Disney's Acquisition of Pixar
Disney's Acquisition of Pixar
Disney's Acquisition of Pixar
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INDEX
glance
¢ After the success of toy story, Disney- ?ixar had a co- production
agreement in 1997
ÿ Production costs were co-financed by ÿ ive original computer animated films
Pixar, mutual control over sequels to be co produced and distributed by
Disney, mutual control over sequels
ÿ wnership of 50%, co-branding, profit
sharing for picture, merchandise and ÿ wnership of 50%, distribution rights,
ancillary products co-branding, profit sharing for picture,
merchandise and ancillary products,
ÿ Pixar had the right to enter into other
dist agreements after contract ÿ ull recovery of distribution costs and
completion receive 12% distribution fees
Acquisition at a glance
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Co-ounded
By ; Steve Jobs in 1986
¢ Upcoming markets are India and China, due to low labour rates
animation content is outsourced here
¢ Till date the lords of the animation field are said to be Disney,
Sony, and IMAX only
SWOT ANALYSIS OF ANIMATION INDUST Y
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ÿExcessive Research and Development
ÿ Availability of latest technology
lower costs ÿ High Investment
ÿ
ÿ Competition: lobal, National and
Local
ÿ Highly Demanding in terms of Sales,
ÿ
Creativity and Innovation
¢ Source: www.homepage.mac.com
P SITI N AT THE TIME ACQUISITI N-
IRST T PARTNER THEN T C NQUER
Cars 2006 - -
i ti
PI R
Distributi Tech l gy
DISNEY ( pple)
NEW EXECUTIVE LEADERSHIP
¢ Steve Jobs continues to serve as Pixar's top
executive. Single largest share holder and
member of board.
¢ Ed Catmull serves as president of the combined
Disney-Pixar animation studios
¢ John Lasseter serves as the studios' Chief
Creative fficer.
¢ Catmull reports to Walt Disney Company
President & CE Bob Iger as well as Walt
Disney Studios chairman Dick Cook
¢ Lasseter, who has greenlight authority, reports
solely to Iger.
P ST MERER CUS
¢ Disney to release film as ´Disney - Pixarµ
¢ Creating the Conditions for a Successful Merger
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