computer science and informatin technology, some of
    whom are pionir in feilds ranging from mainframe computers to non-
    technology.
    VISION MISION

    • In 2003, IBM executives and over • IBM decided on these three core
    300.000 employees convened for values that all IBM employees
    reestablish and reanalyze the globally are expected to live every
    company’s core values. day. Although vague,the velves are:
    Management at IBM are more than 1. Dedication to every client’s
    ethics and legal compliance. success.
    2. Innivation that matters for our
    company and the world.
    3. Trust and personal responsibility in
    all relationships.
    INTERNAL ASSETMENT

    ■ The launch of IBM watson group in january 2014 promises to


    grow IBM revenues. Watson helps clients understand big data ,
    helping nontechnical people understand complex information
    more easily. The third key in IBM’S initiactive ,dubbed “ Systems
    Of Enggament “ , centers on ‘technologycal social interaction
    products and service.
    EXTERNAL ASSTEMENT
    ■ Software
    The business of data analysis, data storage, and security is growing. IBM primarily competes in the
    data analytics and data storage arena, both representing around 20 percent of the $ 170 billion
    industry (in sales) in the United States
    ■ Ethical and Legal Data Considerations
    In the past 5 years, the general public has become very aware and suspicious of data usage. Privacy
    concerns have arisen and even the rights of who owns the data present problems for companies in the
    data business.
    ■ Software
    The business of data analysis, data storage, and security is growing. IBM primarily competes in the
    data analytics and data storage arena, both representing around 20 percent of the $ 170 billion
    industry (in sales) in the United States
    ■ Ethical and Legal Data Considerations
    In the past 5 years, the general public has become very aware and suspicious of data usage. Privacy
    concerns have arisen and even the rights of who owns the data present problems for companies in the
    data business.
    STRATEGY FORMULATION

    STRENGTHS WEAKNESS

    1. Brand name. 1. Lack of synergy from the


    2. Financial increase in high tech acquisition results.
    service. 2. IBM products do not match
    3. Diversification (hardware, market needs.
    software) 3. The price of IBM products is
    4. Has a large number of patents. relatively expensive.
    5. Acquisition of software such as 4. Setbacks in PC sales, servers,
    Lotus Development Corp and storage systems, mainframes.
    Tivollis System Inc. 5. Corporate arrogance culture.
    OPPORTUNITIES THREATS

    1. Become a supplier of e-commerce 1. Unstable electronic market.


    business. 2. Changes in technology.
    2. Become a server supplier for ERP. 3. Rapid product changes from
    3. Doing business expansion to other competitors.
    countries. 4. Very high market competition.
    4. Digital business growth.
    5. Become a server supplier for
    internet based business.
    Strategy Implementation Strategy Evaluation

    • form an executive team. IBM is a company that focuses on materials


    • Translation of the vision and mission to all and hardware, but 20 years later it drastically
    employees. changes to focus on areas such as big data,
    • Changing the organizational culture of the cloud computing, and other growth initiatives.
    company to be more adaptive and IBM just wanted "owrn the cloud" but ironically
    accordance with changes. it didn't work because the cloud would kill profit
    • Change the "product centric" strategy to margins on this old mainframe that was still a
    "customer centric“. mainstay of IBM.
    IBM must also use the internet for product
    sales, becoming a major supplier for e-
    commerce business because its market share
    is still very large.
    Conclusion
    IBM has strengths that are not owned by competitors with article opportunities
    that are still fairly broad. But IBM's performance is still relatively low with an unhealthy
    organizational culture. Although IBM experienced an increase in revenue, IBM's profits
    were still lower in competitors. In the midst of a highly competitive industry, IBM had to
    adopt a new strategy that was in line with market needs and change IBM's goal of being
    a centric product to a customer cantric. IBM is currently in a state of stabilization, which
    is how IBM is maximizing the company's strengths to eliminate weaknesses by taking
    advantage of existing article opportunities.
    TERIMAKASIH

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