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    Reliance Insurance

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    Anuj Sharma
    Reliance Capital provides various types of insurance like general insurance and life insurance. It aims to expand its reach to tier 2 and tier 3 cities in India through opening more stores. It uses a multi-pronged approach for promotion involving street shows, media, and training agents. The company focuses on having efficient processes and well-trained employees and agents to provide good customer service.

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    Attribution Non-Commercial (BY-NC)
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    Reliance Insurance

    Uploaded by

    Anuj Sharma
    259 views31 pages
    Reliance Capital provides various types of insurance like general insurance and life insurance. It aims to expand its reach to tier 2 and tier 3 cities in India through opening more stores. It uses a multi-pronged approach for promotion involving street shows, media, and training agents. The company focuses on having efficient processes and well-trained employees and agents to provide good customer service.

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    Reliance insurance

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    Reliance Capital provides various types of insurance like general insurance and life insurance. It aims to expand its reach to tier 2 and tier 3 cities in India through opening more stores. It uses a multi-pronged approach for promotion involving street shows, media, and training agents. The company focuses on having efficient processes and well-trained employees and agents to provide good customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    259 views31 pages

    Reliance Insurance

    Uploaded by

    Anuj Sharma
    Reliance Capital provides various types of insurance like general insurance and life insurance. It aims to expand its reach to tier 2 and tier 3 cities in India through opening more stores. It uses a multi-pronged approach for promotion involving street shows, media, and training agents. The company focuses on having efficient processes and well-trained employees and agents to provide good customer service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 31

    INSURANCE

    PRESENTED BY :-
    ABHISHEK - 02
    SONAM – 54
    ANISHA – 06
    RICHA – 29
    ANUJ - 63
    A Reliance Capital company
    Insurance provides financial protection against a
    loss arising out of happening of an uncertain event.
    A Person can avail this protection by paying
    premium to an insurance company. 

    TYPES OF INSURANCE……
     General Insurance
     Life Insurance
    • Reliance Capital is a
    Fastest to reach the 5
    part of the million policy mark
    Reliance Anil Dhirubhai Continuous increaseain
    RLIC has achieved
    Ambani Group. market
    growth rateshare
    of 21%over 4
    while
    •3rd largest private theyears;
    Largestfrom
    private 1.9% has
    private
    industry in
    player 2005-06
    insurer in toat10.26%
    grownterms in
    of policy
    13%
    count2009
    in -10
    2009-10
    •Amongst the fastest
    growing Companies for
    4 years in a row
    0.51
    0.37
    0.21
    0.72
    0.9
    1.361.2
    10.6
    1.8
    LIC
    2.01 ICICI PRU
    BIRLA SUN
    2.6 BAJAJ ALLIANZ
    SBI
    RELIANCE
    HDFC
    TATA AIG
    15.6 MAX NEW
    AVIVA
    OM KOTAK
    70.4
    ING VYASA
    MET LIFE
    Contradiction
    between IRDA and
    SEBI
    Government
    Rules and
    Regulations
    Inflation
    Income of the
    Family
    Market Condition
    (Equity and Debt)
    Taxation
    Changing Life
    Style
    Changing
    Attitude of the
    Society
    Change in the
    Perception of the
    Society
    Changes in
    the Medical
    Treatment
    World of
    Computerization
    Michael Porter Five Force
    Model
    Reliance No. of Up coming No. of No. of
    Capital is our other Companies in other Competitors
    own the market
    company
    Substitutes with new
    substitutes Present in
    which companies Products and available in the market
    provides us present in Latest the market
    our equity the Market Technologies. e.g LIC
    • Brand Name
    • Strong solvency & financial
    stability.
    • Private placement of Rs. 10,000
    crs worth of securities with RBI
    • 3rd largest private player in a
    span of just 4 years
    • Fastest to reach the 5
    million policy mark
    • 1145 branches 1,95,000
    Advisors and over 16,000
    employees
    •Newly Established
    Company
    •No Foreign Partner bringing in FDI
    •Lack of Advertising
    •Sudden expansion increased operations and
    administration expenses due to which losses
    incurred.
    •All Inner Facts known to family
    member/Brother Mukesh Ambani
    •Vast untapped
    market
    •De-Tariff by IRDA.
    •Customers needs
    growing with change
    in society
    •Premium Collection
    Growing
    •Fierce Competition
    •Already Established
    Strong Public Players
    •New Entrants
    Foreign Giants
    with large pockets
    •Strong Tie-ups
    by competitors
    WEAKNESS
    STRENGTHS
    •Brand •Newly Established
    •Strong solvency & Company
    financial stability. •Lack of Advertising
    •Growing •No FDI backing

