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What's Different About Conglomerate Management: Presented By

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Whats Different About

Conglomerate Management

Presented by:Arka Goswami (15125008)


Nitin Rawat (15125026)

Conglomerate:

A company that has


become highly diversified quickly, through a
series of recent acquisitions and mergers, in
unrelated areas.
Diversified Major: A company that has
become highly diversified over a long period of
time, primarily through internal expansion into
related areas
Time Span of Growth
Ease of Financing (M&A)

Internal Differences
Corporate General Office and contribution of top
management
Autonomous Divisions and easier access to financial
resources
Executives with generalised business skills and
policies that facilitates the application of such skill.
.

Corporate
The roles played by the line and staff, management and non-management
Management Style
people above division level to the overall performance of the company
Size of Corporate
Staf
Conglomerates have smaller corporate staf than diversified
majors
Corporate staf 100 200 compared to many thousands
Cultural factor Conglomerates are young and makes more
acquisitions, maters managed at divisional level, less
inclination towards support from corporate staf.
Diversified majors Internal expansion into related activities,
extensive coordination amongst division needed, more
corporate support

Decentralised
Divisions
Individual division managers motivated to coordinate in their own
interest
Increased coordination by corporate staf Vs. Decentralised
autonomy
Decentralization: Responsibility, development of personnel,
decision close to facts, adaptability, flexibility
Coordination: efficiency, economies
Autonomy of division
Build up coordinated decentralisation
managers
Entrepreneurial climate
Conglomerate division managers enjoy more autonomy than
diversified majors
Divisions previously independent company less coordination,
cooperation
Division managers capable of executing higher responsibility

Loss of synergy
No clear reason to believe that conglomerates create better
synergy than diversified majors.
Exception: where conglomerates can combine technologies and
moving faster with acquisitions and joint ventures with necessary
companies.
But some companies have followed a diferent path by avoiding
acquisitions and simplifying their administrative problems at both
corporate and divisional level.

Division Performance
Opportunity for achieving operational improvements
Depends on needs of the acquired company and skills of the
acquirer
Improvement can be done by addition of resources, management
skills, incentives

Strategic Planning
In Conglomerates, corporate management play greater role in
the strategic planning of the division
Conglomerates helps acquired companies in forming new
structures which focuses more on strategic planning
Approach make small group of line executives which are
responsible for planning the future of the business
Focus more on economic return and search for opportunity

Information System
Provides well managed information system focus on financial
performance of divisions
Concentrate measures on economic performance and less
attention to detailed operating statistics

Increased Motivation
Use of basic schemes like stock option and incentive compensation
Conglomerate managers measure the managers performance on
the economic performance of their division
Believe the more diversified a company, the greater the need and
tendency of corporate management to rely on financial incentives

Financial Resources
Access to additional corporate funding
Benefits will be available easily without much risk
Advantages of having financial resources in a diversified
company
1. Can support few divisions which are in crunch of cash flows
2. Utilize the profit earned in one division to cover expenses of
other without incurring taxes

Specialized Services

Conglomerates can provide specialized services to divisions


Company president will transform into division manager . Less
involvement in relationship building with clients , stakeholders
Primarily responsible for running his business

Conclusions
Quest for growth, improved profits & Stability made organizations
diversified
Management approach diferent from diversified majors
Role of corporate management with divisions is very critical
Conglomerates focus smaller corporate stafs, rely on
generalized business, see divisions are well managed, acquiring
and running separate businesses
Diversified Majors- operating economies, central research
laboratory, coordination among division
Both needs to learn from one other

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