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Introduction of Managerial Economics

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Alvarez, Jose Louie D.

BSA 1-8
 Managerial economics deals with the
application of the economic concepts,
theories, tools, and methodologies to solve
practical problems in a business.
 It helps the manager in decision making and
acts as a link between practice and theory.
 It is sometimes referred to as business
economics and is a branch of economics that
applies microeconomic analysis to decision
methods of businesses or other management
units.
 The most important function in
managerial economics is decision-
making. It involves the complete course
of selecting the most suitable action
from two or more alternatives.

 The primary function is to make the


most profitable use of resources which
are limited such as labor, capital, land
etc.
 A manager is very careful while taking
decisions as the future is uncertain; he
ensures that the best possible plans are
made in the most effective manner to
achieve the desired objective which is
profit maximization.
 Economic theory and economic analysis
are used to solve the problems of
managerial economics.
 Economics basically comprises of two
main divisions namely Microeconomics
and Macroeconomics.
 Managerial economics covers both
macroeconomics as well as
microeconomics, as both are equally
important for decision making and
business analysis.
 Macroeconomics deals with the study of
entire economy. It considers all the
factors such as government policies,
business cycles, national income, etc.
 Microeconomics includes the analysis of
small individual units of economy such
as individual firms, individual industry,
or a single individual consumer.
 Demand analysis and forecasting
involves huge amount of decision-
making. Demand estimation is an
integral part of decision making, an
assessment of future sales helps in
strengthening the market position and
maximizing profit.
 In managerial economics, demand
analysis and forecasting holds a very
important place.
 Success of a firm depends on its
primary measure and that is profit.
 Firms are operated to earn long term
profit which is generally the reward for
risk taking.
 Appropriate planning and measuring
profit is the most important and
challenging area of managerial
economics.
 Capital management involves planning
and controlling of expenses. There are
many problems related to capital
investments which involve
considerable amount of time and
labor.
 Cost of capital and rate of return are
important factors of capital
management.
 The demand for this subject has
increased post liberalization and
globalization period primarily because
of increasing use of economic logic,
concepts, tools and theories in the
decision making process of large
multinationals.
 Also, this can be attributed to
increasing demand for professionally
trained management personnel, who
can leverage limited resources
available to them and maximize
returns with efficiency and
effectiveness.
 Managerial economics leverages
economic concepts and decision
science techniques to solve
managerial problems. It provides
optimal solutions to managerial
decision making issues.

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