    OPPURTUNITY SO Advancement WO Overcoming


    •Vast untapped market. strategy Weakness Strategy
    •Foray into Rural Segment
    •De-Tariff by IRDA. •Establish More
    & Micro Insurance
    •Premium Collection •Improved Customer Service Presence
    Growing. and Claim Settlement
    •Effective Advertising

    THREATS ST Avoiding Threats WT Avoid and


    •New Entrants ,Foreign strategy Overcome Strategy
    Giants entering Market. Use Support from other Keep a lookout for a
    •Already Established Reliance setups for better
    suitable partner as FDI
    Strong Public Players. Penetration in market and
    search for suitable Tie-ups allowed increases
    •TieUps by competitors
    Demographic Lifestyle
    •Focus on growing share in
    •Better Customer
    Metropolitans and Tier 1
    Cities Service
    •Focus on developing •Better investment
    Share in Tier 2 and Tier 3
    Cities
    and returns

    Income Age
    • < 1,00,000 •Married and
    •1,00,000-5,00,000 starting a Family
    •5,00,000 > •Middle Age
    •Retirement
    STEP - 3
    INFOSYS HOW Do WE GET THERE?
    WIN THE FLAT
    8 p’s of marketing mix

    8
    p’s
    PRODUCT

    General Insurance

    Motor Insurance
    Help Wife Policy
    Home protector Policy
    Shop Keeper Policy
    Marine Policy
    Fire Policy
    Car Insurance
    Student Medical Insurance
    Travel Insurance
    PRODUCT ( Contd.)
    Reliance Life Insurance Products
     ULIP ( Unit Link Insurance
    Policy)
     Endowment Plan
     Health Insurance
     Protection plan
     Saving and Investment plan
     Retirement Plan
     Child Plan
     Health + Wealth Plan
    PLACE
    ALREADY DONE:-
    HIGH COVERAGE IN
    SOUTH INDIA

    METROPOLITIAN CITIES

    •FUTURE PLANS:-

    TO COVER SUB URBAN


    INDIA AND RURAL INDIA
    •WIDE EXPANSION OF
    1200 TO 1500 STORES
    PRICE
     Pricing is done on the basis of case to case
    bases.
     Low Cost Low Risk Product For Rural Market
    and Micro Finance
     Interest charged for defaulting the payment of
    premium and credit facility.
     Commission charged for under writing and
    consulting activities.
     Our pricing of the premier rate under life
    insurance are effected by–
    Mortality
    Expenses
    Interest

     De tariff by IRDA will bring more competition


    PROMOTION
    •For Rural and Suburban
    market we want to use Street
    shows and play as tool to
    promote our Brand and
    increase awareness
    •For Urban markets we will
    use help and resources our
    other companies to increase
    market depth and reach
    •Mobinsure already in place
    •We will not Hard sell our
    product but instead have a
    Policy of subtle persuasion
    for which even our agents will
    be trained
    •Use of Media and
    Entertainment industry to
    highlight our Salient Features
    PEOPLE &
    PROCESS

    CEO
    COO
    CHANNEL HEADS
    REGIONAL HEADS
    BRANCH MANAGERS
    SALES MANAGER
    AGENT
    AGENT
    AGENT
    REGIONAL HEADS
    BRANCH MANAGERS
    SALES MANGER
    AGENT
    AGENT
    AGENT
    REGIONAL HEADS
    BRANCH MANAGERS
    SALES MANAGER
    AGENT
    AGENT
    AGENT
    PEOPLE & PROCESS

    Claim Settlement Speedy and Efficient

    Focus on Agents as they are single most


    important part of process by effective training

    One Stop Shop for customer at our Super


    stores

    Well Trained Agent with Fully equipped


    Comprehensive Information Broachers at
    standby to respond at early notice

    Sales Manager with full Local Knowledge


    and depth of market
    Physical Evidence
    •All Branches and Regional Offices
    are connected with Network and MIS
    System
    •We have been Awarded
    ISO 9001:2000 Process Rating
    •Claim Process Also Streamlined
    •One Stop shops- SUPER STORES
    •New upcoming offices in116 Cities
    •Customer Care centers
    all over different Regions
    PRODUCTIVITY

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