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    Case For Critical Analysis Elektra Products, Inc.: Management Dynamics

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    jojo_p_javier
    The document discusses issues facing Elektra Products, an 80-year old manufacturer and retailer of electrical products. It has lost market share to competitors and lacks new product ideas. Communication between departments is poor, morale is low, and employees are leaving. The case questions discuss how top management could have changed Elektra, ways to avoid problems in interdepartmental meetings, and what the character Barbra Russel should do now.

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    Case For Critical Analysis Elektra Products, Inc.: Management Dynamics

    Uploaded by

    jojo_p_javier
    300 views11 pages
    The document discusses issues facing Elektra Products, an 80-year old manufacturer and retailer of electrical products. It has lost market share to competitors and lacks new product ideas. Communication between departments is poor, morale is low, and employees are leaving. The case questions discuss how top management could have changed Elektra, ways to avoid problems in interdepartmental meetings, and what the character Barbra Russel should do now.

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    management dynamics

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    Elektra Products, Inc

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    The document discusses issues facing Elektra Products, an 80-year old manufacturer and retailer of electrical products. It has lost market share to competitors and lacks new product ideas. Communication between departments is poor, morale is low, and employees are leaving. The case questions discuss how top management could have changed Elektra, ways to avoid problems in interdepartmental meetings, and what the character Barbra Russel should do now.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    300 views11 pages

    Case For Critical Analysis Elektra Products, Inc.: Management Dynamics

    Uploaded by

    jojo_p_javier
    The document discusses issues facing Elektra Products, an 80-year old manufacturer and retailer of electrical products. It has lost market share to competitors and lacks new product ideas. Communication between departments is poor, morale is low, and employees are leaving. The case questions discuss how top management could have changed Elektra, ways to avoid problems in interdepartmental meetings, and what the character Barbra Russel should do now.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 11

    Case for Critical Analysis

    Elektra Products, Inc.

    Jojo P. Javier
    Management Dynamics
    Elektra Products, Inc.
    Introduction

    An 80 year old publicly listed


    company.

    Once a leading manufacturer and retailer


    of electrical products and supplies.
    Elektra Products, Inc.
    Issues
    Decline in market share due to increased foreign and domestic competitors.

    Lack of new product ideas.

    Communication lines between departments were clogged.

    Morale was at an all-time low.

    Employees were disgruntled and seeking employment elsewhere.


    Elektra Products, Inc.
    Case Question No. 1

    How might top management have


    done a better job changing Elektra
    Products into a new kind of
    company? What might they do to
    get the empowerment process back
    on track?
    Elektra Products, Inc.
    Case Question No. 1
    Hire an external consultant to carefully analyze the problems that beset the
    company.

    Conducted management workshops with the following objectives:

    Accept the reason behind the problems the company faced for the past years.

    Revisit the vision, mission and core values of the company and determine its relevance to the changing
    times.

    Realign employee mindsets and business objectives to the company’s revised vision, mission and core
    values.
    Elektra Products, Inc.
    Case Question No. 1
    Retire employees, management included, who are stuck in
    the past and refuse to adapt to the required changes.

    Bring in fresh blood to put in new ideas and aggressively


    implement them.

    Develop programs that would instill and constantly remind both management
    and employees the company’s vision, mission and core values.

    Consciously develop a work environment that would


    promote collaboration among teams or departments.
    Elektra Products, Inc.
    Case Question No. 2

    Can you think of ways Barbra


    could have avoided the problems
    her team faced in the meeting
    with department heads?
    Elektra Products, Inc.
    Case Question No. 2

    Barbra and her team should have initially


    collaborated with the other departments before
    working on their special project.

    The action they performed manifests the lack of


    coordination with the other groups. This caused
    Elektra Products’ poor performance in the industry.
    Elektra Products, Inc.
    Case Question No. 3

    If you were Barbra Russel, what


    would you do now? Why?
    Elektra Products, Inc.
    Case Question No. 3
    Since Barbra has the enthusiasm to work for the company, she could take a shot at
    being an instrument of change.

    Get a feel of Martin Griffin’s plan of actions and find out if he is totally sincere about
    the results of his empowerment program.

    Sell Griffin the approach to this problem so it would appear to be his own.

    Silently get the support of the other department heads without stepping on their toes
    or egos.

    Involve the department heads in the decision making process of the new plans.
    Case for Critical Analysis
    Elektra Products, Inc.

    Thank You

    Jojo P. Javier
    Management Dynamics

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