A Case Study of Pepsi
A Case Study of Pepsi
A Case Study of Pepsi
Author:
Group 2
(Arnie, Myladie, Jinky, Elvin,
MelJohn,Ma.Angela,Yvonne & Dexter)
VIEW POINT
On the viewpoint of the Management:
Indra Nooyi, CEO of Pepsi
there are no limits to what you can do it isnt about the money, prestige, or
power [which constitute success] because net worth can never define self worth.
Rather people should work out what fulfils them personally devoting your time,
your life, to doing what you love most.
TIME FRAME
OBJECTIVES
MUST OBJECTIVE (s)
To revisit and re-engineer companys strategy and give
emphasize nutritious products.
To develop marketing and advertising strategy to attract more
customers in buying their products.
AREAS OF CONSIDERATION
Strengths
1.) Product diversity
2.) Extensive distribution channel
3.) Corporate Social Responsibility (CSR) projects
4.) Competency in mergers and acquisitions
5.) Successful marketing and advertising campaigns
6.) Complementary product sales
7.) Proactive and progressive
Weaknesses
1.) Over-dependence on Wal-Mart
2.) Low pricing
3.) Questionable practices (using tap water but labeling it as mountain spring
water)
4.) Much weaker brand awareness and market share in the world beverage
market compared to Coca-Cola
5.) Too low net profit margin
AREAS OF CONSIDERATION
Opportunity
1.) Growing beverages and snacks consumption in emerging markets
(especially BRIC)
2.) Increasing demand for healthy food and beverages
3.) Further expansion through acquisitions
4.) Bottled water consumption growth
5.) Savory snacks consumption growth
Threats
1.)Changes in consumer tastes
2.) Water scarcity
3.) Decreasing gross profit margin
4.) Legal requirements to disclose negative information on product labels
5.) Strong dollar
6.) Increased competition from Snyders
SWOT ANALYSIS
Strengths
Weaknesses
Opportunity
1.) Growing beverages and snacks
consumption in merging markets
(especially BRIC)
2.) Increasing demand for healthy food
and beverages
3.) Further expansion through
acquisitions
4.) Bottled water consumption growth
5.) Savory snacks consumption growth
)Threats
1.)Changes in consumer tastes
2.) Water scarcity
3.) Decreasing gross profit margin
4.) Legal requirements to disclose negative
information
on product labels
5.) Strong dollar
6.) Increased competition from Snyders
PLAN OF ACTION
Human Resource
Objectives
To reduce labor
redundancy.
Action to be Taken
Persons Involved
Time Table
Expected Output
Top to bottom
3 6 Months
3 6 Months
Same
3 6 Months
Same
To acquire specialization
Develop a massive
advertising and marketing
campaign
Enhance Customer
Experience
Information
Technology
IT Consultants
Finance/ Accounting
Optimize Cost
Marketing
Production/ Service
CIO
IT Consultant
IT Engineer
3 6 Months
3 6 Months
Same
Same
FALLBACK POSITION
CONCLUSION:
Group discussion
FALLBACK POSITION
RECOMMENDATION:
Group discussion
THANK YOU