Business Strategy-11 Chapter 6
Business Strategy-11 Chapter 6
Business Strategy-11 Chapter 6
Benchmarking
Re- engineering
Reverse engineering
Balanced scorecard
Management Tools In Strategy
Benchmarking :
It Is Based On The Assumption That Someone In The
Process Of Business Ahs Attained World Class
Competitiveness
The others can try to follow and even improve upon those
systems and process by benchmarking
Types Of Benchmarking :
Strategic benchmarking
Competitor performance benchmarking
Process benchmarking
Functional benchmarking or generic benchmarking
Internal benchmarking
External benchmarking
International benchmarking
Process of benchmarking
Phase 1. planning
Decide what to benchmark
Identify key performance indicators
Identify benchmarking partners
Decide data collection method
Collect data
Management Tools In Strategy
Process of benchmarking
Phase 2. analysis
Understand performance gaps
Fix up future performance levels
Phase 3. integration
Communicate findings
Establish acceptance with stakeholders
Phase 4. action
Implement and monitor progress
Measure results
Recalibrate benchmarks
Value Of Benchmarking To Business
Find better ways to meet customer needs
Establishing objectives based on external environment
assessment
Effectiveness of productivity
Gaining competitiveness