Netflix Inc Final
Netflix Inc Final
Netflix Inc Final
-David
Wesley
COMPANY OVERVIEW
Founded in 1997
Offered DVD home delivery via snail
mail.
Due to complaints about high fees
and slow delivery , in 1999 the no
late fees policy was launches
During dotcom boom , subscription
model put in place
2001 announced intention to create
a VOD business.
GENERATING ALTERNATIVES
Alternative 1
Focus on original content and exclusive
partnership.
Differentiate the product offerings and drive viewership
through exclusivity.
Alternative 2
Add premium videos Via Pay-Per-view Add-On.
Offer services at the same monthly price; offer premium
viewing options that can be purchased on a pay per view
basis.
Alternative 3
Discontinue the DVD mailing service & expand to
International Markets
Expand to Potential International Markets and gradually
liquidate DVD mailing infrastructure.
Alternative 4
Diversification
Offering music streaming services with movie streaming
Regaining
customer
and
stakeholders trust .
Maintaining the leaders position in
the market .
Increasing customer base .
Differentiating
ourselves
from
competitors.
SELECTING
ALTERNATIVES
SELECTING
ALTERNATIVES
Focusing on original content and exclusive
partnership, discontinuing the DVD mailing
service & expanding to International
Markets and diversification would be the
best suited alternative in this case .
EVALUATING ALTERNATIVES
1.Focusing on original content and exclusive partnershipDifferentiating the product offerings and driving viewership
THROUGH EXCLUSIVITY. IT WOULD INCLUDE PARTENERSHIP WITH DISTRIBUTORS FOR
GETTING ACCESS
TO LATEST CONTENT AND MAINTAINING GOOD QUALITY.
IMPLEMENTATION PLAN
Immediate Actions1.Market Research on DVD by Mail consumption.
2.Research on media habits on emerging markets.
Mid Range Actions1.turn entire focus onto online streaming services IN A FEW YEARS.
a)Establish Contract with Big 8.
2.Selection of 2-3 countries to offer online streaming pilot programs. Focus on performance analysis.
Long Run1.Revisit Performance Analytics.
2.Continue Expansion in more and more international markets.
a)$1 billion funding needed in long term debt.
b)Implement U.S strategies , once established properly.
THANK YOU