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    Next Genration Mobility Solutions

    Uploaded by

    yojit
    A presentation on electric vehicles in India and especially Mahendra Rewa and ways to target the electric vehicle market in India.

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    Next Genration Mobility Solutions

    Uploaded by

    yojit
    37 views8 pages
    A presentation on electric vehicles in India and especially Mahendra Rewa and ways to target the electric vehicle market in India.

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    A presentation on electric vehicles in India and especially Mahendra Rewa and ways to target the electric vehicle market in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views8 pages

    Next Genration Mobility Solutions

    Uploaded by

    yojit
    A presentation on electric vehicles in India and especially Mahendra Rewa and ways to target the electric vehicle market in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    NEXT GENERATION

    MOBILITY SYSTEMS

    Presented by :-
    Avinash Singh
    Yojit Bhugra
    1
    Towards a Greener Future

     Increasing pollution levels and rising cost of fuels like petrol and diesel have prompted us to look for alternate fuel mobility
    systems.
     Electric cars are increasingly becoming popular in this time. Case in point the
    MAHINDRA REVA E2O .
     First ever electric car launched in India. The E2o version
    was launched in March 2013.

    Specifications
    Power 14.8 KW @3000 rpm
    Torque 53.9 N-m ( 0 -2000rpm)
    Battery 48V Maintenance free Lithium ion
    Top Speed 81 kmph
    Range 100 Km
    Charging Time 5 hours
    Body Welded Tubular Space Frame Structure with
    P.V.C dent proof panels
    2
    Adopted Approach

     Identifying the target audience.


     Analyzing the psychology of the
    audience i.e. researching on how a
    customers selects the car he/she wants to
    buy.
     Competition in the market. This
    involved a two stage process :-
    a) Comparing the car with the same
    segment car in pricing and features.
    b) Comparison with car of same type i.e.
    electric type already in the market.

    3
    SALES
    120000
    TARGET
    COSTUMERS

    100000

    YOUNG
    WOMEN SMART CITY
    TIER 1 CITES WORKING
    CAB
    PROFESIONAL 80000

    60000

    •In our country 80 – 85% of the oil is imported and it will move up to 90 –
    95% by 2020 so we require a suitable source of energy.
    40000
    •Global market is witnessing 15% rise in electric cars each year.

    •High stop – go traffic conditions in India.


    20000
    • High fuel prices.

    •Stressful driving 0
    2014 2015 2016 2018 2019 2020
    •Increased noise and air pollution
    4
    ONLINE SWOT Analysis
    PROMOTION

    AWARNESS
    FACTORY
    ABOUT
    GREEN
    VISIT FOR Strength Environment friendly, high market
    ENTHUSIAST
    CONCEPT potential, low cost of running, intelligent

    Weakness Limited range and top speed, high initial


    cost
    PROMOTION
    Opportunities High market potential in India with
    FESTIVAL PUBLIC
    DISCOUNT DISPLAYS almost no competition

    Threat Nissan leaf, Renault zeo, Mitsubishi


    Miev, government polices
    TRACK
    ROAD SHOWS
    RACING AND
    AND EVENTS
    RALLEYS

    5
    Challenges

    • Lack of awareness about electric vehicles and their capabilities.


    • Initial cost of investment is higher than conventional cars

    • Limited range of the vehicles limits its appeal to people who want a multi
    purpose vehicle.
    • Recharge slots on the go are very inadequate unlike for conventional fuels

    • Shaky government policies and lack of subsidy for electric vehicles is also a
    negative factor impacting electric vehicle sales .

    6
    Conclusion
    C- Clean
    C- Convenient
    C- Clever
    C- Cost effective
    C- Connected

    India will lead the way in mobility technology and self sustenance.There is a
    huge latent business oppurtinity that awaits to be uncoverd.

    7
    THANK YOU

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