AudiAudience Measurement
AudiAudience Measurement
AudiAudience Measurement
Impressions
Rating Points
Share
Reach
Frequency
CPM
Cost
CostPer
PerThousand
Thousand
Efficiency
Efficiencyof
ofSelected
Selected
Vehicles
Vehicles
Factors
Factorsto
toConsider
Consider
When
WhenSelecting
Selecting
Advertising
AdvertisingMedia
Media
%
% of
of the
the Target
Target
Population
Population Exposed
Exposed
At
At Least
Least Once
Once to
to
the
the Advertising
Advertising
Message
Message During
During aa
Specific
Specific Time
Time
Frame.
Frame.
Frequency
Frequency
Number
Number of
of Times
Times the
the
Target
Target Population
Population
Is
Is Exposed
Exposed to
to the
the
Advertising
Advertising
Message
Message During
During aa
Specific
Specific Time
Time
Frame.
Frame.
Methods
Methods Include:
Include:
Average
Average Frequency
Frequency
Frequency
Frequency Distribution
Distribution
Partner Up
Audience Measurement Handout
Syndicated Audience
Data Collection
NTI Data
Readership Measurement
Magazine rates
Based on circulation
that a publisher
promises to provide
Magazine circulation
Simmons Market
Research Bureau
Provides psychographic
data on who reads
which magazines and
which products readers
buy and consume
MediaMark
Provides circulation, ad
rates, and varying
details about the
magazine and the
readers of a magazine
as provided by
publishers
See handout
Circulation numbers
Contact info
Ad rates
Valuable circulation data
Personnel
Reps or Branch Offices
Commission/Discount info
Ad Rates by size, type, frequency,
specials
Issue and Closing dates
Circulation data