Business Intelligence
Business Intelligence
Business Intelligence
Database, Data Mart, Data Reporting Tools, Add Context to Create Decisions are Fact-based
Warehouse, ETL Tools, Dashboards, Static Information, Descriptive and Data-driven
Integration Tools Reports, Mobile Reporting, Statistics, Benchmarks,
OLAP Cubes Variance to Plan or LY
CPU – Content, Performance, Usability
• Content
• Performance
• Usability
1. Cloud computing
2. Virtualization
3. Mobile technologies
4. IT Management
5. Business Intelligence
6. Networking, voice and data communications
7. Enterprise applications
8. Collaboration technologies
9. Infrastructure
10. Web 2.0
Source: Gartner’s 2011 CIO Agenda (aka “Reimagining IT: The 2011 CIO Agenda”).
The July 2010 Forrester report “Technology
Trends That Retail CIOs Must Tap to Drive
Growth” identified the following technologies
that retail CIOs should be considering as
part of an overall architecture strategy:
Micropayments
Business Intelligence/Analytics
Why is Business Intelligence So Important?
Time
Data Opinion
(aka Best Professional
Judgment)
Making Business
Decisions is a Balance
In the absence of data, business decisions are often made by the HiPPO.
With Business Intelligence, we can get data to you in a timely manner.
Major BI Trends
• Mobile
• Cloud
• Social Media
• Advanced Analytics
TDWI Executive Summit – August 2010
1. Predictive Analytics
2. Visualization/Dashboards
3. Master Data Management
4. The Cloud
5. Analytic Databases
6. Mobile BI
7. Open Source
8. Text Analytics
Advanced Analytics / Predictive Analytics
• Data Mining
• Regression
• Monte Carlo Simulation
• “Statistically Significant”
• Predicting Customer Behavior
– Churn/Attrition
– Purchases
– Profiling
BI Today vs Tomorrow
• “BI today is like reading the newspaper”
13
What Is Text Analytics?
From Wikipedia:
… a set of linguistic, statistical, and machine learning
techniques that model and structure the information
content of textual sources for business intelligence,
exploratory data analysis, research, or investigation
14
Unstructured Text Processing
Facebook
Page
Twitter
Page Customer Sat
Survey
Comments
Call
Center Services
Notes,
Quality Cost Friendliness
Voice
Competitors’
Facebook
Public Web Sites,
Pages
Discussion Boards,
Email
Product Reviews
Blogs Alerts,
Adhoc Real-time
Feedback Action
15
What is Information Governance?
Information Governance
PREVENTS
Garbage Garbage
In Out
BY
ENCOMPASSING
•Data Stewardship •Report Governance
•Data Quality
•Metric Governance
•Data Governance
•Master Data Management
•Data Stewards for Master Data “Hubs”
•Customer, Vendor, Product, Location, Employee, G/L Accounts
CREATING SIGNIFICANT 19
BUSINESS VALUE
BI Technologies
•Analytic Databases
http://hosted.mediasite.com/mediasite/Viewer/?peid=120d6
b7ba227498b96a8c0cd01349a791d
http://hosted.mediasite.com/mediasite/Viewer/?peid=e6d91
148a71a47969824c22b3b20d6221d
Recommended Reading List
1. Outliers -- Malcolm Caldwell
2. Moneyball -- Michael Lewis
3. The Black Swan -- Nassim Nicholas Taleb
4. Competing on Analytics -- Tom Davenport
5. How to Lie with Statistics -- Darrell Huff
6. Bringing Down the House -- Ben Mezrich
7. Super Crunchers -- Ian Ayres
8. Priceless -- William Poundstone
9. Drilling Down -- Jim Novo
10.The New Rules of Marketing -- Fred Newell
Thank You
Q&A