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    Group Number-: Rashmi Burman Reg .No-11813234 Priyansha Raj Reg .No-11813177 Dikshit Reg .No-11815824

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    rashmi
    The document discusses the state of the khadi industry in India and analyzes supply and demand side problems. It provides an introduction to khadi and the khadi movement started by Gandhi. It outlines the functions of the Khadi and Village Industries Commission. It then discusses demand side problems such as limited awareness, quality, and design issues. Supply side problems include poor marketing and awareness. Recommendations are provided to increase awareness, improve quality, sell online, and upgrade technology to address supply and demand challenges and revive the khadi industry in India.

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    Group Number-: Rashmi Burman Reg .No-11813234 Priyansha Raj Reg .No-11813177 Dikshit Reg .No-11815824

    Uploaded by

    rashmi
    60 views8 pages
    The document discusses the state of the khadi industry in India and analyzes supply and demand side problems. It provides an introduction to khadi and the khadi movement started by Gandhi. It outlines the functions of the Khadi and Village Industries Commission. It then discusses demand side problems such as limited awareness, quality, and design issues. Supply side problems include poor marketing and awareness. Recommendations are provided to increase awareness, improve quality, sell online, and upgrade technology to address supply and demand challenges and revive the khadi industry in India.

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    khadi slides

    Original Title

    Khadi

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    The document discusses the state of the khadi industry in India and analyzes supply and demand side problems. It provides an introduction to khadi and the khadi movement started by Gandhi. It outlines the functions of the Khadi and Village Industries Commission. It then discusses demand side problems such as limited awareness, quality, and design issues. Supply side problems include poor marketing and awareness. Recommendations are provided to increase awareness, improve quality, sell online, and upgrade technology to address supply and demand challenges and revive the khadi industry in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    60 views8 pages

    Group Number-: Rashmi Burman Reg .No-11813234 Priyansha Raj Reg .No-11813177 Dikshit Reg .No-11815824

    Uploaded by

    rashmi
    The document discusses the state of the khadi industry in India and analyzes supply and demand side problems. It provides an introduction to khadi and the khadi movement started by Gandhi. It outlines the functions of the Khadi and Village Industries Commission. It then discusses demand side problems such as limited awareness, quality, and design issues. Supply side problems include poor marketing and awareness. Recommendations are provided to increase awareness, improve quality, sell online, and upgrade technology to address supply and demand challenges and revive the khadi industry in India.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    GROUP NUMBER-

    Rashmi Burman
    Reg .no-11813234
    Priyansha Raj
    Reg .no-11813177
    Dikshit
    Reg .No-11815824
    INTRODUCTION

    KHADI means any cloth woven on handlooms in India from Cotton, Silk or Woollen yarn,
    hand spun from a mixture of any two or all of such yarns. In India, Khadi is not just a
    cloth, it is a whole movement started by Mohandas Karamchand Gandhi. The Khadi
    movement promoted an ideology, an idea that Indians could be selfreliant on cotton
    and be free from the high priced goods and clothes which the British were selling to
    them. The British would buy cotton from India at cheap prices and export them to
    Britain where they were woven to make clothes. These clothes were then brought back
    to India to be sold at hefty prices.
    FUNCTIONS OF THE KHADI AND VILLAGE
    INDUSTRIES COMMISSION
    • Financing of eligible agencies
    • Training of persons employed or desirous of seeking employment in Khadi and
    Village industries, supervisors and other functionaries
    • Building the reserves of the materials
    • R&D in Khadi and Village Industries sector;
    • Promotion of sale and marketing of Khadi and village industries products
    • Promotion and encouragement of cooperative efforts among the persons engaged in
    Khadi and Village Industries, etc.
    DEMAND SIDE PROBLEMS

    • Less awareness and preference to foreign brands


    • Limited working hours of the Khadi Bhandars
    • Uneven quality and limited design patterns
    SUPPLY SIDE PROBLEMS
    • Poor Marketing Linkages
    • Increasing the Awareness of Khadi Brand
    DEMAND SIDE RECOMMENDATIONS

    • Increasing the Awareness of Khadi Brand


    • Building Khadi as a Brand
    • Improving the quality of products
    • Selling Products Online
    • Use of Khadi Products in Government Organizations
    SUPPLY SIDE RECOMMENDATIONS

    • .Improvement in Technology
    The technology of weaving has to be upgraded. The use of frame looms and jack looms
    instead of pit looms can improve the productivity. Putting a jack-up-motion on the frame-
    loom would increase the evenness and quality of cloth.
    • Easing up of Bureaucratic procedures
    There is a significant time lag between the formulation and implementation of various
    policies in the Khadi sector. For example, many elaborate formalities need to be carried out
    just to buy the raw material from the farmers. Such processes need to be accelerated so that
    raw materials can be purchased as and when required without any hassles
    REVIVAL OF KHADI – AN ANALYSIS OF THE
    STATE OF KHADI IN INDIA WITH SUPPLY AND
    DEMAND SIDE PROBLEMS

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