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Maverick

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Book Review

MaverickMaverick
By
Ricardo Semler
Ricardo Semler

Team Members
Mayank Singh (08PG0019)
Pratul Pandey (08PG0065)
Renu Tom (08PG0042)
Introduction
• Maverick is the story of how Ricardo Semler
changed his family business SEMCO from an
autocratic structure to a democratic
structure
• SEMCO is a Brazilian manufacturing company
• “This is not a business book. It is a book about
work, and how it can be changed for the better.”
-Ricardo Semler
Ricardo Semler
• Born 1959, Sao Paulo (Brazil)
• Best known for his innovative management
policies
• Maverick(1993) and
Seven Day Weekend(2003)
• Named Latin American businessman of the year
in 1990 – Wall Street Journal
Managerial Lessons
Democracy
• A cornerstone at SEMCO systems
• Employees get a direct vote
• Subordinate vote on their bosses

Corruption
• No tolerance to dishonesty
• Few govt. inspectors trying to extort SEMCO faced legal punishment
• Trust employees. No frisking.
Organization Charts

• The chief organizational principle of the modern


corporation, turns a business into a traffic jam.
• OST based on fluid concentric circles
• Three layers of mgmt
• Counselors – CEO ,VPs
Partners - Business Heads
Coordinators -Functional heads
Associates - Everyone else
Bosses
• Need for supervision reduced due to more control
exercised by workers
• Reduced corporate staff by 75 per cent
• Eliminated departments- data processing, quality
control etc.

Clean Outs
• Twice a year company shuts down for cleaning
• Everyone cleans his own workplace
• Get rid of unnecessary items
Factory committees
• Representatives elected to serve on committees at each
SEMCO unit groups.
• Committees negotiate with top mgmt.
• Empowered to declare strikes.
• Questions all aspects of mgmt.

Family silverware
• SEMCO employees meeting 70% of the requirements
preferred over outsiders for a new position
Job rotation
• Exchange of jobs by managers in a given year up to 25%.
• Min – 2 yrs & max – 5 yrs in the same job.
• Employee initiated ;offers considerable advantages.
▫ Obliging people to learn new skills.
▫ Discouraging empire building.
▫ Broader view of the company.
▫ Preparing more than one person for a job.
▫ Creating additional opportunities.

Job security
• Lifetime employment guaranteed @ American & Japanese MNCs.
• Now laid off thousand of experienced workers.
• At SEMCO, no promise of job security, implying no breakage of promise ever.
Lost in space
• Entry level applicants loosen out in org.
• No job description, no boss, no set responsibilities.
• Free to roam; first 12 months – 12 depts.. Negotiate
permanent positions in any of those depts..

Mgmt by wandering around


• People separated by plants – designed to allow people to
mingle.
• No walls between depts..
Flexitime
• Freedom to factory workers to set their own hours as other
companies let office workers to do.
• Each floor worker heavily depends upon his teammates –
potentially disruptive.
• Subordinated individual preferences to group schedules.

Hepatitis leave
• Version of sabbaticals.
• Leave of few weeks or even a few months every year for
professionals
• To learn new skills, redesign their job or simply recharge.
Natural business
• A guiding principal
• Stripped away the unnecessary perks & privileges.
• Belief that it feeds the ego but hurts balance sheet

Nucleus of technological innovation


• Entrepreneurial efforts by engineers who are free of day to day
production & responsibilities by inventing new products, refining
old ones
• Compensation depends in part of their success in dreaming new line
of business
Profit sharing
• Unlike unilateral decisions of distribution.
• About a fourth part of the corporate profit is distributed to workers.
• Splitting of profit i.e. distribution decided by workers.

Reverse evaluation
• Hiring or promotion to leadership position is done after interview
evaluation and approval of the subordinates.
• Every 6 months, managers evaluated by the subordinates thru
questionnaire
• Consistently poor performance usually leaves (avg. 80 marks out of 100)
Rules
• As few as possible
• No dress codes, regulations on travel
• Trading written rules for common sense
• Rules thwart innovation

Salary Surveys
• Employees set their own salaries
• Interview counterparts in other companies.
Satellite Program
• Outsource to workers
• Assistance in entrepreneurial development
• No restrictions – allowed to sell to the
competitors

Size
• Large organizations foster alienation like
stagnant ponds breed algae
• Lesser number = Better coordination
• When business units grow bigger split them
Strikes
• Cannot be eliminated
• Avoid animosity
• Informal conversations
• Respect rights

Avoid Stress
• Working at home
• Vacations
• Recreational activities
Support Staff
• Phase out clerical positions
• Redistribution of work

Training
• Employees aspirations
• Expenses approved at the weekly meetings.

Transparency
• All corp. information made public
• Teach workers to read financial statements
• Authority employees to question managers
Surviving the worst…
• 1990 - Brazil's economy went into a severe
downturn. Hyperinflation
• Workers at SEMCO agreed to wage cuts
• Multiple roles
• Outsourcing
• Promoting entrepreneurial abilities of the
workers
Conclusion

• Highly recommended
• Appeals to think different
• Breaks age old management myths
• Pragmatic lessons for managers
• Leadership skills
• Interesting read
“If we do not let people do things the way they
do, we will never know what they are really
capable of and they will just follow our boarding
school rules.”
Ricardo Semler

THANK YOU!!!

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